Handout from IDEAGEN Wind Energy Event Donegal

1. apping
port unity M
2. Op TITLE A SNAZZY NAME FOR YOUR OPPORTUNITY
THE PROBLEM AND THE SOLUTION
Describe the concept Customer
List out the ideas behind The materials,
This opportunity Identify what is the target market?
Technologies services...... who is the customer?
What are the bene ts?
What is the value?
What problem does it solve
© DOLMEN 2010

2. ness Fe asibility
3. Busi
TITLE A SNAZZY NAME FOR YOUR OPPORTUNITY
THE PROBLEM AND THE SOLUTION
Product Service
Customer Identify Actions
how can we validate our customers?
Validation
consider the customers point of view.
List customers from stage 2. what activities can we do to determine Process Other
what are their genuine needs?
Is it a long term or a short term Business opportunity?
Mark with an X time to get to market.
Short term Long term
Rate Potential for success
To what extent is this opportunity;
Resources Identify Actions Bene t
what do you need? external support, what activities do you need to undertake what is the cost, bene t or
& support internal resources, nance, expertise, to realise the opportunity? reaction to each action?
1. going to provide strong IP
protection?
1 2 3 4 5
partnerships, marketing, sales?
2. going to deliver signi cant 1 2 3 4 5
value to the customer?
3. applicable to a growing market? 1 2 3 4 5
4. applicable to a few di erent 1 2 3 4 5
market sectors?
5. one which can be 1 2 3 4 5
continuously improved?
6. suitable for export? 1 2 3 4 5
7. likely to deliver a high 1 2 3 4 5
return of investment?
Total 35
© DOLMEN 2010