Social Media and HR- A Guest Lecture by Surya Prakash Mohapatra at Indian Institute of Management

1. Social Media and HR
A Guest Lecture by Surya Prakash Mohapatra at Indian Institute of Management

2. Source: KPMG

3. Social Media Opportunities for HR
1 Hiring
2 Collaboration and Communication
3. Talent Management
4. Branding

4. Social Media Usage by Industry Type
Hiring, C&C, Talent Management, Branding Source: WIPRO

5. Social Media Usage by Respondent Type
Source: WIPRO

6. Social Media Usage for Hiring
Source: WIPRO

7. Social Media Opportunities for HR
1 Hiring
2 Collaboration and Communication
3. Talent Management
4. Branding

8. Source:KPMG

9. Social Media Opportunities for HR
1 Hiring
2 Collaboration and Communication
3. Talent Management
4. Branding

10. Contrary to popular belief,
if controlled appropriately,
social media has shown to
increase productivity and
employee engagement, and
foster innovation through
collaboration.

12. Social Media Opportunities for HR
1 Hiring
2 Collaboration and Communication
3. Talent Management
4. Branding

13. Potential Risks Associated
with Social Media

14. Internal Risks
• Employees inadvertently or deliberately leak privileged information
that belongs to the organization
• The creation of public, and therefore “discoverable,” public record
related to internal employment issues
• Ownership issues regarding public forums/networks where
employees might engage with customers to discuss business issues
• Introduction of sensitive personal information into the workplace
(politics, religion, sexual orientation, lifestyle issues)

15. Internal Risks
• Employees inadvertently or deliberately leak privileged information
that belongs to the organization
• The creation of public, and therefore “discoverable,” public record
related to internal employment issues
• Ownership issues regarding public forums/networks where
employees might engage with customers to discuss business issues
• Introduction of sensitive personal information into the workplace
(politics, religion, sexual orientation, lifestyle issues)

16. External Risks
• The potential for viral growth of negative sentiment either in
response to organization communications or simply a market
discussion on products or services
• Inappropriate or inaccurate commentary on organization financial
performance
• Misrepresentation of organization’s position on public issues
• Damage to company’s reputation or desired brand image
• Data privacy breach related to lost personal identifiable information
(PII)

17. YOUR SOCIAL MEDIA JOURNEY
HAS ALREADY BEGUN…
Are you Ready??

18. A good hockey player plays
where the ball is. A great
hockey player plays where the
ball is going to be.
- Wayne Gretzky

19. Thank YOU for Your Attention
suryapm69@gmail.com