The 5 key strategies that you need to know for good Google SEO. Prepared for a business breakfast presentation just after #Mobilegeddon. April 2015. Listen to the audio track for the presentation: http://www.paulbarrs.com/google-mobile-search-update
5. The Foundation for Success
• It’s all about understanding user intent
• What do they want now? What else?
• Build. Refine. Analyse. Group. (BRAG)
6. No Longer just ‘Page’ Relevance
“The Quality and Relevance of a site’s
content is one of the main considerations
in rating a website.”
Expertise - Authority - Trust
- Manual reviewer guidelines 2014
7. Responsive Design
• The new “ranking penalties” only
affects SERPs on Small Devices
• Applies to pages, is not site wide
• Ranks UP, not down
- Google Webmaster Central 2015
8. Responsive Design
- Google Webmaster Central 2015
“… will still use a variety of signals to rank
results… the INTENT of the search query is still
very strong… so even if a page w high quality
content is not mobile friendly, it could still rank
high if it has great content for the query.”
9. What are the Main Ranking Factors?
• Content Relevance
• Use-ability (UX)
• Mobile Responsive
• Site Speed
• Navigation / Touch Points
• Social Engagement