How to recapture packaging before the trash bin, and what that implies for the future of retail

1. Eduardo da Rocha e Souza GPA
How to Recapture Packaging Before the
Trash Bin, and What that Implies for the
Future of Retail

2. 2015, June 3rd

3. Use of natural
resources
Global
consumption trends
Contact
with peopleWhy?

4. Risk management &
operational
efficiency
Educational
Communication
Shared value
creation
How?

5. • 66 YEARS IN BRAZIL
• MORE THAN 2100 STORES
• IN 21 STATES + FD
• AROUND 160 THOUSAND
EMPLOYEES
2014 GROSS
REVENUE ~
R$ 72 BI
WITH ~
13%GROWTH
Hypermarkets, Supermarkets, Convenience stores, Delivery, Drugstores, Gas stations, Cash &
Carry, Eletronics & Furniture Retail, E-Commerce B2C and B2B, Commercial Galleries

7. Texto 2

9. 40 SKUs
265
180
61
1 -> 5

10. +100 thousand tons of
recyclable waste
collected
+6.4 thousand tons of paper
converted (21% of the portfolio,
+7.4 million packages sold)
+1000 people worked
in those 5
cooperatives in 2014

12. Small and
local suppliers
Tangible to
our employees
Private Labels growth
potential (>12% share)

14. > Paper / 1+
local supplier
Next
steps:
Merchandising
material using
Vitaprint plastic
part
Entrance on
plastic packages’
portfolio

15. eduardo.souza3@multivarejogpa.com.br
novodenovo.gpabr.com