Killer LinkedIn for Alumni Career Speaker Series

1. How to Write a KILLER
LinkedIn Profile:
Presented by Brenda Bernstein
Alumni Career Speaker Series, March 6, 2019

2. Agenda
•Why LinkedIn?
•The 3 Ls of LinkedIn
•Q & A

3. Why LinkedIn?
• 97.3% of staffing professionals
use LinkedIn for recruiting (2013).
• 89% of hires sourced from social
media are sourced from LinkedIn.
97.3% 89%

4. 2009-2016

6. The 3 L’s of LinkedIn
 Locatability
 Likeability
 ALiveness

7. Locatability: Mistake #1
Keywords
Headline: 120 characters
vs.Viplove Prakash
MBA 2018 | Product
Management | Data Analytics
| Former Product Manager at
Bankrate.com | ’07
Information Technology
MBA Student
If people were searching for
you, what would they look for?

8. Locatability: Mistake #1
Keywords
Job Titles: 100 characters
vs.

9. Locatability: Mistake #1
Keywords – for Recruiters
Skills & Endorsements
vs.
Finance
See 3 endorsements for Finance
Financial Analysis
See 3 endorsements for Financial Analysis
Customer Service
See 3 endorsements for Customer Service
Product Management
See 16 endorsements for Product Management
Leadership
See 19 endorsements for Leadership
Agile Methodologies
See 13 endorsements for Agile
Methodologies

10. Locatability: Mistake #2
Less than 500 (1000?) Connections
• Friends & Family
• Classmates & Alumni
• Employers
• Association members
• Group Members
Build Your Connections …

11. Locatability: Mistake #3
Connect with Alumni

12. Locatability: Mistake #2
Connect with Alumni

13. Locatability: Mistake #2
Connect with Alumni

14. Locatability: Mistake #2
Connect with Alumni

15. Likeability: Mistake #1
Photo & Background

16. Likeability: Mistake #1
Photo & Background

17. Likeability: Mistake #1
Photo & Background

18. Likeability: Mistake #1
Photo & Background

19. Likeability: Mistake #2
Standard Connection Request

20. Likeability: Mistake #2
Standard Connection Request

21. Likeability: Mistake #3
No Summary or Boring Summary
Who are you? What you do? Who you want to meet?
Be Human!
2000 Characters
Use headers to break up text

22. Likeability: Mistake #3
No Summary or Boring Summary
Think of 3 peak moments (2 work-related) – find commonalities.
Describe your Ideal day at work.
What do you want people to “get” about you?
What adjectives best describe you? (from friends, partners, team)
3 profiles you like – model after those.

23. Likeability: Mistake #3
No Summary or Boring Summary
Experienced procurement and contracting
specialist with a demonstrated history of working
in local government. Skilled in Procurement,
Contracting, Government and Community Affairs,
and Public Policy Advocacy, with a Masters of
Public Affairs focused in Public Administration
from University of Wisconsin.

24. Likeability: Mistake #3
No Summary or Boring Summary
When I was little, I boldly claimed to
anyone who’d listen I wanted to drive a
garbage truck when I grew up. Then, I
moved to Wisconsin & declared I would
be the next Green Bay Packers QB once
Brett Favre retired. No one ever told me
"No" (or that girls don't play in the NFL),
but soon after I found the Arts...

25. Likeability: Mistake #3
No Summary or Boring Summary
I believe that every situation, person and material in our
lives has value – even when someone else calls it
waste.
**As an undergraduate geology student at UW-Milwaukee
in the 1980’s, I was able to research the deep storm-
wastewater tunnel work and as a graduate student at
Edgewood College in the 1990’s I was able to help with
the first community Yahara Watershed Protection efforts
and “star” in an environmental movie called “Why Is
There Something Instead of Nothing.”

26. ALiveness: Mistake #1
No Multimedia Presentations, Articles, Activity
Add photos, PowerPoints & videos!

27. ALiveness: Mistake #1
No Multimedia Presentations, Articles, Activity
Add articles & activities!

28. ALiveness: Mistake #2
Not Using Special Sections

29. ALiveness: Mistake #3
Being All Business

30. ALiveness: Mistake #4
LinkedIn Premium

31. ALiveness: Mistake #5
Keeping it Online

32. Your Next Steps
E-book $9.97
(with unlimited lifetime PDF updates!)
or get the
PDF Excerpt FREE
Just sign up for my e-list!
http://tinyurl.com/killer-linkedin
LinkedIn Profile Review Special $75!
$50 for 1st 7 who sign up at this link with
code LIREVIEW25:
http://tinyurl.com/reviewspecial

33. Connect with
www.TheEssayExpert.com
BrendaB@TheEssayExpert.com
LinkedIn.com/in/brendabernstein
608-467-0067