Organiz Communic Fudan Dec 09

ORGANIZATIONAL COMMUNICATION : INTRODUCTION TO KEY PERSPECTIVES OF COMMUNICATION THEORY OF ORGANIZATION Thomas A. Bauer, Dr. Univ. Prof. Department of Communication, Faculty of Social Sciences, University Vienna, Austria Visiting Professor at Fudan University School of Journalism Lecture Dec. 09 www.thomasbauer.at

Interest of Knowledge ,[object Object],[object Object],April 25, 2007 www.thomasbauer.at

System Theory Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],April 25, 2007 www.thomasbauer.at

COMMUNICATION & ORGANIZATION: FACTORS OF TRUST ,[object Object],April 25, 2007 www.thomasbauer.at External Communication Internal Communication Communication Theory Organization Theory C R E D I B I L I T Y ? E F F I C I E N C Y ?

COMMUNICATION OF ORGANIZATION: STAKE HOLDERS ,[object Object],April 25, 2007 www.thomasbauer.at External Communication Internal Communication Communication Theory Organization Theory external stake holders: target groups relation partners internal stakeholders: members / employees

ORGANIZATION OF PUBLIC RELATIONS: ANALYTICAL APPROACHES ,[object Object],April 25, 2007 www.thomasbauer.at External Communication Internal Communication Communication Theory Organization Theory Symmetric Communication, Understanding Oriented Approach, Symbolic Interaction Leadership Theories, X-Y- Concept, Organizational Culture

COMMUNICATION & ORGANIZATION: PROFESSIONALISM ,[object Object],April 25, 2007 www.thomasbauer.at External Communication Internal Communication Communication Research Organization Research journalism ------- public relations Dependence / interdependence / intereffication vertical / horizontal Group Dynamics, communication management

COMMUNICATION & ORGANIZATION: PROFESSIONAL PRACTICE ,[object Object],April 25, 2007 www.thomasbauer.at Media mediated Communication Interpersonal Communication Communication Praxeology Organization Praxeology media and event related tools for visibility distinction, attention, attraction Management tools for cohesion, co-orientation, cooperation, organizational development

COMMUNICATION & ORGANIZATION: CRISES ZONES ,[object Object],April 25, 2007 www.thomasbauer.at Media mediated Communication Interpersonal Communication Communication Practice Organization Practice interaction, persuasive construction of reality, incongruence of internal and external presentation Balance of formal ad unformal communication, motivation, commitment, mode of participation

Organiz Communic Fudan Dec 09

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Organiz Communic Fudan Dec 09