1. THINK LIKE

2. Novel >> Movie

3. “Visuals” replace
“countless words”

4. 1.Tell a Good Story
2.Create
the
Movie
Trailer with a Good
Sound Bite
3.Make Metaphors and
Analogies Memorable

5. 1.Tell a Good
Story

6. Steve Jobs
organized one of
his most famous
speeches, often
referred to as
the

7. Why pack your point in
a good story ?

9. One thing to keep in mind in such
stories
You should not always be
the hero in your own stories

10. Think theme
I. Identify the punch line.
II. Set up the story in an intriguing
way.
III.Keep the details relevant.
IV.Let us see the action.
V. Transition to your point.

11. 2.Create the Movie
Trailer with a Good
Sound Bite.

12. How do you create a solid
sound bite that everyone
will remember after they
sleep ?
I. Get personal.
II. Edit out the nonessential.
III.Shape what remains.

13. 3.Make
Metaphors and
Analogies
Memorable