It is a Social Media Campaign Strategy along with a few designs and copy for social, for Madhya Pradesh Tourism.
Prepared this for a Copy Test.
This contains extensive research and a lot of hard-work in terms of coming up with copy ideas as well as trying the best to transform them in to creative rendition using Adobe Photoshop.
2. The Brief!
- Social Media Campaign (Content Pillars, Influencers, Teaser to End Phase)
- Concentrate on Bhopal & Gwalior
- Cover Heritage, Food, Art
- TG–Indian & International Tourists
4. Bho p a l
- Campaign –Visit your #Pal
- Concept Note –Treating Bhopal as a friend - Bho–Pal.
“Visit your #pal” will mean “visit your friend”.
Why friend?! Because,
1.Bhopal has a very friendly culture when it comes to the co-existenceof
Hinduism and Islam!
2.Diwali & Eid are the major festivals of the city.
3. The people are united by their love for art, dance, music & painting.
4.Avegetarian would be as delighted as a non-vegetarian when it comes
to pleasing the taste-buds!
5.The regal history of this ‘City of Royals’ says that between 1819 &
1926, it was ruled by the generation of Begums, who gave the city its
waterworks, railways, a postal system, and a municipality constituted in
1907.
InfoSource -https://goo.gl/HPiyNY,https://goo.gl/q1X7jP, https://goo.gl/gxFHkF, https://goo.gl/UErvfQ
5. Campaign – visit your #pal
- Teaser –Influencers Tweeting “I’m
visiting my #pal this
week/weekend/any particular time
span!”
- Much like the Milind Soman “7 Hour
Marathon Campaign.”
- 6 Travel Influencers to Approach –
Amrita Das, Divyakshi Gupta,Swati
Saxena, Vinayak Grover, Kaushal
Karkhanis and Shubham Mansingka.
6. Campaign – visit your #pal
- Post Teaser –Revelation of who the #Palis!
- This can be a Video in which we stitch the
bites of our 6 Travel Influencers as theyreveal
that Bhopal is the #pal they’re visiting! And
why.
- Each Influencer highlights each attraction of
Bhopal namely, heritage –Sanchi Stupa,
Bhojpur Temple, Taj-ul-Masjid, Udayagiri
Caves; art –Zardozi; food –Bhopali Paan,
Kebabs; shopping.
- Eg:“Visiting my #pal –Bhopal, because I’m
craving Kebabs & the Bhopali Paan so much!”
“Going to see my #pal –Bhopal, for some
peace of mind at the SanchiStupa.”
7. Campaign – visit your #pal
- EndPhase –Influencers share videos & pictures of the various
attractions, tourist spots of Bhopal.
- Inthis phase, we can spread the creative renditions to the platforms
–Instagram, Facebook and YouTube.
- Each Influencer highlights each attraction of Bhopal namely,
heritage –Sanchi Stupa, Bhojpur Temple, Taj-ul-Masjid,Udayagiri
Caves; art –Zardozi; food –Bhopali Paan,Kebabs.
8. Gwalior
- Campaign –GoEarlier! To Gwalior…
- Concept Note –Ads actually have the potential to change the buying
behaviour! Hence,we urge our TGto take the Gwalior tour now, rather
than keeping it for a later time!
Wesay the same thing through different creative outputs of the various
attractions of Gwalior.
- Social Platforms –Facebook, Instagram, Twitter.
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12. Madhya Pradesh
- Campaign –#StraightFromTheHeart.
- Concept Note –Madhya Pradesh is the heart of India. Hence, we bring everything
from heritage to food, from culture to art, straight from the heart!
- Social Platforms –Facebook, Instagram, Twitter.
Even YouTube can be used for video representations of the creative outputs.
- Teaser –Travel Influencers go LIVEon FB& Instagram only for a few seconds
from a few hotspots of MP,like the Gwalior Fort, Sanchi Stupa, etc. with the
hashtag #StraightFromTheHeart.
- Campaign Posts on Social Platforms –Attached creative images below.
- Engagement –1. Asking people to participate by sharing images of their MPTour
with the hashtag #StraightFromTheHeart. Best pictures/selfies win!
2. Ask people to go LIVEon FB as and when they’re visiting the hotspots, with the
hashtag #StraightFromTheHeart.
