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The influence of promotional products on retail industry submission
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The influence of promotional products on retail industry
Promotional products in retail industry are of two types. One that is already established in the
market and that has survived long mass appeal and the other one is the items that are in the
market for a very brief amount of time or to be more precise in fad. Companies time to time take
advantage of these different products according to their marketing objective and in this article we
will to gauge each of these.
To start with we first take the case of promotional items that are in the fad and companies prefer
to promote their brand for a viral urgency of their marketing through these promo items in fad. Silly
Bandz was such an item that companies started promoting their name through it. Silly Bandz are
some bracelets produced in many shapes such as crabs and princesses. Children love to wear them
and even exchange with their friends. Companies took this opportunity to market their brand just by
printing their name on it. This way they are not only promoting their brand but this way they will
also have the appreciation of the parents’ that the company is also aware of their children’s
preferences. This is a way of making your image updated in the market which will help your brand
to grow. Not only silly bandz but there are a lot of products that are equally potential and trendy
and are also in the fad can be used for promoting brands.
Number of retail items can be considered excellent promotional business gifts that include other
imprinted promotional items. T shirts and other wearable items form a great deal of demandable
retails items that can be used for promoting your company and its services/products. It has been