Simak Analisa Competitive Dynamic & Rivalry for VIVA. Materi dapat dijadikan sebagai acuan dalam membuat membuat strategi kompetisi yang tepat.

1. Competitive Dynamic & Rivalry
1
In 2011/2012
Haris Suhendra
1140003494
BINUS BUSINESS SCHOOL

2. Table of Contents
• Overview
• Analysis on external environment
• Analysis on target company’s internal environment
• Competitive strategic movements analysis
• Review of TV One’s past/current competitive strateg(ies)
• Conclusion & recommendation:
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3. Overview
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4. Objective
• To view the competition landscape in TV Media
industry, especially in TV news segment.
• Used as an evaluation TV One strategy movement to win the
competition.
• Creating a strategic competitive movements TV One via
internal strength, resources and capabilities.
• The use of attack strategic movement to win the competition.
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5. Scope of work
• To discuss about TV media industry in Indonesia and the competitive
landscape TV News segment.
• To discuss about TV One as a market leader in TV news Segment .
• To discuss about TV One’s Competitor.
• Period : 2011/2012.
• Methodology :
– In collecting the data : interviews, library, internet, media such as
magazines, newspapers, TV and various other sources such as journals and publications.
– PESTEL Analysis, Porter's Five Force Analysis, Strategic Group Analysis. Theory of Value
Chain (Porter). Strategies of key industry players, SWOT analysis. Attack strategic
movement approach.
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6. Journey Of TV One’s Life
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7. 7
VIVA
Group
TV One
Ownership

8. Analysis on external environment
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9. Macro-environment
The power to control the media, seems to have
become the power to also control policy and media
law, hence confirming the regulation is more
oriented towards group interests rather than public
interests.
Indonesia's
economic growth
is expected to
continue to grow
by 6-7% per year
in the 5 (five)
years.
social
networking/
social media has
opened the
space without
limits for people
to communicate.
There is gap in access
to conventional media
such as television, are
still hard to come by
people living in remote
and underdeveloped
areas.
Development of Media
Digitization has given new
challenges
One of the regulations
that have changed the
face of media in
Indonesia is the UU No.
32/2002 which brought
a wave of new
freedoms and
democratic spirit of
the media.

10. Porter's Five Forces in National Media TV Industry in
2011/2012
Threat of entry is LOW
the bargaining power of
supplier is LOW
The bargaining power
of buyer in the industry
is High
The threat of substitute
product in the industry
is medium
The intensity of
competition is high
This is partly due to the severity of the
barriers to entry that must be taken such as
capital requirements, economies of
scale, and government regulations
regarding the conduct of a network
television station broadcasting system which
will be implemented in the near future.
in-house production, one of
strategy to reduce the cost of
production.
The other advantage players
can design budget TV coverage
more planned and controlled.
online media, radio, digital
media
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This is because a lot of media agency
holding the funds accumulated large
amounts of ad spending. The
bargaining power of a
multinational media specialist
is very big because they have a
fund huge ad spending.
The growing national TV, local TV
and pay TV business has changed
the competitive landscape in the
Media TV industry in general.

11. Source : KPI 2007-2011
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Year Public TV Private TV Community TV Pay TV Total
2007 0 3 0 5 8
2008 0 29 0 2 31
2009 0 24 1 9 44
2010 0 28 0 12 40
2011 1 31 0 15 50
Competition
Number of Media TV in Indonesia
List of Group of Media in Indonesia

12. Key Players - Positioning
No. TV Players Market Share Main Content Group
1 RCTI 17% Sinetron, Commedy MNC Group
2 SCTV 16% Sinetron, Drama EMTEK Group
3 Trans TV 14% Variety Show, sinetron,
Commedy
CT Group
4 MNC TV 12% Religion Drama, Local Music MNC Group
5 Trans 7 10% Sport, reality show, News CT Group
6 Indosiar Visual
Mandiri
10% Sinetron, Drama, Reality Show EMTEK Group
7 Global TV 8% Nickeledeon, F-1 Racing, MTV MNC Group
8 ANTV 7% Lifestyle, family
entertainment, sport
Visi Media Asia
9 TV One 5% News, Sport Visi Media Asia
10 Metro TV 3% News, Sport, Documenter Media Group
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Market Share FTA (Free-to-Air in Indonesia : 2012.
Source : MPA analysis (2011)

