3 steps to improve restaurant online presence


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3 steps to improve restaurant online presence

  1. 1. 3 steps to improve restaurant online presence S
  2. 2. Did you know? S 90% of all restaurants go out of business the first year S 89% of consumers done researched a restaurant online before dining there S 90% of online consumers trust recommendations from people they know and 70% trust unknown users S 72% of customers think it is important to be able to read the menu on a mobile device
  3. 3. Step 1: Do research S How much your customers are going to spend S Where most of your customers are going to come from S Make a list of your competitors (distance, price, category) S Learn about your competitors (check their online presence, visit them and figure out what they are doing better and worse then you) S Try to innovate not imitate your competitors
  4. 4. Step 2: Define your goal S Create customer loyalty S Gather positive reviews S Become the best family restaurant S Attract families located in neighborhood S Having busier lunchtimes and dinner services
  5. 5. Step 3: Choose online media S Website and mobile website S Social media S Google Places S Online listing dictionaries
  6. 6. Website S How to increase the quality of your restaurant: S Address, phone number – add Google map S Full menu – don’t hassle them with downloading PDF S Reservation requesting – manage it through your website S Online ordering – easier than pick up phone S Add photos, videos – it’s window into your restaurant S News, discounts, events – keep in touch with customers S Go Mobile! – number of smartphone’s users is increasing every day
  7. 7. Social media S Facebook S Twitter S Foursquare S Google+ S Instagram S Pinterest S YouTube
  8. 8. Social media S Social media helps you to create solid relationships, higher visibility and promoting successful brand to build trust and credibility S Ability to announce daily specials, new additions to the menu S Create special events to attract costumers into your restaurant in weak hours (e.g. offer discount coupons for afternoon coffee with cake) S With customers permission, tag the photo of regular customers having good time in the restaurant
  9. 9. Google places S Free location based tool S Set up your profile with correct detail and update about your restaurant S Don’t forget pictures of your restaurant S This gives you opportunity to make an offer directly to potential guest looking for your type of restaurant S Profile connecting with reviews
  10. 10. Online listing dictionaries S Yelp, TripAdvisor, YellowPages, Finda,.. S Many people are using directories to find restaurants S Important way how to claim your restaurant and start reaching out to new customers and reviews S Create your profile with correct information, photos and don’t forget put your direct website url S Respond to all review (both positive and negative)
  11. 11. Find out more information about restaurant marketing Visit our GastroMedia blog S