VISUAL MEDIA Laurence is a full time professional travel photographer & blogger, who has been travelling the world since 2009, and taking as many pictures of beautiful places as possible. He runs two travel blogs: the photography and adventure focused Finding the Universe, and the couples travel focused Independent Travel Cats with his wife Jessica. His photos have appeared on the National Geographic homepage, BBC News, Fox News, CNN, USA Today and more.

2. How To Make Money From
Your Photography
Laurence Norah
Twitter / Instagram: @lozula
www.findingtheuniverse.com

3. What we’re going to talk about:
• When To Start Charging
• Different Ways to Make Money
• How to Market Yourself And Pitch
• How Much to Charge
• Useful Resources
@lozula

4. WHEN TO START
CHARGING

5. “Before we take on anyone, what we do is
we check very, very well online what they
produce.”
-Jaume Marin, Director,
Costa Brava Tourism
@jaumemarin

6. When to Start Charging.
• Is your photography good enough?
• Does anyone want to buy your photos?
• Do you fully understand your gear?
• Do you have the right gear?
• Do you have a reasonable portfolio?
• Do you have a business model?
• Do you pass the stock image test?

7. WAYS TO MAKE MONEY
WITH YOUR
PHOTOGRAPHY

8. “I do stock photography, I do prints, I do press
trips. I do commissions as well, weddings, I do
engagement shoots, family portraits. I try to
stay a little wider versed in my commissions. ”
-Sarah-Ann Loreth, Photographer
@likedaffodils

9. Ways to make money
• Event Photography
• Direct Sales to Readers/Brands
• Photo Shoots
• Social Media
• Selling your knowledge
• Brand Ambassadorships
• Stock Photography
@lozula

10. HOW TO MARKET
YOURSELF

11. “I think one of the greatest skills of some of the most
famous photographers isn't necessarily their skill
behind the camera, but it's their skill in deciding
what's an amazing photo and only sharing their
absolute best work.”
-Brendan van Son,
Photographer
@brendanvanson

12. How to Market Yourself
• Social media
• Blog / website
• Dedicated portfolio
• Conferences
• Word of mouth
@lozula

13. HOW TO PITCH

14. “They have to do a little bit of research and come up
with a more concrete project. If you send me an
email and you just say, ‘Look, I'm a photographer,
have a look at my portfolio.’ Okay, it's fine. But, it's
not enough. I need more details. I need a project to
talk about”
-Jaume Marin, Director,
Costa Brava Tourism
@jaumemarin

15. How to Pitch
• Research your client
• Have a portfolio or case studies
• Ensure you contact the right person
• Try picking up the phone
• Come up with a concrete project idea
• Have a reasonable pricing model in mind
@lozula

16. “People should not worry about rejection. Don't
take rejection personally because sometimes it's not
you, it's just maybe not a right fit at the moment.
But just keep pitching tenaciously. Especially if it's
something you believe in.”
-Lola Akinmade Åkerström
Photographer
@lolaakinmade

17. HOW MUCH TO CHARGE

18. “From a 10 day project they handed us around 40 photos… and
we paid them around €4,000, as well as covering all expenses”
“We pay on a work for hire
basis, around $800/day”
“We have a set rate of $10 per photo”
“For the US and UK, I have gotten upwards of $2,500 per photo. It's usually like
$800-2,500 and then for other European countries like Poland or Portugal or
Brazil, even in South America, it tends to be like $200 to $400.”
“We don’t usually have a budget for
photos”

19. Pricing models
• Work for hire: daily rate
• Cost per image
• Single Project fee
- Upfront vs post-project
@lozula

20. What to consider when pricing
• What are your costs?
• What will the image be used for?
• Where will the image be used?
• Is it exclusive or non-exclusive?
• Will I be able to use the photos?
@lozula

21. Example ranges
• Single image: $50 - $5000
• Project fee: $5000, includes 40
images
• Daily fee: $300 - $1000+ / day
@lozula

22. Resources
Stock sites:
• Arcangel, Trevillion, Tandem
Image Pricing Calculators:
• Getty Image Calculator, AOP Pricing
Calculator
@lozula

23. Summary
• When To Start Charging
• Different Ways to Make Money
• How to Market Yourself And Pitch
• How Much to Charge
• Useful Resources
@lozula

24. Questions?
Laurence Norah
Twitter / Instagram: @lozula
www.findingtheuniverse.com
superstarblogging.nomadicmatt.com