13. Strategy Group Mapping
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Sharpness
From the Metro TV news Sharpness superior to TV
One. If the news was observed in Metro TV completely
objective in assessing the rumors circulating in the
community.
Programs
TV One time is superior because it has a spectacular
programs such as Indonesia Lawyers Club.
Update
Metro TV more often be the first to know the news and
immediately becomes breaking news. When the news
is really important and breaking news, they unmitigated
expense of another event for the most up to date news
constantly. Meanwhile, TV One, more often concerned
with events that already exist.
Reliable
TV one is still struggling from the Metro TV. The level
of public confidence in both the TV is still emphasis on
Metro TV.
News Anchor
Its very important we need to observe is News Anchor.
TV One still has much to learn how to set up the News
Anchor to be more professional in front of the camera.
Picture
Metro TV picture quality is better than on TV One.
TV
One
Metro
TV

14. Industry trends and developments.
• The Competition of Indonesia's media industry is very dynamic. Media continues to be an
integral part of human life, and therefore the development of the media industry has always
been important to the community.
• Over time, local TV began to take a share of a national TV audience, up from an average of
2.1% in 2005 to 3.2% of the total number of viewers in 2008 - but subsequently dropped to
2.5% in 2010.
• One thing that can be seen clearly is that the local television stations were difficult to
endure, and the number of local television stations and other media channels have
declined due to their inability to compete in the business media. Among the factors
contributing to this situation is the human resources and capital: most local stations did not
have factor of these factors to maintain its business, so in the end they were taken over by
groups larger media.
• 21% of the total duration of broadcast television to reach 23.760 hours or approximately
4.996 hours. This number is larger than most other programs, such as entertainment
(19%), movies (16%), information (14%) or serial (12%), mainly due to the contribution Metro
TV news programs and TV One (nearly 50% of the total broadcast news) (Nielsen,2010).
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15. Market Trend
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Local TV and National TV Market
Share in Indonesia (2005-2010)
Source : Nielsen (2011 b:2-3)
The number of households with
television (2011)
Source : Kominfo 2011

16. Analysis on TV One’s
internal environment
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17. Internal Capabilities
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Tangible asset Intangible asset
Financial 88% profit contribute to Viva Group Reputations & Recognition
Good Brand Positioning : TV One in a short time has become a
news station number 1 in Indonesia with news coverage
Physical 31 tvOne transmission
stations so as to reach 170 cities and
districts in Indonesia with 143 million
inhabitants.
Human Capital Composition of Human Resources Supported
by more than 2,690 professionals that
consist of 2,205 permanent employees and
485 outsourced employees. There are 2,121
male workers and 569 female workers. The
demographics of employees according to
education, age, and their position are shown
in the following diagrams.
“Bakrie Learning Center” dan “KampusOne”
Organizational TV One is owned by the Bakrie Group's
business venture, PT Visi Media Asia, which
also operates “ANTV" and vivanews.com
news portal.
Resources

18. TV One’s Coverage
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Source : Annual Report Viva Group (2011)
31 tvOne transmission
stations so as to reach 170 cities and districts in
Indonesia with 143 million inhabitants.

