SlideShare a Scribd company logo
1 of 29
1
Dan Ranck
NMLS #140989
James Ream
NMLS #1598468
James White
Sarah Tompos
3
“I’ve been fully vaccinated. Do I need to
continue to wear a mask?”
• CDC guidelines have been revised for
personal/private interactions
• NO CHANGE to business interactions
with clients
• PA Department of Health has not
rescinded business-related masking
requirements
Social Media
Homesale
Realty Hub
Available on
#1 Units #3 GCI
Northeast Region
Franchise Network
Large Offices - #4 Units
North Pointe Office
The Craig Hartranft Team
Large Teams - #2 Units/#6 GCI
The Mark Thudium Team
Medium Teams - #24 Units
The Mark Will Team
Medium Teams - #12 Units
The Lisa Naples Team
5 Year Legend Award
The Risser Group
10 Year Legend Award
8
2021 Media Campaign
9
10
11
www.google.com/alerts
12
• Yourself
• Your listings
• Brokerage name
• Competitors
• Past Clients/SOI
• Easy to set-up
• Convenient
• 1,000 alerts
• FREE
Alert Ideas Advantages
13
1. The Real Estate Loyalty Gap
76%
15%
5% 4% 1%
Definitely Probably Probably
Not
Definitely
Not
Don’t Know
Would Buyer Use Real Estate Agent Again or Recommend to Others
Source:
91%
would use us
1. The Real Estate Loyalty Gap
13%
actually do!
2. Advice Avoidance
Real estate consumers say they first go to their
friends, family, neighbors and co-workers
before they contact a REALTOR®
3. Transaction Flatline
The industry sells the same
number of homes each year
(more or less 5 million units)
17
Be a Real Estate Influencer
Hiring another coach, outsourcing your marketing, buying leads,
investing in elaborate lead generation schemes, using another
technology platform, and getting more tech gadgets is not the answer.
You are the solution
Seven Things You Must Do to Establish Influence
1. Care
2. Competence
3. Confidence
4. Credibility
5. Communication
6. Content
7. Community
19
1 2
3
Start Here First
Explore
27
28
“Most people see what they
expect to see, what they want to
see, what they've been told to
see, what conventional wisdom
tells them to see - not what is
right in front of them in its
pristine condition.”
- Vincent Bugliosi
Speaker Contact Info
29
Tom Blefko
Associate Broker
REALTOR®
Director of Operations
North Pointe Office
Berkshire Hathaway HomeServices Homesale Realty
Office: (717) 560-9100
Cell: (717) 587-6600
Email: tblefko@homesale.com

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The Berkshire Hathaway HomeServices I.Q. System

  • 1. 1
  • 2. Dan Ranck NMLS #140989 James Ream NMLS #1598468 James White Sarah Tompos
  • 3. 3 “I’ve been fully vaccinated. Do I need to continue to wear a mask?” • CDC guidelines have been revised for personal/private interactions • NO CHANGE to business interactions with clients • PA Department of Health has not rescinded business-related masking requirements
  • 5. #1 Units #3 GCI Northeast Region Franchise Network Large Offices - #4 Units North Pointe Office
  • 6. The Craig Hartranft Team Large Teams - #2 Units/#6 GCI The Mark Thudium Team Medium Teams - #24 Units The Mark Will Team Medium Teams - #12 Units
  • 7. The Lisa Naples Team 5 Year Legend Award The Risser Group 10 Year Legend Award
  • 9. 9
  • 10. 10
  • 12. 12 • Yourself • Your listings • Brokerage name • Competitors • Past Clients/SOI • Easy to set-up • Convenient • 1,000 alerts • FREE Alert Ideas Advantages
  • 13. 13
  • 14. 1. The Real Estate Loyalty Gap 76% 15% 5% 4% 1% Definitely Probably Probably Not Definitely Not Don’t Know Would Buyer Use Real Estate Agent Again or Recommend to Others Source: 91% would use us 1. The Real Estate Loyalty Gap 13% actually do!
  • 15. 2. Advice Avoidance Real estate consumers say they first go to their friends, family, neighbors and co-workers before they contact a REALTOR®
  • 16. 3. Transaction Flatline The industry sells the same number of homes each year (more or less 5 million units)
  • 17. 17 Be a Real Estate Influencer Hiring another coach, outsourcing your marketing, buying leads, investing in elaborate lead generation schemes, using another technology platform, and getting more tech gadgets is not the answer. You are the solution
  • 18. Seven Things You Must Do to Establish Influence 1. Care 2. Competence 3. Confidence 4. Credibility 5. Communication 6. Content 7. Community
  • 19. 19
  • 20.
  • 21.
  • 22. 1 2 3
  • 25.
  • 26.
  • 27. 27
  • 28. 28 “Most people see what they expect to see, what they want to see, what they've been told to see, what conventional wisdom tells them to see - not what is right in front of them in its pristine condition.” - Vincent Bugliosi
  • 29. Speaker Contact Info 29 Tom Blefko Associate Broker REALTOR® Director of Operations North Pointe Office Berkshire Hathaway HomeServices Homesale Realty Office: (717) 560-9100 Cell: (717) 587-6600 Email: tblefko@homesale.com