My Marketing plan ppt for android app

4. 1.Provide the credibility and
convenience it provides to the
customers
2. Generate the nationwide awareness
of hassle-free travelling
3.Create higher level of bus comuters
and venture into state-wise bus
bookings for higher ocassions
4. Enhance mobility of vehicle resources
and utilizing its potent nature

7. 1.To penetrate the market RaySense needs to expand its network of bus operators
2.Attract new operators by showcasing them the advantages they will avail.
3.Market share is around 4% for travellers which is growing at 25% annually.
4.Scope of Bus Travel is increasing and so is its business
5.Considerable Increase in Internet Penetration and Mobile Users

9. RAYSENSE

11. 1.Focuing on Core Business
2.Vertical Integration
3.Increase in service portfolio
4.Going global
5.Timely and safe commute
6.Fixed market strengths

13. INCREASE CUSTOMER RETENTION BY INCREASING
CUSTOMER RETENTION
1.Travellers will be relieved from the extreme weather of India and will increase its
visibility among global customers
2.Have to launch loyalty programs such as coupons exaggerations , free pass etc to
retain the loyalty of customers
3.Association of large number of customers through internet handling an social
media

14. 1.MakeMyTrip.com
2.RedBus.in
3.TicketCounters.com
4.AbhiBus
5.Via.com

15. SWOT ANALYSIS

17. OPTION 1

18. OPTION 2