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Museums & the Web 2014 - "Svegliamuseo: a project to 'wake up' Italian museums online"

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Museums and the Web is an international conference that hosts innovative examples of research and application of digital to the cultural, natural and scientific heritage.

#svegliamuseo has been invited to the Social Media Clinic, chaired by Neal Stimler (Metropolitan Museum of Art) and including Sarah Bailey Hogarty (Fine Arts Museums in San Francisco), Matt Heenan (Eriksen Translations) and Dana Allen-Greil (National Gallery of Art, Washington DC).
We presented our project and reflected on how museums around the world are “waking up” to new audiences and conversations.

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Museums & the Web 2014 - "Svegliamuseo: a project to 'wake up' Italian museums online"

  1. 1. A project to "wake up" Italian museums online MW2014: Museums and the Web 2014 @svegliamuseo @thePorden francescadegottardo@gmail.com #!☺
  2. 2. 2 Efficient project = skilfull team + noble mission
  3. 3. 3 Has an idea Loves museums Loves social media Loves good stories Loves mobile
  4. 4. Why? 301,340 km²  # 4,588 museums  Very few of them have understood the power of online communication 4
  5. 5. 5 There are even some outstanding absentees
  6. 6. 6 Really noticeably absentees
  7. 7. 7
  8. 8. 8 That’s why we came up with a plan
  9. 9. 9 1. Ask museums abroad for advice, matching them with volunteering Italian institutions
  10. 10. 10 • Mart – Museum of Modern Art of Rovereto# • Muse – Science Museum of Trento# • Leonardo da Vinci – Science Museum of Milan# • Triennale – Design Museum of Milan# • Museo di Storia Naturale – Science Museum of Florence 2. Interview ‘best online’ museums in Italy
  11. 11. 11 We created a Facebook group where museums can # • get informed# • ask# • talk# • discuss# # And that is made of:# • communication professionals# • museums professionals# • people keen on museums 3. Build a community
  12. 12. 12 We opened a Twitter account from where we # • broadcast news# • connect museums # • highlight initiatives 4. Spread the voice
  13. 13. 1313 What happened?
  14. 14. 14 New museum accounts are springing up like mushrooms
  15. 15. 15 Italian museums can now use their hashtags September 2013# = 15 Italian museums February 2014# = 34 Italian museums March 2014# = 104 Italian museums
  16. 16. 15 And they totally rocked it!
  17. 17. 15 And they totally rocked it!
  18. 18. 16 Even art began to tweet!
  19. 19. 17 People working in museums are “waking up” and making #svegliamuseo their hashtag
  20. 20. 19 We’re helping a lot of small and mid-size museums to reach the early adopters
  21. 21. 20 Where are we headed?
  22. 22. 21 We’ve been growing bigger, and our mission with us #svegliamuseo wants to be a convener for exchanges and conversations about digital communication in the cultural sector. # # We aim to increase awareness on resources available and encourage  collaboration across museum communities to collaboratively create guidelines for the development of sustainable and integrated digital strategies.
  23. 23. 22 We will try to make Italian museums of all sizes understand the importance of a well-planned strategy
  24. 24. 23 Sure enough, we will keep doing our best to help our museums! # # # ##
  25. 25. 24 Thank you!

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