2. Executive Summary
• If the participants have traveled overseas,
they would absolutely love to go back.
• The participants take their families into
account when deciding on travel plans.
• The majority of participants feel that it is
important to travel within the United States
and that there are many things to enjoy
here.
3. Main Research Questions
• Research Question 1
– What psychological characteristics do
Oklahomans who travel to Europe possess?
• Research Question 2
– What motivations bring Oklahomans to
Europe, Germany, and Erfurt?
4. Secondary Research
• The researchers performed secondary
research to learn more about the client.
• By looking at history, current
events, cultural connections and trials and
error, we can learn so much.
5. SWOT Analysis
• Erfurt is a culture-rich, historical, authentic
German town that could become a betterknown tourist destination through the
study of secondary research.
• Neutral opinion can be considered
strength because it is much better than
being seen as negative.
6. Primary Research
• The researchers first created,
administered, and analyzed surveys and
survey data.
• The second, and best, primary research
was the use of in-depth interviews.
• The primary research gave the
researchers the most useful information.
7. Methods
• The research group used Oklahomans as
the population for the survey.
• Central Oklahomans were the most
realistic population for the in-depth
interviews.
8. Survey
• Chose people within the population.
• At random.
• Used SurveyMonkey to distribute the
survey and gather results.
9. Survey
• The researchers found that income level
did not directly impact the likelihood of the
individual traveling overseas.
• Many of the participants studied abroad as
a reason to travel.
10. Income Levels
Income Level Among Survey Participants
$100,000+
21.85%
Yearly Income
$80,001-$100,000
7.95%
$60,001-$80,000
9.27%
$40,001-$60,000
13.91%
$20,001-$40,000
Percentage of
Participants
10.60%
<$20,000
0.00%
36.42%
5.00%
10.00%
15.00%
20.00%
25.00%
Percent of Participants
30.00%
35.00%
40.00%
11. Motivations
Motivations of Survey Participants and Previous Travels (related to question
8)
2.52%
Military (4/159)
5.66%
Mission Trips (9/159)
23.90%
13.84%
Sight-seeing (22/159)
Study Abroad (17/159)
10.69%
7.55%
Vacation (69/159)
9.43%
Work (15/159)
Other (12/159)
43.40%
Have not travelled abroad (38/159)
12. In-Depth Interviews
• The researchers went to a large church in
Edmond, Oklahoma that had a group of
people they could interview.
• They went during an evening they knew
people would be there.
• Selected at random.
• In-depth interviews were held in
classrooms.
13. In-Depth Interviews
• Major findings
– Middle-aged
– Active
– No children at home
– Like to travel with spouse
14. Recommendations
• Erfurt should target the people who are
older parents and have children who are of
college-attending age or just older than
that.
• Erfurt should target the people with big
wedding anniversaries so they have a
justified reason of traveling.
• Erfurt should look into talking to retired
people since they are more likely to be
able to have the time to travel.
