Growth Hacking for Mobile Apps. 87 Time Tested Marketing Tactics to Six Figures. http://www.growthhackingformobileapps.com/

1. GROWTH HACKING
FOR
MOBILE APPS
@PeterCY
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http://GrowthHackingForMobileApp.co
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2. TIP
NO.1:
When designing and building your app, make
the core message of the app, as well as the
benefits of using it, crystal clear to your
users.
IT HAS TO BE A BIG IDEA THAT
YOU, YOUR TEAM AND YOUR
CUSTOMER CAN "GET" IN A
SECOND
WHAT IS THIS?
We live in a very noisy world. The app store
is filled with thousands and thousands of
apps. The first step to a successful launch is
to a have BIG idea that catches the attention
of the customers. Something that’s big
enough to make them stop for a moment and
focus their attention to your app. You need
to cease that moment and capture their
imagination.
WHY SHOULD YOU DO THIS?

3. TIP
NO.2:
Every time a user hit a high point using your
app, ask him to share his accomplishment on
social media, email or SMS. For example,
when a user completed a level in a game or
got onto the leaderboard, immediately ask
him to share the event.
MIND CONTROL - ANCHOR AN
ACTION TO THE HIGH POINT
OF THE EXPERIENCE
WHAT IS THIS?
Essentially, you want the users to associate a
good experience with sharing your app. The
more he does it, the stronger the association,
the more viral your app become.
WHY SHOULD YOU DO THIS?

4. TIP
NO.3:
Whenever possible, ask your users to
register as a member and sign up for your
newsletters.
BUILD AND TAKE CARE
OF YOUR LIST
WHAT IS THIS?
There is an old saying: “The Money is in
the list”. It means you need to have a
mean to constantly communicate
WHY SHOULD YOU DO THIS?

5. TIP
NO.4:
TURN YOU APP INTO AN
EVERGREEN PRODUCT
WHAT IS THIS?
WHY SHOULD YOU DO THIS?
An evergreen product is one that
remains relevant through time.
You are going to invest tens of
thousands of dollar into marketing your
products. You don’t want to invest in a
trend that will fade away within a short
period of time.

6. A proper pricing strategy will help your
customers buy more often, in higher
quantity and in bigger transaction size.
USE PRICING
PSYCHOLOGY TO YOUR
ADVANTAGE
WHAT IS THIS?
It is your fiduciary duty to make sure your
customers are buying as often as they
should, in as high a quantity as they should
and as big a transaction size as it can be.
If your product and services are top of the
line, letting your customers buy from
another vendor is doing them a disservice.
WHY SHOULD YOU DO THIS?
TIP
NO.5:

7. TIP
NO.6:
GUIDE YOUR USER BY
THEIR HANDS
WHAT IS THIS?
WHY SHOULD YOU DO THIS?
When you are selling an app, you are
not selling a piece of software. Anyone
can buy a piece of code and put it on
the App Store. What you are selling is
the experience.
People don’t share apps. They share
their in-app experiences. You will be
surprised how a simple step by step
tutorial tripled the sales for one of our
clients.

8. TIP
NO.7:
HOW A SIMPLE APP
NAMING TACTIC COULD
GET YOU TONS OF FREE
TRAFFIC
WHAT IS THIS?
WHY SHOULD YOU DO THIS?
The most important marketing asset is
your brand. Your brand has to be
unique and memorable and so is your
app name.
Many app business owners made the
mistake of naming their app however
they want. Since they think it’s their
creation. The app name is one of the
crucial part of the marketing plan.
If you app has a common,
indistinguishable name, you set yourself
up for failure right from the start.
Because after spending tens of thousands
of dollar in marketing, your app link will
be buried among pages and pages of

9. TIP
NO.8:
FACEBOOK – KNOWING HOW
TO POST IS MORE CRITICAL
THAN KNOWING WHAT TO
POST
WHAT IS THIS?
WHY SHOULD YOU DO THIS?
When you post something on Facebook, the
site uses special meta tags to determine how
it is posted on a user's news feed. These tags
can be used to determine which image to
show, what title to use and the summary text
on the new feed.
You need to constantly test which
combination of images; title and
summary text will give you the best
conversion rate. Choose the most
interesting pictures that showcase the
best features of your app for maximum
effect. The title is essentially a headline.
A good headline will lure the user to click
on the post to find out more.

10. TIP
NO.9:
THE POWER OF “FEATURED
ON”
WHAT IS THIS?
WHY SHOULD YOU DO THIS?
You should list out all the media outlets
that have mentioned or reviewed your
products on your product website.
Social proof is one of the most critical
aspects when it comes to influencing
buying decision. An independent study
reviewed that 73% of customers look up
product reviews before making a buying
decision. Having a “Feature On” section
on your product website and a series of
popular media logos will instantly boost
your conversion rate.

11. As you are building your list,
you need to constantly engage
your tribe in meaningful
communication.
KEEPING YOUR
TRIBE
WHAT IS THIS?
Building a big list is only half of
the battle. Nurturing and
cultivating a relationship with your
list is the other half.
WHY SHOULD YOU DO THIS?
TIP
NO.10
: