More Related Content Similar to Social Influence Similar to Social Influence (20) 1. _seminar : john ream, president
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2. social influence - "tell me your
definition and I'll tell you mine."
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3. agenda - exec level view.
*meanings
*biz cases
*take aways
*apply
_we're sharing
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4. meaning - "the dictionary"
*so-cial [soh-shuh l]
_adjective
inclined to seek out or enjoy the company of others
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5. meaning - "the dictionary"
*in-flu-ence [in-floo-uh ns]
_noun
the action or process of producing effects on the
actions, behaviors and opinions of another or others
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6. meaning - "wiki."
*occurs when an individual's thoughts or
actions are affected by other people
_social influence
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7. ah ha - its not all about you
*social community- common interests
*social responsibility- want to help
*social marketing- how to give back
_tools
how to pull it off using as a concept not tactics
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8. ah ha - how "we" pulled it off
*what is the brand about
*who can they help
*how does it all come together for $
_work together
engage/create ambassadors in their communities
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9. biz case - how "we" pulled it off
*social community- outdoor enthusiast
*social responsibility- homeless need
*social marketing- we have defects
_unexpected insight, unmet need, common used item,
homeless need new socks
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10. biz case - how "we" pulled it off
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11. biz case - how "we" pulled it off
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12. biz case - how "we" pulled it off
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13. biz case - how "we" pulled it off
*consumer felt good about buying
*retailer sells 1000 socks/month
*manufacturer sells 1000 socks/month
*homeless get 1000 socks/month
_minimum
existing sales, now starting to grow
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14. biz case - how "we" pulled if off
*new marketing channels
*doing more with the same dollar
*organic growth
*extension to other brand products
_biz
created new opportunities
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17. biz case - from the flip-side
*26.2 with Donna
*engage the like-minded
*create ambassadors
*utilize social influence tools
_biz:
driving from the cause organization
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18. everyone - play with everyone
on the playground
*focus on business life stream
*make it benefit all, even the bad kid
*make them feel good about buying
_aawwh :
you'll be surprised who is willing to "help"
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19. take aways- why you really came
*determine tangible biz need
*define "them" through unexpected
insights
*find common communities/unmet
needs
*segregate efforts, sum> whole
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20. take aways- why you really came
*incentive to get ambassadors
*set tangible and realistic goals
*create system to track-lead pipeline
*review, analyze, apply insights
_find and seek
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21. apply- determine how it works
best for your industry, your
market, your customers and
your community
_create
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22. apply- find the common interest
denominator that will solve the
business need and community
need at the same time
_create
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23. apply- find and employ the best
resources to deliver the efforts;
that means anything or anyone
not just direct "sales."
_create
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24. summary- "market socially"
*incentivize each constituent to leverage
their network and arm them with tools to
drive common interest that will result in
business and community impact; this will
=$
_social influence
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25. feedback - help us help you.
*how you will use this
*give us a review
*workshops
*share and invite others - the deck
_up coming : seminars
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26. next - "continued ed."
*measurement (may)
_up coming : seminars
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Editor's Notes - remember to always make it about the people in the room and their business. - maybe ask people in the room how relates to them. Marketing jargon can get out of control, but "social" has passed the point of no return. Social Influence, Social Media, Social Marketing, Social blah blah blah. To fully understand the root of where it needs to start, the tools to deliver in both online and offline, and how to create impact that results in $, register for our upcoming seminar. We're really only doing this one more time, well twice. customer reviews/survey new business development employee retention/recruitment research and development stakeholders
