If you're starting a blog, or thinking about starting one. Start with a business plan because you're blog needs to be revenue generating inorder to guarantee success. http://frontandsocial.com and http://blogplan.biz

1. + CHICAGO
2012
Building a Blog Business Plan
Scott Winterroth // Front & Social, LLC
blogplan.biz

2. +  Great ideas are where it all starts.
 They happen everywhere.
 Be ready to start writing your ideas
down.
 Protect your concept.
I Have an Idea!
 Move quickly
 Beat your competitor to the gate.
To Do: Craft your initial market analysis.

3. +  What do you have to offer to this blog
concept.
 Are you planning on going this alone?
 Is this another one-size-fits-all
publication?
I Have an Idea!  Who would need your publication and or
services and why?
Great…. Now, be clear with yourself.
To Do: Write a mission statement.

4. +  Identifying a niche is essential. During
this process, identify the following:
 Which areas are already well-
established.
 Which areas are being ignored.
Identify your Niche.  What potential opportunities are
available for your new publishing
business.
 What existing business can attached
to this new publication.

5.  Whom might be your target reader.
+  Is this a trade pub or a consumer
publication?
 How large of a readership market are you
going to seek.
 International, National, Regional, State-
wide, City-wide, Hyper-local?
Your reading public.  What type of content will a reader best
Based on your niche market. respond too?
 What type of readership will potential
advertisers like or what?
To Do: As a reader of your publication, what
would you expect?

6.  How passionate are you to this topic?
+  What's the feasibly of being able to cover this topic?
 What existing products are similar to your blog concept?
 Who's going to actually write articles?
 Manage the editorial calendar?
 Who's going to build and manage the actual website
 What happens if it goes down unexpectedly?
Ok, now…. Stop.
 What type of frequency are you planning to publish
Initial questions to ask yourself. material?
 Once a Month? Week? As news happens?
 What's the risk… What's in it for you?
To Do: Build your business assessment.

7. +
Funding your blog plan.
The real deal…

8. Unfortunately, there’s not enough time for
+ 

this!!!
9 Additional Sides on Blog Funding
 Download them at
http://blogplan.biz/downloads/
Funding.
BIG TOPIC….

9. +  Blogging Success….
 Decide what success will looks like for
your publication and start plotting goals.
 They might look like this:
Success.  A fully functioning online publication.
 A online blog that's helping generate
new leads for your business.
 A ready to launch print publication.

10. +
 Build the blogsite.
Build it!  Launch your dream.
 Create content.
 Run with it.

11. +
 Scott Winterroth, Front & Social, LLC
 312-884-9673 (Chicago)
Thank you.  scott@frontandsocial.com
I’m located right in in Chicago! Stop
 More at http://blogplan.biz
by before you leave the conference!