There are a number of things to consider before taking your survey to the social sphere. Here we offer 10 tips for getting the most out of your research on social media, including advice on how to find your ideal respondent.

1. 10 SOCIAL MEDIA SURVEYTIPS
Wednesday, April 23, 14

2. DEFINE CLEAR GOALS
Before taking your survey to any social
media platform, it is crucial that you
clearly define your goals.
This includes what you want to learn from
your survey, defining who your ideal
respondent is, and figuring out where to
find them.
10 Social Media Survey Tips
Wednesday, April 23, 14

3. FINDYOUR AUDIENCE
Once you have tangible goals defined, it is
easier to decide on the best platform to
find your audience.
Ask yourself:
Is your ideal respondent big on LinkedIn?
A Google+ user? Not that into Facebook?
Do you need to buy sample to reach these
people?
10 Social Media Survey Tips
Wednesday, April 23, 14

4. TRACK SOURCES
Use a custom tracking URL to
track sources and analyze what
platforms worked better than
others.
10 Social Media Survey Tips
Wednesday, April 23, 14

5. KEEP IT SHORT & SWEET
Remember, if you want your survey to be
shareable and go viral on social media you
have to keep it short and sweet!
We like the 10-7-140 rule:
No more than 10 questions
No more than 7 answer options
No more than 140 characters per
question
10-7-
140
10 Social Media Survey Tips
Wednesday, April 23, 14

6. SET UP SOCIAL ADS
Social ads exist for a reason; use them. Set up a promoted Tweet or boost a
Facebook post to get your survey into the hands of the right people.
10 Social Media Survey Tips
Wednesday, April 23, 14

7. ENCOURAGE SHARING
Make a visually aesthetic
ThankYou page that will
encourage participants to
share the survey with their
friends.
10 Social Media Survey Tips
Wednesday, April 23, 14

8. SHARE RESULTS QUICKLY
Share the final results in real-time
while you still have their
attention.
10 Social Media Survey Tips
Wednesday, April 23, 14

9. DONATIONS FOR A CAUSE
Incentivize users even further by pledging
to donate a small amount to a charity of
their choice for each survey complete. It’s
a win win.
10 Social Media Survey Tips
Wednesday, April 23, 14

10. OFFER INCENTIVES
Offer other incentives such as points, gift
cards, and raffles to get people excited
about completing the survey.
10 Social Media Survey Tips
Wednesday, April 23, 14

11. TRY MAKING A QUIZ
Try making your survey into a quiz-style
questionnaire! It’s a fun way to captivate your
audience and makes them want to take the survey
to reveal their results.
10 Social Media Survey Tips
Wednesday, April 23, 14

12. CONTACT US
Phone: 1(800) 326-5570
E-mail: sales-team@surveyanalytics.com
Online: www.surveyanalytics.com
Twitter: @SurveyAnalytics
10 Social Media Survey Tips
Wednesday, April 23, 14