1. Problem statement
In Brazil it’s not socially acceptable to not go straight to college after finishing school:
there's has to be a way so people can be proud of them selves while working to get the
means for going to college.

2. Profile
Early 30’s
With children
Office worker
Lower management position
Public highschool
Begining higher education

3. Proud
Happy
Alive
Smart
Capable
That’s a bit personal
His interested on my story
It’s good to tell
I’m less unconfourtable
My parents praised
education but had no
means for providing higher
education
It’s an opportunity now to
give my kids a better
future
I’m no longer ashamed of
talking about myself
Going to college
Working hard
Positive attitude