This document contains information about several songs and music videos, including Billie Holiday's "Strange Fruit", Bruce Springsteen's "Born in the USA", and references to Ronald Reagan's "Morning in America" campaign ad. It includes links to YouTube videos of the songs and discusses themes in Springsteen's music around the struggles of the working class.
18. Born down in a dead man's town-- Detroit
The first kick I took was when I hit the ground
You end up like a dog that's been beat too much
Till you spend half your life just covering up
30. He had a woman he loved in Saigon
I got a picture of him in her arms now
Down in the shadow of the penitentiary
Out by the gas fires of the refinery
I'm ten years burning down the road
Nowhere to run ain't got nowhere to go
42. From the shotgun shack to the Superdome
We yelled "help" but the cavalry
stayed home
There ain't no-one hearing the
bugle blown
We take care of our own
47. h t t p ://w w w .s l i d e s h a r e .n e t /t h e a f n e r /m u
s i c -p r e s e n t a t i o n -n c c s s 2013f i n a l
E RI C GROCE & T I NA
HEAF NER
BONZO, THE BOSS, & BORN IN THE U.S.A.
Editor's Notes
Ronald Reagan RockHammonton, New JerseyOn the afternoon on September 19, 1984, President Ronald Reagan spoke before an enthusiastic crowd in downtown Hammonton, New Jersey. The speech was mostly political boilerplate, but it did contain one memorable passage. "America's future," Reagan said, "rests in the message of hope in songs of a man so many young Americans admire, New Jersey's Bruce Springsteen."People even vaguely familiar with the songs of Bruce Springsteen know that they rarely contain messages of hope for America's future. But Reagan was oblivious. His reelection campaign was using -- without permission -- "Born in the U.S.A." as its theme song (the album was #1 in the country at the time) because they'd evidently only listened to its rousing chorus and not to the rest of the lyrics, which are about a bitter, jobless Vietnam vet (When Springsteen found out, he made Reagan stop using the song).The people of Hammonton were too polite to point out Reagan's mistake. He was swept back into office for four more years, and a plaque on a rock was placed on the spot where The Gipper had stood, "to commemorate this historic event." It does not mention Springsteen.On October 15, 1984, President Ronald Reagan gave a campaign speech at the University of Alabama. Afterward, his motorcade pulled into the parking lot of the Northport McDonald's at the Northwood Shopping Center. It was a photo op, meant to show that the President was a regular guy. Secret Service agents grabbed two customers and sat them down next to Reagan to talk about University of Alabama football. Regular-guy Reagan turned to an aide and asked, "What am I supposed to order?" He apparently had never been in a McDonald's before.That gaffe didn't prevent the voters from re-electing Ronnie in a landslide, and it wasn't remembered at the Northport McDonald's. But for years, Reagan's visit was. The owner displayed memorabilia from that day in the store: the $20 bill that was used to pay for the food that Reagan was told to order (a Big Mac, large fries, and a sweet tea), photos recording the event, and a plaque under glass at the table where Reagan sat, etched with the words "President Reagan ate here." But the plaque kept getting stolen, and when a new owner took over in 1995 the memorabilia disappeared. Clinton was President; Reagan was history.A decade later, Reagan is back in style. On January 11, 2006, the old store was bulldozed and on May 8 a new $1.5 million "dressed up" McDonald's opened on the spot. The owner, Rick Hanna Sr., who for 11 years had ignored the store's most famous diner, has caught the shift in the political wind. Now Hanna hasn't just remembered Reagan -- he's enshrined him. The new store features a bronze bust of the ex-President, inside a case, with a halogen light shining on it 24 hours a day. Atop the case are the words "President Reagan ate here."Other McDonald's have been customized with ritzy displays -- everything from miniature Eiffel Towers to Elvis Presley sneeze screens -- but we think that this is the first to honor a president. Clinton probably ate at a lot of McDonald's, too, but he won't get a bust until the winds shift again.[05/12/2006]
The actual title of this 1984 Reagan commercial is "Prouder, Stronger, Better," but the opening line — "It's morning again in America" — inspired the ad's better-known nickname. The message is simple, patriotic and inspirational. It's hard to watch the video and not want to support its candidate; that's probably why it's been called one of the most effective campaign ads ever.Read more: http://www.time.com/time/specials/packages/article/0,28804,1842516_1842514_1842575,00.html #ixzz2LdniZ9bL"Morning in America" is the common name of an effective political campaign television commercial formally titled "Prouder, Stronger, Better" and featuring the opening line "It's morning again in America." The ad was part of the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan. It featured a montage of images of Americans going to work and a calm, optimistic narration that suggested that improvements to the U.S. economy since his 1980 election were due to Reagan's policies and asked voters why they would want to return to the pre-Reagan policies of Democrats like his opponent Walter Mondale. It ends with a picture of Reagan and the tagline "Ronald Reagan — Leadership That's working."It is generally considered one of the most effective political campaign ads ever, mainly for its simple, optimistic message. The phrase "It's morning again in America" is used both as a literal statement (people are shown going to work) and to bring to mind other common sayings such as "a new day has dawned" and "wake up and smell the coffee."Full text of the ad:It's morning again in America. Today more men and women will go to work than ever before in our country's history. With interest rates at about half the record highs of 1980, nearly 2,000 families today will buy new homes, more than at any time in the past four years. This afternoon 6,500 young men and women will be married, and with inflation at less than half of what it was just four years ago, they can look forward with confidence to the future. It's morning again in America, and under the leadership of President Reagan, our country is prouder and stronger and better. Why would we ever want to return to where we were less than four short years ago? The ad was written and narrated by ad man Hal Riney, who also wrote and narrated Reagan's resonant "Bear in the woods" ad (titled "Bear") as well as his "America's Back" ad. To many, his rich, avuncular voice represented wholesomeness and authenticity. November 7, 2012Obama consistently posed the same question Ronald Reagan asked in a landmark television commercial from his winning re-election campaign in 1984, “Why would we ever want to return to where we were less than four short years ago?”
