SlideShare a Scribd company logo
1 of 15
Merging the Sustainability and
Brand Agendas Cover to Cover:
“A Look inside an Iconic Brand”
June 2014
Sustainable Brands San Diego
Classified - Unclassified
Classified - Unclassified
COLETIVO
Classified - Unclassified
Classified - Unclassified
PURE JOY
7
Classified - Unclassified
INNOCENT
Classified - Unclassified
COPA COCA-COLA
Classified - Unclassified
EKOCENTER
Merging the Sustainability and
Brand Agendas Cover to Cover:
“A Look inside an Iconic Brand”
June 2014
Sustainable Brands San Diego
Classified - Unclassified
Merging the Sustainability and Brand Agendas Cover to Cover: A Look Inside an Iconic Brand

More Related Content

Viewers also liked

Viewers also liked (18)

Iconic brand - Nike
Iconic brand - NikeIconic brand - Nike
Iconic brand - Nike
 
Brandifesto: 10 Steps to Building an Iconic Brand
Brandifesto: 10 Steps to Building an Iconic BrandBrandifesto: 10 Steps to Building an Iconic Brand
Brandifesto: 10 Steps to Building an Iconic Brand
 
How to be an iconic brand in a social era
How to be an iconic brand in a social eraHow to be an iconic brand in a social era
How to be an iconic brand in a social era
 
Psfk trends 2015
Psfk trends 2015Psfk trends 2015
Psfk trends 2015
 
The Power of Storytelling: Marketing Your Brand's Purpose
The Power of Storytelling: Marketing Your Brand's PurposeThe Power of Storytelling: Marketing Your Brand's Purpose
The Power of Storytelling: Marketing Your Brand's Purpose
 
Iconic Brand Model
Iconic Brand ModelIconic Brand Model
Iconic Brand Model
 
Building A Lifestyle Brand Across Platforms, Digiday Video Anywhere Summit, N...
Building A Lifestyle Brand Across Platforms, Digiday Video Anywhere Summit, N...Building A Lifestyle Brand Across Platforms, Digiday Video Anywhere Summit, N...
Building A Lifestyle Brand Across Platforms, Digiday Video Anywhere Summit, N...
 
Bbdo big idea_today
Bbdo big idea_todayBbdo big idea_today
Bbdo big idea_today
 
Beats by Dre: Building a Social Brand case study from We Are Social
Beats by Dre: Building a Social Brand case study from We Are Social Beats by Dre: Building a Social Brand case study from We Are Social
Beats by Dre: Building a Social Brand case study from We Are Social
 
SHARE - PHILIPS brand guideline
SHARE - PHILIPS brand guidelineSHARE - PHILIPS brand guideline
SHARE - PHILIPS brand guideline
 
Gucci
GucciGucci
Gucci
 
Auctionata boards a0
Auctionata boards a0Auctionata boards a0
Auctionata boards a0
 
Iconic Brands & The Case of Barbie
Iconic Brands & The Case of BarbieIconic Brands & The Case of Barbie
Iconic Brands & The Case of Barbie
 
K23 Media for Conscious Companies
K23 Media for Conscious CompaniesK23 Media for Conscious Companies
K23 Media for Conscious Companies
 
Comparative costumer profile (Hermès & Gucci)
Comparative costumer profile (Hermès & Gucci) Comparative costumer profile (Hermès & Gucci)
Comparative costumer profile (Hermès & Gucci)
 
Auctionata brand design_new
Auctionata brand design_newAuctionata brand design_new
Auctionata brand design_new
 
DPSE Cecil Dehesdin 2.21.17
DPSE Cecil Dehesdin 2.21.17DPSE Cecil Dehesdin 2.21.17
DPSE Cecil Dehesdin 2.21.17
 
Design Samples - Terry Tucker
Design Samples - Terry TuckerDesign Samples - Terry Tucker
Design Samples - Terry Tucker
 

More from Sustainable Brands

More from Sustainable Brands (20)

How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...
 
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
The Crucial Role of Structuring and Executing Innovative Partnerships in Brin...
 
Building Harmony: How to Champion Sustainability from Grain to Biscuit
Building Harmony: How to Champion Sustainability from Grain to BiscuitBuilding Harmony: How to Champion Sustainability from Grain to Biscuit
Building Harmony: How to Champion Sustainability from Grain to Biscuit
 
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
Tackling Systemic Problems and Shifting Entire Product Categories through Mul...
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
 
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...
 
New Tactics in Contextual Promotion of Healthy Lifestyles
New Tactics in Contextual Promotion of Healthy LifestylesNew Tactics in Contextual Promotion of Healthy Lifestyles
New Tactics in Contextual Promotion of Healthy Lifestyles
 
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
Green Giants: What Underlies the Success of the World’s First Billion-Dollar ...
 
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
Enabling Responsible Consumption Globally: Local Partnerships Driving a Respo...
 
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...
 
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
Surviving a Seismic Shift in Employee Attitudes: How HR, Sustainability and C...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Fut...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...
 
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
Building Brand Value through Upcycling: How Creativity, Marketing and Social ...
 

Recently uploaded

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Recently uploaded (20)

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 

Merging the Sustainability and Brand Agendas Cover to Cover: A Look Inside an Iconic Brand