Tanmay Mathur's Final Project for Product School's Product Leader Certificate™ (PLC). In this project, he explores a market opportunity for Cardekho - New Car Doorstep Delivery. This project involves: - Market sizing by calculating TAM,SAM, SOM - Exploring product-market fit - Conceptualizing the revenue model - Creating personas - Chalking out the customer journey - Creating wireframes - Database structure - Creating Roadmap - Exploring AI/ML implementation - Product Analytics plan - Marketing Strategy For questions, connect with Tanmay on Linkedin - https://www.linkedin.com/in/tanmaymathur/

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49. Manufacturer Dealerships - India Annual Market Size ($ M) Dealerships - Metropolitan Annual Market Size ($ M) Dealerships - Delhi Market Size ($ M)
($3000/Dealership) ($3000/Dealership)
Suzuki 3598 129.53 182 6.552 72 2.592
Hyundai 1013 36.47 115 4.14 39 1.404
Kia 105 3.78 38 1.368 12 0.432
Toyota 327 11.77 46 1.656 14 0.504
Tata 954 34.34 46 1.656 13 0.468
Honda 431 15.52 68 2.448 24 0.864
Ford 379 13.64 30 1.08 5 0.18
Renault 420 15.12 49 1.764 17 0.612
Mahindra 854 30.74 60 2.16 11 0.396
MG 150 5.40 26 0.936 10 0.36
Nissan 153 5.51 23 0.828 7 0.252
Skoda 83 2.99 20 0.72 9 0.324
Jeep 82 2.95 13 0.468 3 0.108
Datsun 234 8.42 26 0.936 14 0.504
Volkswagen 144 5.18 30 1.08 7 0.252
TOTAL 8927 321.37 772 27.792 257 9.252
Advertising 100.00 Advertising 25 Competition Share 50%
TAM 421.37 Competition Share 50% Substitute Share 25%
SAM 26.396 Advertising Share 2.5
SOM 5.9695
Advertising Market ($M) 800
Online Advertising 160
New Car Advertising 100
Competition Share 50% 50
Metro Share 50% 25
Delhi Share 20% 5
Obtainable share 50% 2.5