2. Topics
• What is SEO?
• Some facts to look at!
• Strategies of SEO
• Elements of SEO
• Importance of SEO service
• Data to notice!
• Conclusion
Technosiss 2
3. SEO (Search engine optimization)
“SEO is an act of optimizing a website to increase its
ranking on search engines like Google,Yahoo, Bing, etc. in
organic way”
Search Engine: It is a tool that enables users to search information
on the world wide web.The websites or pages that appear contains
the related keywords entered by users.
SEM (Search Engine Marketing): It helps a site to gain top ranking
by maintaining relevant content & phrases
Technosiss 3
4. Some facts to Notice!!
• 40% of Google searches are done with “product/service name”
• Search engines are used to get name of top companies contributing
services on respective fields
• Purchasing of products is done by searching major websites
• Quality & unique content is must, search engines can’t read images
• Getting links is fruitful for good ranking of page
Technosiss 4
5. SEO is about putting below elements
together
Technosiss 5
6. Importance of Internet Marketing
• Open for business 24/7 & 365 days
• Available globally irrespective of distance
• Less cost of marketing than physical layouts
• Linking with social sites leads to more visibility
• Building strong relationships and enhancing customer retention
levels
Technosiss 6
7. Usage of search engines
Technosiss 7
Google
65%
Bing
15%
Yahoo
15%
Others
5%
SHARE
8. Google Updates to be followed
Each year Google updates its algorithm to change the strategy of
ranking websites for SEO followers. Some of the major updates by
Google are:
• Google Panda
• Humming Bird
• Google Penguin
Technosiss 8
9. Some steps of SEO
• Planning &
Creating Strategy
• Study of Market
Layout
• Optimizing
website & content
• Including keywords
Checking • Following links &
tracking new pages
• Submitting articles
& blogs
Applying
Technosiss 9
10. Conclusion
The creative web design is not the end to engage with
customers. To become a brand image and be visible to large
audience, SEO guidelines need to be followed. Local SEO
services are important for high ranking of website on various
search engines.
Technosiss 10
