If consumers are becoming ever more aware of and interested in global environmental and social challenges, why is their behavior largely not reflective of this? How is it that those who buy the most stuff feel the least 'consumer guilt,' while still expressing the highest levels of awareness? Recent studies have found these and other perplexing contradictions between consumer beliefs, on the one hand, and purchasing behaviors on the other. To help us understand the consumer psyche on a deeper level, through hard facts and a healthy dose of empathy, we are joined by a stellar research panel of domain experts.

1. Research Panel: Untangling the Consumer
Attitude/Behavior Gap
¡ Raphael Bemporad, Founding Partner & Chief
Strategy Officer, BBMG
Sustainable Brands
London Conference

3. WHAT IS THE ROLE OF THE
CONSUMER IN A
SUSTAINABLE ECONOMY?

4. REGENERATION
CONSUMER STUDY
UK
Germany
USA
China
India
Brazil

5. ENVIRONMENTALISM

6. 66 %
say “as a society, we need
to consume a lot less to
improve the environment
for future generations.”

7. 66 %
say “as a society, we need
to consume a lot less to
improve the environment
for future generations.”
%
76
57 %
Emerging Developed
Markets Markets

8. 65 %
say “I have a responsibility
to purchase products that
are good for the
environment and society.”

9. 65 %
say “I have a responsibility
to purchase products that
are good for the
environment and society.”
%
82
49 %
Emerging Developed
Markets Markets

10. MATERIALISM

11. 63 %
say “shopping for new
things makes me happy.”
%

12. 63 %
say “shopping for new
things makes me happy.”
77 %
48 %
Emerging Developed
Markets Markets

13. 56 %
say “I care a lot about
how I look, my style.”

14. 56 %
say “I care a lot about
how I look, my style.”
68 %
45 %
Emerging Developed
Markets Markets

15. REGENERATION
CONSUMER
SEGMENTATION

16. MEET THE
ASPIRATIONALS

17. CONSUMER SEGMENTATION

18. THE OPPORTUNITY

19. THE OPPORTUNITY
ENVIRONMENTALISM

20. THE OPPORTUNITY
ENVIRONMENTALISM
MATERIALISM

21. THE OPPORTUNITY
ENVIRONMENTALISM
MATERIALISM
THE POWER OF ‘AND’

22. RegenerationRoadmap.com