The wrong presents - a Christmas story by Terri Mitchell

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This is a Christmas story made up a few years ago in my literacy class between myself and the children. We then turned our story into a playscript so we could perform it at christmas time.

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The wrong presents - a Christmas story by Terri Mitchell

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Multicultural content marketing is the most effective way for brands to engage local audiences in the international market. This is especially true for companies expanding their operations to countries where English isn’t the main language spoken. This white paper, a joint project between Axonn Media and EnVeritas Group, looks at how brands can drive increased sales in non-English markets in retail’s busiest period and the rest of the year. Speaking about the power of multicultural content marketing, Head of European Content at NewsReach Frank Hartkopf said: “The time of one-size-fits-all marketing is over. Brands need to take advantage of the power of multicultural content marketing in order to break into new markets and improve their global reputation and credibility.” Eric Ingrand, EnVeritas Group Vice President of Content Marketing EMEA, added: “Publishing content in multiple languages for a variety of markets requires digital agility. But it is an incredibly powerful way of reaching out to new audiences. Large or small, companies with an international reach need multicultural content marketing to succeed in the digital age.” Highlights from the white paper include: * An interview with Expedia brand Hotels.com’s marketing managers Michael Korkia and Malte Bunjes. They explain how adapting their content to provide users an authentic local experience pays off when it comes to conversion. * An insight piece by Robert Rose from the Content Marketing Institute analysing how Coca-Cola uses content to connect with its global audience not just during the festive season but throughout the year. * Commentary from Essential Retail editor Ben Sillitoe about how UK retailers such as Marks & Spencer are breaking into European and emerging markets. * Contributions from people all over the world to show how retailers and locals approach Christmas in countries such as Finland, China, Russia and South Africa. Karen Webber, Marketing Director at Axonn Media, commented: “We wanted to produce a white paper that conveys our shared passion for multicultural content marketing through superb opinion pieces, strong case studies and really useful, practical tips for retailers.” “The next few months are of crucial importance to these brands, and we hope our white paper can help them drive increased sales through multicultural content marketing.”

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Great for Second year juniors learning English as a second language. In April we celebrate Saint George, San Jordi, UK, Cataluña and many other places with a dramatisation of St George and the dragon. The children normally make up their own scripts in class loosely based on the original story. Hence thinking of different adjectives to start them off. How about a cowardly knight, fat princess and tiny dragon????

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