Tying Your Corporate Culture To Profits

Typically, corporate culture is often dismissed as a soft concept in
senior manag...
customer relationships and thus lower marketing costs.

However, the creation of a creative and open corporate culture is
...
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Tying your corporate culture to profits

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Corporate culture is often dismissed as a soft concept in senior management levels. But this stance is misleading as the ability to inculcate specific values into employees is among the most crucial work executives need to do........

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Tying your corporate culture to profits

  1. 1. Tying Your Corporate Culture To Profits Typically, corporate culture is often dismissed as a soft concept in senior management levels. But this stance is misleading as the Contact Details Talent Neuron 3080 Olcott Street, Suite A125, Santa Clara, CA 95054 Phone: +408-716-8432 Email: info@zinnov.com ability to inculcate specific values into employees is among the most crucial work executives need to do. Culture reflects a company’s soul and investing in it is the wisest decision any Similar Articles Overview of Shared Services Globalization in APAC corporation can make. However, what most companies don’t realize is that corporate culture can grow whether or not one plans it. The longer a company ignores its culture, the higher the chances of cancerous office politics, which block growth and the free flow of information. An unhealthy culture inhibits innovation and can take the shape of a pervasive, insidious force that drains employee productivity. On the other hand, an effective corporate culture will actually show better operating profits. How does this happen? Satisfied employees are more likely to stay in a company, leading to fewer new hires, which in turn results in lower wage costs for talent. With lower recruiting and training costs, the company benefits from fewer lost sales and higher sales per employee. Further, higher employee continuity directly leads to better For more information, please contact info@talentneuron.com | www.talentneuron.com This message has been approved for distribution by Vamsee Tirukkala, Co-Founder and EVP – Talent Neuron. This email is sent by Zinnov LLC. If you wish to unsubscribe from this communication please email to info@talentneuron.com
  2. 2. customer relationships and thus lower marketing costs. However, the creation of a creative and open corporate culture is easier said than done. First off, companies need to pick the right kind of talent who are suited to both the job and the culture. Open communication from HR or peers is necessary for employees to develop realistic expectations and trust that the company will consider their best interests. Companies need clear-cut policies and practices as well as financial incentives, referral schemes and reward strategies to keep employees engaged, satisfied and productive. Over time, it may be necessary for companies to review the values they are espousing to stay in touch with the times or align the culture with the new economy. Although this may sound like a lot of work, developing a common corporate culture is the basis for creating a company with the capabilities to not only set high goals, but to meet them as well. It will keep employees happy and boost the company’s bottom-line as well.

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