The retail landscape is changing: Food halls now draw in more customers than any other type of retail because they offer a superior experience.

1. FOOD
HALLS

2. Retail Landscape is
CHANGING

3. MILLENIALS:

4. Spend more time at work,
and less time at home
vs

5. Eat out 10% more often
than their older peers
+10%

6. Yet retail occupancy has fallen
over 15% since the Recession
-15%

7. WHY?

8. Consumers care about experience
more than ever before

9. Ecommerce
is a superior
SHOPPING
experience

10. Lower
Prices
Greater
Selection
Convenient
Delivery

11. Food Halls
are a superior
LEISURE
experience

12. Not just food, but “Five Sense” goods
– including flower arrangements,
craftsman soaps, specialty beer

13. Food
Miscellaneous
General Merchandise
Apparel and
Hobby
Furniture and
Home Goods
Electronics
31%
27%
25%
24%
16%
17%
15%
16%
10%
14%
2%
3%
2015
2005
Accordingly, Food Service is the
fastest growing retail sector:

14. Compared to
conventional restaurants,
FOOD HALLS OFFER:

15. Better Prices
Small, specialized vendors,
low overhead
$

16. Better Selection
Dozens of individual vendors

17. Multiple vendors allow consumers to
choose their own experience

18. 40% of millennials want to try something
new, even if they are visiting the same place
40%

19. Dining is inherently social, while
shopping is not – as much as we enjoy food,
we enjoy food more together

20. Food Halls are exactly
what the consumer wants:
activity, authenticity, variety, and choice.
Meals at food halls take exactly as long as
consumers want them to.

21. CONCLUSION

22. Food halls have drawn more customers
than other types of retail because they
offer a superior experience
1

23. Food halls have generated
outsized returns because they have more
efficient cost structures
2

24. “Experiential” retail developments
succeed because they leverage intelligent
design principles to drive bottom line
efficiencies and create deeply engaging
consumer experiences
3