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How to prepare the call-center before
taking up Social media tasks ?
1.Understand the difference
 The management and the employees must understand the difference in communicating
through the traditional channels like email, phone, chat and social media.
 • Networking websites involve personalized interaction with the users which means that
the agents can tone down their scripts and be a little informal.
 • It is ironic but the personalized conversation is seen by the other customers and also the
competitors. Therefore, a single mistake and the negative effects are seen.
 • Unlike the other channels where delayed responses are common and known only to
clients, with Social media there is a need to respond quickly with quality content since it’s
seen by the world.
2) Prepare the staff
 Prepare the employees of the call-center to carry out social media customer service.
 • Appoint persons, especially to handle the online networking department.
 • The call agents should be trained to understand and apply the difference in the tone and
nature of interactions in different social websites.
 • For example, a Facebook interaction is more informal compared to LinkedIn.
 • The service provider has to be flexible to maintain this change from website to website.
 • He must have good knowledge about the product to answer any query quickly.
3) Let the marketing team lead
 The conversations, content, time gap in responses are the strategy of the marketing team.
 • Hence it is fair enough to start with this department to handle the channel.
 • The customer service department can be guided by the marketing team.
4) Research
 • The call-center must do in-depth research on the advantages and drawbacks of using
social media for client satisfaction.
 • Some products may not require all sites, so accordingly a selection of websites must be
made.
 • The agents should know to filter the questions. Some questions maybe better answered
by a senior employee like their Team Leader.
 • There should be good knowledge of putting a period to the conversations as well.
 • The contact-center must also pool in all the technical, human and creative resources to
begin.
5) Checklist
 • Follow a checklist before launching the new form of customer service.
 • The list can be like
 I. Research on the product and the networking sites in its favor
 II. Marketing plan
 III. Recruit more staff if needed and train them.
 IV. Gather all the physical requirements.
 V. Understand few tactics of online media networking.
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The 6 Best Things to Prepare the Call-center Before Taking up Social Media Tasks

  • 1. How to prepare the call-center before taking up Social media tasks ?
  • 2. 1.Understand the difference  The management and the employees must understand the difference in communicating through the traditional channels like email, phone, chat and social media.  • Networking websites involve personalized interaction with the users which means that the agents can tone down their scripts and be a little informal.  • It is ironic but the personalized conversation is seen by the other customers and also the competitors. Therefore, a single mistake and the negative effects are seen.  • Unlike the other channels where delayed responses are common and known only to clients, with Social media there is a need to respond quickly with quality content since it’s seen by the world.
  • 3. 2) Prepare the staff  Prepare the employees of the call-center to carry out social media customer service.  • Appoint persons, especially to handle the online networking department.  • The call agents should be trained to understand and apply the difference in the tone and nature of interactions in different social websites.  • For example, a Facebook interaction is more informal compared to LinkedIn.  • The service provider has to be flexible to maintain this change from website to website.  • He must have good knowledge about the product to answer any query quickly.
  • 4. 3) Let the marketing team lead  The conversations, content, time gap in responses are the strategy of the marketing team.  • Hence it is fair enough to start with this department to handle the channel.  • The customer service department can be guided by the marketing team.
  • 5. 4) Research  • The call-center must do in-depth research on the advantages and drawbacks of using social media for client satisfaction.  • Some products may not require all sites, so accordingly a selection of websites must be made.  • The agents should know to filter the questions. Some questions maybe better answered by a senior employee like their Team Leader.  • There should be good knowledge of putting a period to the conversations as well.  • The contact-center must also pool in all the technical, human and creative resources to begin.
  • 6. 5) Checklist  • Follow a checklist before launching the new form of customer service.  • The list can be like  I. Research on the product and the networking sites in its favor  II. Marketing plan  III. Recruit more staff if needed and train them.  IV. Gather all the physical requirements.  V. Understand few tactics of online media networking.
  • 7. Sign up for Free Trial of Tentacle Telemarketing Software