This is a quick presentation that I threw together for a local DC speech. Nothing fancy, but I hope it makes you think.

3. From John Sullivan “ Most Firms Utilize the Traditional Approach I estimate that 95% of corporate college recruiting programs follow the traditional model because everyone is familiar with it and they are simply comfortable using it. I sometimes call the traditional model the “career center focus” model because it relies so heavily on services offered by the career center, and very little on actual scouting for talent. The primary steps in the traditional model are simple and straightforward: (1) Pick your top schools in the U.S. and the majors to target. (2) Arrange with the career center dates for information sessions and interviews. (3) Place ads announcing the info session. (4) Develop brochures and recruiting collateral. (5) Offer food that is good enough to attract, and give a compelling talk. (6) Hold on-campus interviews. (7) Make your offers.” http://www.drjohnsullivan.com/content/view/232/28/

4. Output Of Traditional College Recruiting: A 3.6 GPA from a school that you have heard of who is socialable.

5. I haven’t talked to anybody that thinks this is the future.

6. If this isn’t the future, why do 95% of companies do it?

7. Nobody gets fired for hiring a 3.7 GPA from Cornell who is well spoken. And, college recruiting largely goes unmeasured. Because it’s Safe.

8. So, what should you focus on?

9. “ If I asked people want they wanted, they would have said faster horses.” - Henry Ford

10. It’s not about the tools. It’s about 1 thing… Building relationships with top student talent

11. Okay, but how do I build relationships with top student talent?

12. Do Real Stuff!

13. Instead of posting on Monster, what if Disney posted this challenge… Hey engineering students , How would you design our next ride?

14. This excites talented student engineers. This excites faculty. This changes the conversation. This is the future of talent acquisition.

15. Outputs: Top Talent (because you know them through their work) Increase In Sales (because students talk, buy, and have great ideas) 1 2