"Bonzo Goes to Bitburg" is a song by American punk rock band the Ramones. Initially issued as a single in Great Britain by Beggars Banquet Records in 1985, it did not receive an American single release. An emotionally charged protest of the visit by U.S. president Ronald Reagan to a German cemetery where SS combatants were buried, it was a major critical success. Though it was available in the United States only as an import, it became a hit on college radio. The following year, retitled"My Brain Is Hanging Upside Down (Bonzo Goes to Bitburg)", it appeared on the band's album Animal Boy. The second version of the title is the one used on subsequent live and compilation albums.The song was written in reaction to the visit paid by U.S. president Ronald Reagan to a military cemetery in Bitburg, West Germany, on May 5, 1985. Reagan laid a wreath at the cemetery and then gave a public address at a nearby air base. The visit was part of a trip paying tribute to the victims of Nazism and celebrating West Germany's revival as a powerful, democratic U.S. ally.[3]Reagan's plan to visit the Bitburg cemetery had been widely criticized in the United States, Europe, and Israel[citation needed]because among the approximately 2,000 German soldiers buried there were 49 members of the Waffen-SS. This was the combat arm of the SS, the paramilitary organization that helped run the Nazi extermination camps and committed many other atrocities, including the murder of American POWs.[citation needed] Among those vehemently opposed to the trip were Jewish and veterans' groups and both houses of the U.S. Congress.[3] The phrase "Bonzo Goes to Bitburg" was coined by protesters in the weeks leading up to Reagan's trip.[4] Employed as an epithet for Reagan, Bonzo is actually the name of the chimpanzee title character in Bedtime for Bonzo; Reagan was the top-billed actor in the 1951 film comedy.[5] The phrase also echoes the title of the film's sequel, Bonzo Goes to College (1952), though Reagan did not appear in that picture.[6]Before departing for Germany, Reagan ignited more controversy when he expressed his belief that the soldiers buried at Bitburg "were victims, just as surely as the victims in the concentration camps."[7] In his remarks immediately after the cemetery visit, Reagan said that "the crimes of the SS must rank among the most heinous in human history", but noted that many of those interred at Bitburg were "simply soldiers in the German army.... There were thousands of such soldiers for whom Nazism meant no more than a brutal end to a short life."[8] Also, as Bitburg Mayor Theo Hallet pointed out, all German military cemeteries were likely to contain at least a few SS graves, as the rate of attrition for the service was so high, with up to 200,000 killed and a further 72,000 missing in action amounting to 6% of the entire German Armed Forces.[9]Discussing the inspiration for the song, Ramones lead singer Joey Ramone, a Jew, explained that the president "sort of shit on everybody."[10] Interviewed in 1986, he said,We had watched Reagan going to visit the SS cemetery on TV and were disgusted. We're all good Americans, but Reagan's thing was like forgive and forget. How can you forget six million people being gassed and roasted?[11]Joey shares writing credit with Ramones bassist Dee DeeRamone and Ramones producer and former Plasmatics bassist/keyboardist Jean Beauvoir.[12] Commentators on the song tend to suggest that Joey was its primary author.[10][13] Mickey Leigh, Joey's brother, who was particularly close with Dee Dee, claims that while "everyone believed Joey had been the impetus to write the song ... it was actually Dee Dee."[
On this election day, take a look at this comparison of the famous Reagan ad, It’s morning again in America from 1984, compared to the Obama 2012 version, Mourning in America.