+   CHICAGO        2012     Building a Blog Business Plan     Scott Winterroth // Front & Social, LLC     blogplan.biz
+                    Great ideas are where it all starts.                     They happen everywhere.                   ...
+                                         What do you have to offer to this blog                                         ...
+                         Identifying a niche is essential. During                           this process, identify the f...
   Whom might be your target reader.+                                  Is this a trade pub or a consumer                ...
   How passionate are you to this topic?+                                       Whats the feasibly of being able to cove...
+    Funding your blog plan.    The real deal…
Unfortunately, there’s not enough time for+                                             this!!!                  9 Addit...
+             Blogging Success….              Decide what success will looks like for               your publication and...
+               Build the blogsite.Build it!      Launch your dream.               Create content.               Run w...
+                                           Scott Winterroth, Front & Social, LLC                                        ...
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Blog Business Plan

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If you're starting a blog, or thinking about starting one. Start with a business plan because you're blog needs to be revenue generating inorder to guarantee success. http://frontandsocial.com and http://blogplan.biz

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  • Business plan writing in Cleveland Ohio

    I was looking for something like this ,Thank you for posting the great blog Business Plan. I found it quiet interesting, hopefully you will keep posting such blogs…
    http://www.baab.biz/business-plan-writing-in-cleveland-ohio/
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Blog Business Plan

  1. 1. + CHICAGO 2012 Building a Blog Business Plan Scott Winterroth // Front & Social, LLC blogplan.biz
  2. 2. +  Great ideas are where it all starts.  They happen everywhere.  Be ready to start writing your ideas down.  Protect your concept.I Have an Idea!  Move quickly  Beat your competitor to the gate. To Do: Craft your initial market analysis.
  3. 3. +  What do you have to offer to this blog concept.  Are you planning on going this alone?  Is this another one-size-fits-all publication?I Have an Idea!  Who would need your publication and or services and why?Great…. Now, be clear with yourself. To Do: Write a mission statement.
  4. 4. +  Identifying a niche is essential. During this process, identify the following:  Which areas are already well- established.  Which areas are being ignored.Identify your Niche.  What potential opportunities are available for your new publishing business.  What existing business can attached to this new publication.
  5. 5.  Whom might be your target reader.+  Is this a trade pub or a consumer publication?  How large of a readership market are you going to seek.  International, National, Regional, State- wide, City-wide, Hyper-local?Your reading public.  What type of content will a reader bestBased on your niche market. respond too?  What type of readership will potential advertisers like or what? To Do: As a reader of your publication, what would you expect?
  6. 6.  How passionate are you to this topic?+  Whats the feasibly of being able to cover this topic?  What existing products are similar to your blog concept?  Whos going to actually write articles?  Manage the editorial calendar?  Whos going to build and manage the actual website  What happens if it goes down unexpectedly?Ok, now…. Stop.  What type of frequency are you planning to publishInitial questions to ask yourself. material?  Once a Month? Week? As news happens?  Whats the risk… Whats in it for you? To Do: Build your business assessment.
  7. 7. + Funding your blog plan. The real deal…
  8. 8. Unfortunately, there’s not enough time for+   this!!! 9 Additional Sides on Blog Funding  Download them at http://blogplan.biz/downloads/Funding.BIG TOPIC….
  9. 9. +  Blogging Success….  Decide what success will looks like for your publication and start plotting goals.  They might look like this:Success.  A fully functioning online publication.  A online blog thats helping generate new leads for your business.  A ready to launch print publication.
  10. 10. +  Build the blogsite.Build it!  Launch your dream.  Create content.  Run with it.
  11. 11. +  Scott Winterroth, Front & Social, LLC  312-884-9673 (Chicago)Thank you.  scott@frontandsocial.comI’m located right in in Chicago! Stop  More at http://blogplan.bizby before you leave the conference!

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