Integrated Marketing Communication (IMC) Presentation on Movie

1. IMC
Thanking you for SMOKING
Dhara Suchak
Bharat Sharma
Ayush Daniel
Manmindar Singh
Swapneel Aphale

2. Directed by: Jason Reitman
Produced by: David O Sacks
Edward R Pressman
Screenplay: Jason Reitman
Starring: Aron Eckhart
Maria Bello
Release date: September 9, 2005
Running time: 92 minutes
Country: United Stated
Budget: $10 million
Box office: $39,323,027
Raiting: 7.7 out of 10
Rotten Tomatoes: 86%

3. Movie clip
Copyrights : Swapneel Sunil Aphale

4. Synopsis
Satirical comedy follows the machinations of Big
Tobacco's chief spokesman, Nick Naylor, who spins
on behalf of cigarettes while trying to remain a role
model for his twelve-year-old son
Copyrights : Swapneel Sunil Aphale

5. What is motivation?
Motivation is
a psychologicalfeature
that arouses an organism to act
towards a desired goal and
elicits, controls, and sustains
certain goal-directed
behaviours.
Copyrights : Swapneel Sunil Aphale

6. What is perception ?
and
interpretation
of sensory
information in
order to represent and
understandthe
environment.
Copyrights : Swapneel Sunil Aphale
Perception is the
organization, identificatio
n

7. i. Psychological
Influences
ii. Personal Influences
iii. Social Influences
iv. Cultural Influences
Consumer Behavior
Why do
consumers
purchase
and consume
products?
Copyrights : Swapneel Sunil Aphale

8. Because
No longer can we take
the customer/ consumer
for granted
All managers must
become acute analysts of
consumer motivation
& behaviors
Whydo we
need to study
Consumer
Behaviors ?
Copyrights : Swapneel Sunil Aphale

9. • Brand Equity:
– The marketplace value of a brand
– The extra money you are wiling to pay for particular brand
• Service Recovery:
– Thoughtout planed process for returning unsatisfied
customers to a state of satisfaction with the firm after a
service or product has failed to live up to expectations
Consumer Behavior and the Design of
Marketing Strategy
Copyrights : Swapneel Sunil Aphale

10. 1. Product
2. Brand
3. Shopping area
4. Store type
5. Other source
(catalogs, PC, &
TV shopping)
SixGeneric
Consumer
Behavior
Choices
Copyrights : Swapneel Sunil Aphale

11. Conclusion
Copyrights : Swapneel Sunil Aphale
“ You can sell
almost everything
you just have to pull
right trigger ”

12. conclusion
Copyrights : Swapneel Sunil Aphale