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Importance	of	Alcohol	to	the	Indian	Government
BUILDING UNICORNS
Startup Minds
ABOUT	US
StartupMinds	is	a	dynamic	consulting	firm	which	provides	
advisory	services	to	promising	and	established	business	throughout	
their	journey.
We	are	well	versed	in	strategies	that	work	for	predictive	business	
scenarios	and	have	led	through	it	with	persistence,	so	we	are	here	
to	assist	you	in	the	competitive	global	landscape.
Our	strong	work	ethos,	young	leadership,	hungry	geeks	and	respect	
for	the	entrepreneurs	allows	us	to	understand	core	business	values	
&	varying	corporate	needs,	which	in	turn	helps	to	build	a	long	term	
partnership	in	the	client’s	growth	journey.
2
The	Liquor	market	is	extremely	important	to	the	state	
governments	as	it	contributes	around	10-20%	of	state’s	
own	tax	revenue	in	majority	of	the	states,	Excise	Duty	on	
Alcohol	being	the	third	largest	contributor.		As	it	is	an	easy	
source	of	revenue,	State	governments	are	becoming	more	
and	more	dependent	on	it	to	cover	portion	of	expenses.
Revenue	in	the	Indian	alcoholic	drinks	market	amounts	to	
USD	52,575Mn	in	2020.	The	market	is	expected	to	grow	
annually	by	6.8%	(CAGR	2020-2023).	In	relation	to	total	
population	figures,	per	person	revenues	of	US$38.10	are	
generated	in	2020.
There	was	a	sharp	downfall	in	the	Alcohol	industry	with	
revenue	loss	of	INR	3000	Crore due	to	COVID-19	lockdown.	
There	was	sale	of	INR	100	Crore	worth	alcohols	in	9	
hours	of	reopening,	as	stated	by	state	excise	department.	
This	is	a	situation	of	panic	buying	with	long	queues	visible	in	
front	of	shops.
INTRODUCTION
3
SOURCES	OF	REVENUE
Sales	Tax
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
US
China
Japan
Brazil
UK
Germ
any
India
Top	revenue	generators	in	the	
world	(INR	crores)	
0
5000
10000
15000
20000
25000
30000
35000
Tam
ilNadu
Haryana
M
aharastra
Karnataka
Uttar…
Andhra…
Telangana
Revenue	generated	by	top	liquor	
selling	states	(INR	crores)
4
14%	- 27%	
Liquor	sales	tax
Excise	duty
Liquor	excise	duty
75%	- 300%
Duty	rate	across	states
21%
14%
13%
11%
10%
9%
9%
6%
4% 3%
Revenue	share	among	states
Tamil	Nadu
Haryana
Maharastra
Karnataka
UP
Andhra	Pradesh
Telangana
MP
Rajasthan
Punjab
Rs.	1.75	Lakh	CR*Rs.	1.7	Lakh	CR*
*	Indicates	2019-20	country	estimate
Sales	tax	across	states
Note:	18%	GST	is	charged	by	the	government	to	compensate	for	the	raw	material	input	cost
Contribution	to	the	GDP
Year
Revenue	(lakh
CR	INR)
Share	in	GDP
2017 1.99 1	%
2018 2.17 1.06	%
2019 2.48 1.18	%
5.2
10.4
15.79
21.37
0
5
10
15
20
25
2017 2018 2019 2020
Alcohol	consumption	growth	(%)	in	India	
Base	Year:	2016
9.8
7.2
8 7.8
11.4
13.4
5.7
0
2
4
6
8
10
12
14
16
US China Japan Brazil UK Germany India
Alcohol	consumption	per	person	(in	liters)	
70
75
20 17 15 15
0
10
20
30
40
50
60
70
80
Delhi Andhra
Pradesh
Haryana Karnataka Rajasthan Tamil Nadu
Hike	(%)	in	alcohol	prices	due	to	COVID	–
19	in	India
-645
-2000
-6000
-2000 -1900
-4050
-7000
-6000
-5000
-4000
-3000
-2000
-1000
0
Delhi Maharastra Haryana
West
Bengal Rajasthan Tamil Nadu
Revenue	(CR	INR)	due	to	COVID	– 19	in	India
5
While	Alcohol	is	the	major	source	of	revenue	to	state	governments,	it	is	not	
contributing	enough	to	cover	charges	borne	by	government	to	avail	benefits.		
According	to	a	study	conducted	by	NIMHANS,	Karnataka- for	every	INR		1	revenue	
from	sale	of	Alcohol,	government	is	losing	more	than	INR	2	in	providing	
healthcare	benefits	and	lost	productivity.	Roughly	one-fifth	of	most	State	
government	budgets	are	funded	by	booze,	share	is	going	up	by	the	year.
With	the	prohibition	of	Alcohol	in	the	states	like	Gujarat	and	Bihar,	how	do	those	state	
governments	manage	their	Revenue?	
CONCLUSION
6
THANK	YOU
7

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Sm Report - Why alcohol is important for governments