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1. IDENTITY PACKAGE
177 Snowy Owl Pl.
Columbus, OH 43215
P: 303.606.8484
F: 303.606.8485
177 Snowy Owl Pl. Columbus,OH 43215 P: 303.606.8484 F: 303.606.8485 E:JHolzmann@pinktank.com
A marketing agency specializing in today’s woman
needed a logo/newsletter that would represent women
in our culture. Strong, Confident, Bold, Feminine, Etc.
Dave Lilly

2. NEWSLETTER
Vol. 2 // Issue 1 // 2006
THE NEXT MARKET
BOOMER CONSUMER
GIRL POWER
SHIFTING PRIORITIES
Educated. Experienced. Confident. Women from all backgrounds and stages of life are redefining stereotypes, reinventing careers
and reassessing their priorities. Women are evolving, taking control of their own destinies and transforming into an unstoppable force.
THE NEXT MARKET
HISPANIC WOMEN REPRESENT A NEW FRONTIER FOR MARKETERS
In the next 50 years the Hispanic market will make up 26% of the population.
26%
A Shift in Perspective duties. They’re making more money than — 25% make buying decisions based on
In the next 50 years, the U.S. Census ever before. And they’re accustomed to advertising versus 13% of the general
Bureau projects the Hispanic market will being in charge — of the children, the population, and 38% look to magazine
increase approximately 50%, to make household... and the purse strings. More ads for ideas compared to 22% of non-
up 26% of the population. Enter the active lifestyles motivate them to seek Hispanics. They respond to companies
The
Hisp Hispanic woman: advancing into a more new products and services to help simpli- that support their community and respect
anic
No s
inclu mark
de dynamic — and more powerful — business fy the pounding beat of their hectic lives. their culture. Overall, 92% of Hispanic
Rivt t ince Ro
peop s 35.5 m et
le, w illion and buying routine of influence! The dance floor is open to marketers who adults read, watch or listen to media in
pow ith a
seene er hav sie
er of buyi Traditionally and culturally groomed as make the right moves. their native language.
$454 ng
.2 bill the ideal caregivers, today’s Hispanic
wom the infle we the
ion.
women are stepping out, moving up Speak Her Language Culture Counts
and taking more control. Companies that communicate to and sup- If you’re selling modern conveniences,
en so uence
Many more are working in affluent port the evolving role of Hispanic women consumerpackaged goods, automobiles,
powe of
jobs. In fact, 56% of working Hispanic today can achieve utopian business suc- fastfood, computers, clothing, music and
rful.
women hold white-collar positions, cess: that is, being in the right place at more —your advertising needs to find
according to the Census. They’re the right time, with respectful, helpful and a new beat.Not since baby boomers in
contributing to the household’s in- relevant communications. post–World WarII have we seen a popu-
come, yet are still responsible for the Hispanic consumers are protective of lation shift that rivalsthe dramatic change
children’s upbringing and household their heritage. They tend to be brand loyal expected in the Hispanic market in the next
Dave Lilly

3. POSTER
Catch the wave on April 27th 2005
WORLD DAY OF DESIGN
International Paper Rex 3 Sunrise, Florida, www.rex3.com
International Paper, Strathmore®, Premium
Opaque, White, Cover 80 [216g/m2], Smooth,
t a k e s f l i g h t
AIGA wanted to get the word out that April 27 is the
World Day of Design, an international holiday acknowl-
edging the vital role of design. The theme was diversity.
So I both illustrated and designed.
Dave Lilly

4. PromiseKeepers org
July 29-30
Columbus, OH
Nationwide Arena
run for your life
Friday: doors open at 4:30 p.m.
program runs 6:30 p.m. - 10:00 p.m.
Saturday: doors open at 7:30 a.m.
program runs 9:00 a.m. - 4:30 p.m.
2005
Speakers
Reggie Dabbs - Emcee
Dave Roever
You have two days:
Phil Chapin
run for your life
Lorem ipsum
inceptos hyme
odio. Nam neque
dolor
scing elit. In laoree sit amet, consectetuer adipi-
sociosqu ad litora t pulvinar elit. Class aptent
torquent per conub
naeos. Fusce ia nostra,
fermentum ipsum per
taciti
John Ortberg
John Dawson
Samuel Rodriguez
diam, malesuada sed
viverra vitae, lacus id, laoreet id, Wellington Boone
abitur vulputate . Nam sagittis rutrum lacus
tellus. Ut conse
hendrerit neque
. In rutrum comm
. Cur- Mike Silva
quat fermentum odo
Donec dui lectus ligula
, vehicula a, dignis .
molestie, orci. sim sed, ultrici
Pellentesque
urna. Pellentesqu
e vitae lorem.
condimentum
tincidunt
es Special Guests
dui vel faucib Curabitur sollici
quis tristique
us iaculis, enim
risus nonummy
tudin, Newsboys
ante dolor et dolor,
sem convallis
porta. Donec
metus. Nulla a
nunc Brad Stine
PromiseKeepers.org ut, varius
tellus tellus, comm vel
quis, sodal
Mauris scelerisque es in, magna. Nulla feugia
odo Awaken
nisl at ante sollici t.
Quisque justo tudin porttitor.
nisl, facilisis in,
quis, est. tempus non, sagitt
Sed pellentesqu
e pellentesqu
is
Worship
cies arcu id dolor. e mauris. Cras
sodales. Duis
Mauris id eros ultri-
non massa luctus
PK7
eget sapien et
Vestibulum a felis
dolor. Pellentesqu lobortis posuere.
tristique senec e habitant morb
tus et netus et i
turpis egestas. malesuada fames
Pellentesque ac
PromiseKeepers.org
lorem.
PromiseKeepers.org
Logo redesign and Poster meant to promote the PK
Unleashed tour. A lot of men in churches already know
about PK seminars. This is just a step up from their
usual design that is often information overloaded.
Dave Lilly

