What is Marketing Channel System and Value Network

1. ‘
PRESENTATION BY
Susmitha Red

2. Ever wondered what Bridges
The Gap In Transfer Of The Product
In Between
The PRODUCER And
ENDCONSUMER?!

3. The Intermediaries constitute a
Marketing Channel .
The Channel Members Are Called
INTERMEDIARIES
I Quite Literally Used
A Tunnel!!! :p

4. P
R
O
D
U
C
T
P
A
T
H
2
SET OF PATHWAYS S
 MERCHANTS : Comprising
of WHOLESALERS And
RETAILERS .
AGENTS : Brokers ,
Sales
agents.
 FACILITATORS : Advertising
Agencies , Transportation
Companies .

5. Consumer and Business Marketing Channels For Wholesalers
And Retailers
MERCHANTS
Whole salers And Retailers Buy , take title to
and resell the merchandise

6. AGENTS
Do not Take
The Title Of
The Goods
But May
Negotiate
On Producer’s
Behalf .
#Service That Exceed
Expectation

8. Yeah!!!!!
The Guess goes Correct!!!
FACILITATORS !!!
Who Neither Take Title to Goods
Nor Negotiate Purchases Or
Sales .

9. IMPORTANCE OF MARKETING CHANNELS
HOW ELSE
WOULD THE
WORLD KNOW
OF YOUR
PRODUCT IF YOU
DON’T PUBLICISE
OR MARKET THEM?!

10. PUSH AND PULL MARKETING STRATEGY

11. VALUE NETWORKS AND DEMAND CHAIN PLANNING

12. Ahhh!!!..... That Was A Quite Complicated Style
Of Explaining , Nevertheless
Demand chain management (DCM) is the management of relationships
between suppliers and customers to deliver the best value to the customer
at the least cost to the demand chain as a whole. Demand chain
management is similar to supply chain management but with special regard
to the customers
Is Quite Easy comprehending

13. Demand
planning is a multi-
step operational
supply chain
management Proces
s
Effective demand planning can guide
users to improve the accuracy of
revenue forecasts, align inventory
levels with peaks and troughs in
demand, and enhance profitability for
a given channel or product.

14. VALUE NETWORKS
A System of
Alliances And
Partnerships That
A Firm Creates
To
SOURCE
AUGMENT
And
DELIVER
Its
Offerings

15. Supply Chain Management
Manage Cash Flow
Human Resources
Purchasing

16. VALUED RELATIONSHIPS
70 % OF ANY Revenue
Product Generates Is
Kept By The Developers
Oracle Relies On 5.2
Million Developers