Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Media key words glossary
1. MEDIA KEY WORDS GLOSSARY
TEXTS: Any constructed media product of piece
communication whether print or audio visual which can be
analysed and deconstructed
ALL MEDIA TEXTS HAVE 2 LAYERS OF MEANING
Denotative Meaning (signifier): The SURFACE meaning
What we actually see?
Connotative Meaning (signified): The DEEP or HIDDEN
meaning and associations
What could be associated with the image.