5. BILLBOARD/AD SERIES
www.clorox.com
24 26 28
Something simple and low budget.
Dave Lilly

6. IDENTITY PACKAGE
community church
CROSSROADS
community church
Rob McCorkle
Senior Pastor
P.O. Box 28
Groveport, OH 43125
614.492.9441
CROSSROADS
community church
Rob McCorkle
Senior Pastor
P.O. Box 28
Groveport, OH 43125
614.492.9441
CROSSROADS
community church
P.O. Box 28
Groveport, OH 43125
614.492.9441
A very eclectic church without even a building needed
a cohesive identity to give a new hope and bring more
unity and stability to it’s members in the Groveport
community.
Dave Lilly

7. SIGNAGE/BULLETIN
C
Guests Rob McCorkle
With us for the first time? Please, take Senior Pastor
a Pastor Rob has been with us since
moment to fill out this tear sheet and day one. He has lead by example
drop wearing many hats in the life of this
it in the offering container in the Informa- church, from set up to janitor, he's
tion Area. This will let us stay in touch been beside us every step of the way.
and
ME
connected.
Scott Brown
Pastor Scott has been leading the
Youth Pastor EXMAE
TR KEOVER
HEART EDITION
• 18-2 h
youth for just over four years now and
• sr. h
hig
4
• 30-3 9
ig
9
9
9
• 70+ 9
has been doing an amazing job with
• 25-2
• 40-4
• 50-5
• 60-6
the youth. He is also involved in a side
• jr. h
Age: project CROSSING GUARD, a local
worship band.
I am interested in:
• learning more about Crossroads.
• volunteering/getting involved.
Tami Ball Secretary
Tami has been doing a good job keeping
• learning more about children’s ministries. track of all of us for the past three
years. She knows more about you
• learning more about youth ministries. that you'd probably like.
• learning more about adult ministries.
• learning more about singles ministries.
• talking to someone about spiritual
concerns.
How did you hear about Crossroads
?
• from a friend who attends Crossroads
Kim Gogel Children's Pastor
.
Welcome to Crossroads • the sign out front. Today’s Schedule Pastor Kim is truly one of the best
9.18.05
with our kids.
people we could imagine to be working Prayer Requests
• mailer.
Crossroads Community Church is a new church that was started seven years ago EXTREME MAKEOVERS continues withShe is raising our kids to beWe are looking serving and being
the fourth message today. excited about at __________________________________________
followers of Christ.
in a high school auditorium, It is affiliates with the Church of the Nazarene — a Bible transforming then interior parts of a human being. It is the one area that will make or __________________________________________
centered church. Our Sunday morning services are designed to present Biblical break you...it is your attitude. __________________________________________
truths in a creative and compelling way. We also have a mid-week service called __________________________________________
NEXT STEP, where you can deepen your relationship withToday’sChrist and others
Jesus date:__________________________ __________________________________________
__
here at Crossroads.
Name(s): ______________________________
Kim Taucher
Band Jam Worship Leader
__________________________________________
__________________________________________
_ Leading us in worship is quite a feat.
But I don't know of anyone more who __________________________________________
I'd want up there than Kim. Previously
Address:________________________________ Scripture
she learned what it means to keep
being an entertainer on cruise ships
__________________________________________
us captivated. And focused on God. __________________________________________
Announcements City: ______________________________
_____ Praise and Worship
09/25 OSU Football All prayer requests will remain confidential.
Phone: __________ sign up
Its that time again to work the OSU games! Stop by the Information Table to_______________________ Welcome
or see Janene Sowers with any questions.
The best time to reach me is: Praise and Worship CROSSROADS
community church
09/25 Missions
____________________ for
Do you have any gently used clothing you no longer need? If so, bring them in ____________________ PrayerGroveport,
P.O. Box 28
OH 43125
our annual clothes drive, Sept. 17 from 10am - 4pm. All the clothing if free to the 614.492.9441
public. If you have questions, see Luanne Schader. The Makeover of the Attitude
09/25 Owls Closing Response Comments CROSSROADS
community church
Flying in again on 8/18 but the where and when are yet to be finalized. Check next Your input is very important to us. Please let
weeks program for complete details. Anyone is welcome. us know your first impression or suggestions.
__________________________________________
If you have any announcements you would like to place in the program e-mail all info __________________________________________
to RMcCorkle@Crossroads.com __________________________________________
__________________________________________
__________________________________________
__________________________________________
Hours __________________________________________
Sundays: 10am - 12am __________________________________________
Wednesday: 7pm - 8pm __________________________________________
__________________________________________
__________________________________________
__________________________________________
Small Groups Sundays Sundays Monthly Biweekly Monthly __________________________________________
__________________________________________
Babies K-5 SoulQuest 20+ Owls __________________________________________
We have a well-staffed, Tim and Kim Gogel are two Our youth ministry has ser- You’ll find real connection People don’t get old, they __________________________________________
clean, safe nursery and of the best staff teaching vices designed for Junior with a smaller group of get wiser. This group will
pre-school. You can leave our kids. They provide an High/High Schoolers on people who are com- help you stay active and 9.18.05
your babies and pre- awesome hour of Biblical Wednesday nights at 7:15 mitted to following God. motivated to being the
schoolers with them and teaching for your young in the back of the Senior You‘ll find Practical Bible best you can be spiritually,
feel confident that they will ones to learn what it's like Center. discussion, prayer and a physically and emotionally.
be provided for during the to follow Christ. lot of fun!
morning service.
Dave Lilly

