Collective project of 24 "detourned" Tijuana documentary photographs (2010)

1. PHILOSOPHICAL
DICTIONARY
OFTIJUANA
COLLECTIVECREATIONPROJECT
DIRECTED BY PEPE ROJO

2. DICCIONARIO FILOSÓFICO DE TIJUANA
TIJUANA’S PHILOSOPHICAL DICTIONARY
was another collective creation project under my direction, this time done
for the UABC (National Autonomous University of Baja California) with
philosophy and documentary photography students, as well as the histori-
cal documentary archive from the university’s Communication Depart-
ment.We were trying to get philosopher’s to use their knowledge as a tool
for observing our city, and later, to design their ideas, as well as to com-
municate their intentions to the photographer’s, who, in turn, had to read
philosophy before going out on the streets. The result is a 24 poster collec-
tion, printed as postcards and in large format, and hung on campus build-
ings and walls.