If you're starting a blog, or thinking about starting one. Start with a business plan because you're blog needs to be revenue generating inorder to guarantee success. http://frontandsocial.com and http://blogplan.biz
+ CHICAGO 2012 Building a Blog Business Plan Scott Winterroth // Front & Social, LLC blogplan.biz
+ Great ideas are where it all starts. They happen everywhere. Be ready to start writing your ideas down. Protect your concept.I Have an Idea! Move quickly Beat your competitor to the gate. To Do: Craft your initial market analysis.
+ What do you have to offer to this blog concept. Are you planning on going this alone? Is this another one-size-fits-all publication?I Have an Idea! Who would need your publication and or services and why?Great…. Now, be clear with yourself. To Do: Write a mission statement.
+ Identifying a niche is essential. During this process, identify the following: Which areas are already well- established. Which areas are being ignored.Identify your Niche. What potential opportunities are available for your new publishing business. What existing business can attached to this new publication.
Whom might be your target reader.+ Is this a trade pub or a consumer publication? How large of a readership market are you going to seek. International, National, Regional, State- wide, City-wide, Hyper-local?Your reading public. What type of content will a reader bestBased on your niche market. respond too? What type of readership will potential advertisers like or what? To Do: As a reader of your publication, what would you expect?
How passionate are you to this topic?+ Whats the feasibly of being able to cover this topic? What existing products are similar to your blog concept? Whos going to actually write articles? Manage the editorial calendar? Whos going to build and manage the actual website What happens if it goes down unexpectedly?Ok, now…. Stop. What type of frequency are you planning to publishInitial questions to ask yourself. material? Once a Month? Week? As news happens? Whats the risk… Whats in it for you? To Do: Build your business assessment.
Unfortunately, there’s not enough time for+ this!!! 9 Additional Sides on Blog Funding Download them at http://blogplan.biz/downloads/Funding.BIG TOPIC….
+ Blogging Success…. Decide what success will looks like for your publication and start plotting goals. They might look like this:Success. A fully functioning online publication. A online blog thats helping generate new leads for your business. A ready to launch print publication.
+ Build the blogsite.Build it! Launch your dream. Create content. Run with it.
+ Scott Winterroth, Front & Social, LLC 312-884-9673 (Chicago)Thank you. firstname.lastname@example.orgI’m located right in in Chicago! Stop More at http://blogplan.bizby before you leave the conference!