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Designing for Gendered Audiences

This presentation explores gender identity and why an understanding of gender identity will help designers make effective designs even stronger. We’ll focus on the “gender question”—form fields that ask users to indicate their gender. We’ll determine how to ask this question in a world where gender is more than the male/female binary.

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Designing for Gendered Audiences

  1. 1. Designing for Gendered Audiences @jessicaivins Jessica Ivins
  2. 2. Photo:
  3. 3. The Gender Question
  4. 4. Customer (User) Subscribers
  5. 5. Photo:
  6. 6. Photo:
  7. 7. Image:
  8. 8. Photo:
  9. 9. “Octopus” “Mold Spore” “According to the US IRS; I am an alien” “Badass” “What?!?!!?”
  10. 10. I had no idea what I was doing.
  11. 11. What Do Designers Need to Know About Gender Identity?
  12. 12. Social Media
  13. 13. 1.39 billion Monthly active users in Q4 2014 Source (PDF):
  14. 14. My Default Facebook Gender Settings
  15. 15. My Current Facebook Gender Settings
  16. 16. A Transgender Woman Friend on Facebook
  17. 17. Another Transgender Woman Friend on Facebook
  18. 18. A Transgender Man on Facebook
  19. 19. “I started making Facebook friends with people who didn’t know me as [birth name].”
  20. 20. He untagged and removed all of his pre-transition Facebook photos.
  21. 21. “I don’t need folks being curious about me in that kind of way. I don’t want to be somebody’s sideshow.”
  22. 22. Facebook’s Gender Settings
  23. 23. Facebook has to provide expansive gender options. Facebook is a personal place, and gender can be very personal.
  24. 24. Patient Care
  25. 25. “Hilarious Grey Areas”
  26. 26. Nurse:“When was your last menstrual period?” Trans woman:“Um, I don’t have menstrual periods.”
  27. 27. Healthcare Providers Need to Know • Your medical history • How to address you
  28. 28. Client Registration Legal Name* Last First Middle Initial Preferred name: Legal Sex (please check one)* Female Male *While Fenway recognizes a number of genders / sexes, many insurance companies and legal entities unfortunately do not. Please be aware that the name and sex you have listed on your insurance must be used on documents pertaining to insurance, billing and correspondence. If your preferred name and pronouns are different from these, please let us know. Preferred pronouns: Date of Birth Month Day Year / / Social Security # State ID # or License # Your answers to the following questions will help us reach you quickly and discreetly with important information. Home Phone ( ) Ok to leave voicemail? Yes No - Cell Phone ( ) - Ok to leave voicemail? Yes No Work Phone ( ) Ok to leave voicemail? Yes No - Best number to use: Home Cell Work Local Address City State ZIP Billing Address (if different from above) City State ZIP Email address: Occupation Employer/School Name Are you covered under school or employer’s insurance? Yes No Emergency Contact’s Name Phone Number Relationship to you If you are under 19, the Department of Public Health requires that you provide parent/guardian contact information. Parent/Guardian Name Phone Number Relationship to you Fenway Health will send certain correspondence, such as bills, to your mailing address. How would you prefer to receive other types of written correspondence? (check one) Secure Email (MyFenway) Letter Other The information in your medical record is confidential and is protected under Massachusetts General Laws Ch. 111, Sec 70. Your written consent will be required for release of information except in the case of a court order. Medical Record # (For office use only)
  29. 29. “When you’re seeking medical care, that’s huge. It removes a barrier of care between you and your doctor.” - Trans Man, LGBTQ University Coordinator
  30. 30. Our form currently looks like this
  31. 31. Street Harassment & Safety
  32. 32. Yasmine Mustafa Photo:
  33. 33. Photo:
  34. 34. Shortly after Yasmine returned to Philadelphia, a woman was beaten and raped a block from Yasmine’s Philadelphia apartment.
  35. 35. Many women aren’t comfortable using these self- defense tools because they’re designed for combative situations.
  36. 36. Photo:
  37. 37. Yasmine contacted me one day via Google chat.
  38. 38. “Hey Jess Quick question for you I'm on a call with my partner right now - we want to add a gender field to our sign-up form”
  39. 39. “I remember you saying how to address it - how it shouldn't just say male/female Or other What's the appropriate way to do it?”
  40. 40. "It depends.”
  41. 41. “It depends on why you're collecting the gender info and what you're going to to do with it.”
  42. 42. “Why do you want to ask for gender information?"
  43. 43. $ $$$
  44. 44. “Do you think transgender people would be interested in ROAR’s product?”
  45. 45. “The transgender people [I interviewed] have terrible stories. They’ve been spit on, hit, followed… it’s really disgusting.”
  46. 46. Goals of the Gender Form Field • Be inclusive • Find out if transgender or gender non-conforming people are interested in the product • Segment data by gender for targeted messaging
  47. 47. Yasmine plans to add the form to website very soon.
  48. 48. How Do I Know When Gender Matters for My Product?
  49. 49. Ask, Does Gender Matter in the Context of My Product?
  50. 50. Gender matters in certain contexts, but it doesn’t matter in others.
  51. 51. “Octopus” “Mold Spore” “According to the US IRS; I am an alien” “Badass” “What?!?!!?”
  52. 52. As designers, we’re building the front lines of the customer relationship.
  53. 53. Jessica Ivins @jessicaivins Thank You!