8. SCREEN/MAILERS
CROSSROADS
community church
Reminder
Hey gang! Just a reminder to all of you that this
E
ON
Saturday from 10am - 4pm. Is the Clothing Drive.
WID
E ST
So bring your unwanted, gently used clothes and
stop in to do some looking around yourself. Re-
I
ASS
P
member all of the clothing if free to the public, so
20+ URCH
LQU
I
if you know anyone in need bring them along or
RSH
K-5
pass the word. If you have questions, see or call
MP
LS
Luanne Schader at 614.555.6789.
COer
SOU
WO
OW
Pre
e
d
CH
on
r
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er
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sion
Rob
l’s L
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CROSSROADS
hild
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Ki
Ki
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Sen
community church
P.O. Box 28
Groveport, OH 43125
614.492.9441
•
out
ons ab
Questi
GOD
•
them.
lf. We all have
Don’t kid yourse your questions to
mit
So why not sub and
ow by April 5th
the address bel answer
do his best to
Pastor Rob will re, provid-
them by com paring Scriptu
to see
life examples
ing Biblical, and d what
better understan
how we might asking and the
are really simple
questions we t of life’s
lly want.
answers we rea ers to mos “Where did we
the answ ,
to find out W e’ve got ni ng of life” to hell?”
All of
your opportunity . “The mea people go
Don’t miss
h it sounds kin
d of questions “Do good into the Bible for
the
the answers. Yea offered com e from?”, lookin g
’t say we never we’re still
weird, but don these —
you anything. to those.
answers
S c h u r cS
CRoOSu nRyOAD h
mmc it
P.O. Box 28
43125
Groveport, OH
614.492.9441
Dave Lilly

9. NO EXISTING LOGO
IDENTITY PACKAGE
C•R•A•C•K•HOUSE
tough habits • tougher faith
Bill Hobes
Assistent Director
1910 Cleveland Ave.
Columbus, OH 43211
C•R•A•C•K•HOUSE
P: 614.294.6060
F: 614.294.6061
E: BHobes@C_H_Ministry.org
tough habits • tougher faith
Bill Hobes
Assistent Director
1910 Cleveland Ave.
Columbus, OH 43211
P: 614.294.6060
F: 614.294.6061
E: BHobes@C_H_Ministry.org
C•R•A•C•K•HOUSE
tough habits • tougher faith
1910 Cleveland Ave.
Columbus, OH 43211
Pro-bono logo for local inner-city nonprofit whose
mission is to help men kick their drug habits and deal
with the effects of drugs on their lives. They needed a
logo that was easily and inexpensively reproduced.
Dave Lilly

10. NO EXISTING LOGO
PACKAGE DESIGN
Competition for Package of a bath product. This
container holds an exfoliating lotion designed for men
accompanying their girlfriends into a Woman’s Health
and Beauty store, ie Bath and Body.
Dave Lilly

11. NEWSLETTER
This is a sketch presented to Riverside for their quarterly
publication informing both doctors and patients about
current developments in heart care.
Dave Lilly