1. B U S I N E S S N A M E
Fairtrade News
S P E C I A L C O C O A E D I T I O N D E C E M B E R 9 , 2 0 1 0
SPECIAL
POINTS OF
INTEREST:
 Kuapa Kokoo, big
Ghana Cocoa Industry goes Fair-trade
steps towards
Ghana is a small country in days
global Fair-trade
Chocolate
West Africa, it is bordered by • take the sacks of beans to
Côte d'Ivoire, Togo, Burkina sell to cocoa buyers.
 Cadbury jumping Faso and Gulf of Guinea. The
on Bandwagon? Cocoa buyers:
name „Ghana‟ means
 Ghana, the home “Warrior King” deriving from • weigh the sacks of beans
of fair-trade the ancient Ghana Empire. • pay the farmer for the
chocolate
Making chocolate is a long Cocoa beans- beans
complicated process that Photo taken by Annmari • arrange to take the beans to
starts with farmers collecting, Kostyk the port.
splitting, fermenting and dry-
Importers:
ing. This process can take up
to 2 weeks or longer. De- grow and care for the cocoa • arrange transport for the
INSIDE pending on the quality of the trees for three to five years beans from Ghana to the UK
THIS ISSUE: chocolate. For all this work • harvest the cocoa pods in and Ireland
for every 1£ a chocolate bar very hot temperatures  turn the beans into co-
Where is 2
is sold for, the farmers re- • remove the beans from the coa solids and cocoa
Ghana??
ceive 8p, less than 10% pods butter.
Chocolate 2
Cocoa Process: • ferment the beans for six Story Continued on Page 2
made?
Farmers- days and dry them for ten
Inside Story 2
The REAL chocolateirs
Inside Story 3
Inside Story 4
Inside Story 5 People in Ghana have been Ghana created Kuapa Kokoo, Day Chocolate Company,
growing and harvesting Co- a company to sell their own Which later formed into
coa since 1878, when Tetteh cocoa to CMC (Cocoa Mar- Divine Chocolate Company.
Inside Story 6
Quarshie brought Cocoa keting Company). Now in 2010, Devine Choco-
pods from Equatorial Guinea. In 1998 they joined up with late is aiding Sierra Leone to
In the 1990‟s the cocoa NGO Twin Trading and The set up their own fairtrade
industry of Ghana was liber- Body Shop, Christian Aid and company, Kpeya Agricultural
ated and the farmers of Comic Relief to create The Enterprise.

2. PAGE 2
Interview with a Farmer
We interviewed a farmer in Since joining up he says, even amazing, new concept. Also it
Ghana who worked for Kuapa his baby girl can go and he still has improved their confidence
Kokoo. has enough money to feed and some farmers have been
During the interview he told everyone. empowered to talk to their
us about before Kuapa Kokoo “It had been almost ten years superiors, who they would/
and how his family did not since I had a new pair of could never approach before.
have enough money to send boots, since joining up three “I am more respected in my
their children to school. years ago, I`ve changed them community and my organiza-
“It was hard for me, not to be twice. Its important to wear tion through my involvement
able to send even one of our boots. The snakes and scorpi- in Divine Chocolate.”
four children to school be- ons will get you other wise.`
cause, I knew they will be in Joining up with Kuapo Kokoo
The Kuapa Kokoo Farmers the same rut we live in now, has done wonders for Ghana`s
Union poverty” farmers. They can afford medi-
Photo off divinechoco- cation for one, which is a
late.com
“LONG LIVE
DIVINE
LONG LIVE
Front Story Cont.
FAIRTRADE Chocolate companies: And for all this: 45% of they get a direct say
• buy the cocoa solids and farmer 8p on what happens to their
LONG LIVE
cocoa butter cocoa. How much it is sold
KUAPA cocoa buyers 7p
for, what kind of chocolate.
KOKOO.” • buy the other ingredients importer 14p Etc.
• make the chocolate bars chocolate company 28p
-Comfort So the farmers are getting
• pay for the chocolate bar shops 28p what they really deserve
Kumeah, cocoa wrappers money and recognizing
government 15p
farmer, member  pay for advertising the wise.
This is an Unfair trade be-
of Kuapa Kokoo chocolate bars.
cause the farmers who do
Shops: the most work are recog-
• buy the chocolate nized the least because they
bars from the are ‟the bottom of the food
chocolate compa- chain‟ their say counts the
nies least .
 sell the choco- Until about 1980. Kuapa
A Kuapa late bars to shop- Kokoo started and changed
Kokoo pers. all of this. Kuapa Kokoo has
Farmer revolutionized the Cocoa
Trading Chain for farmers
Government:
in Ghana. In cooperation
 charges tax on with Divine Chocolate a
the chocolate bars company that they own
FAIRTRADE NEWS

3. S P E C I A L C O C O A E D I T I O N PAGE 3
The Good Cocoa Farmers Company
Devine Chocolate, The farmers
Divine Chocolate works in co- own 40% of the company so they
operation with Kuapa Kokoo receive 40% of the money this is a
fair-trade situation because the
objectives are to farmers do 40% of the work so
* increased power and representa- everyone is getting the money they
tion within the market for the farm- deserve.
ers Kuapa Kokoo sells about 1000 tons
* social, economic and political of chocolate to the European Fair-
Kuapa Kokoo which means „Good empowerment trade market.
Cocoa Farmers Company‟ in the * enhanced women's participa-
local language Twi. Is an organiza- tion in all its affairs
tion set up by farmers for farmers. * environmentally sustainable
Their motto “Pa Pa Paa” (the best production processes
of the best of the best) and their
They work in cooperation with
“Increased
power and
representation
What is Fairtrade Cocoa? within the
market for the
farmers”
Fairtrade is an new approach to ment when the world market price  ensure women‟s voices are
trade and it is based on partnership of cocoa falls below the guaranteed heard in making decisions
between producers and consumers. price of $1600.
Fairtrade is payment of a fair price To be a Fairtrade company they
to each person involved in the must
process
 farm in a way that‟s kind to
Fairtrade guarantees a minimum
humans and the environment
price for each product, in the case
of cocoa it is $1600 per Metric ton make working conditions safe
of cocoa, a social payment of $150  Ban child labour
per Metric ton and an extra pay-
Cocoa Beans set out to dry

4. Divine Chocolate Ltd
4 Gainsford street
Fair-trade chocolate.
London SE1 2NE
Head Office Telephone: + 44 (0)20 7378 6550
Its that simple
Head Office Fax: + 44 (0)20 7378 1550
Divine Chocolate Shop: +44 (0)1914 828 753
Owned by Cocoa farmers, Made for
Chocolate Lovers
For more information
go to
divinechocolate.com
Divine Chocolate
Guarantees:
Good quality Cocoa Beans
Environmentally safe practices
Good Records Keeping
Democracy, Transparency and Ac-
countability
Sources:
Kuapakokoo.com
Divinechocolate.com