19. Capabilities
• TV One program dominated by news programs, current affairs, talk shows, documentaries and
sports.
• TV One utilizing mapping program to develop patterns and scheduling events that match the tastes
of viewers, by implementing strategies “Strip programming" where programs with similar genre
published during a certain period.
• Some excellent programs during 2011, which are: Spot News, World Boxing, News, Jakarta
Lawyers Club (JLC) (Now known as Indonesia Lawyers Club (ILC)), models, Stories From Across,
the Name of the People, evening news, “Apa Kabar Indonesia Malam”, Operation Target and
others.
• Purchase licenses from overseas : BBC Worldwide Limited, Associated Press Television News
Limited, Reuters and others.
• Will continue to cooperate with official sources Reuters international news content on the air for
24 (twenty four) hours per day.
• With the span of time of continuous broadcasting, the TV One continues to make broadcast
programming event patterns that present the information accurately and quickly.
• Procedures and mechanisms for planning, scheduling program event patterns based on the rating
and target revenue while maintaining the element of cost efficiency.
• TV One has increased the number of in-house production of 53% in 2008 to 86% at the end of the
year 2011.
• Addition to the production inhouse, for certain programs acquired through the acquisition of non-
news content and news from various production houses and distributors of leading through a
rigorous selection process.
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20. TV One’s Value Chain Analysis
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86 % In-house
production
Outsource
Broadcast TV
Cable Network
Broadcast TV
Station
Cable TV
Pay TV
Internet
TV
Laptop/ PC
Mobile Device
Website
Viewers/
Consumer
News programs, current affairs, talk
shows, documentaries and sports
selectively purchase licenses from overseas
for a credible news content and can attract
the attention of viewers, such as BBC
Worldwide Limited, Associated Press
Television News Limited, Reuters and others.
31 tvOne
transmission
stations so as to
reach 170 cities
and districts in
Indonesia
TV One Channel
www.tvone.co.id
143 million Viewer
(2011).
24 hours
Local Contributors (news bureau) :
Surabaya, Medan and Makassar
Foreign Contributor (news agencies) :
APTN, SNTV, Reuters , VOA, and others.
Outside broadcasting van ("OBvan").
3G facility tvOne Satellite News Gathering (SNG) that uses the Global
System for Mobile Communications (GSM) to direct the news
coverage (live). TV One renting satellite with 12MHz bandwidth in
satellite owned by Indosat.
Content Creation
Content
Packaging
Content
Distribution
User
Interface
End user

21. Competitive strategic movements
analysis: Strategies of key industry players
(2011/2012)
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22. SWOT Matrix analysis
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EF/IF
Strength
 Has exciting programs.
 Supported by SDM (reporters and
editors) are professional
 Use of Information Technology (IT) are
modern.
 Modern broadcasting production facilities
 Has a wider network television coverage.
 Supported by strong financial (Viva
Groups).
Weakness
• Product service similar to the first competitor
to dominate the market (Metro TV).
• News is presented almost as a competitor.
• The low quality of the news
Opportunities
Cultural watching TV in the
community are still high
Community needs to get news /
information is constantly
increasing with the speed that
information.
freedom of the press in covering
the news / information to the
public.
Strength – Opportunity
• Increasing market share.
• Increasing Brand Equity.
Weakness – Opportunity
Creating innovative event
programs.
Improving the quality of
reporting.
Threats
• Convergence and digitizing
media
• The growing number of local TV
area.
• Low interest of society to news
programs.
• Regulations are still in favor of
the media conglomerate.
Strength – Threats
 Pursuing a strategy of
digitization of media
 Giving discounts to
advertisers.
Weakness – Treats
 The involvement of the
community in presenting the
news

23. Strategic Movement : TV One’s frontal attack
(2011/2012)
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Rules of follow in a frontal
attack
TV One Metro TV
Only industry segment TV News Segment TV News Segment
Only one competitor Metro TV TV One
Act Upon only one
competitor weakness
Metro TV does not have a spectacular
program
The quality of TV One’s program not good
Be sure you have advantage
over the competitor
weakness
Having a spectacular program The Quality of Program Excellence
Achive surprise Market Share is greater than Metro
TV
As the pioneer of the first in TV news
segment
Speed (deploy resources ad
a fast pace)
With the "Berita Terkini" Program as
presents live coverage against
unforeseen events.
Being the first in Indonesia TV News serving
news quickly through the "headline news",
presented accurately and reliably.
Leave escape route to the
competitor
Cooperation Innovation
Is the segment worth it? Increase number of market share and
advertiser.
Increase number of market share and
advertiser.

24. Review of TV One’s past/current
competitive strateg(ies)
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25. Review of TV One’s past/current competitive strateg(ies)
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Innovation Partnership
Leadership &
Culture
Quality &
Coverage
To improve
efficiency
People Profit
Focus on news
programs
Held 24 hours a
day
To differentiate
impressions, TV
One trying to
display a lighter
news.
Some excellent
& Unique
program
programs :
Produces a talk
show with a
studio lobby &
Indonesia's
Lawyer Club
Program.
Purchase
licenses from
overseas : BBC
Worldwide
Limited,
Associated
Press Television
News Limited,
Reuters and
others
Local
Contributors :
Surabaya,
Medan and
Makassar
Foreign
correspondence
(news agencies)
: APTN, SNTV,
Reuters , VOA,
and others.
Commitment to
the
implementation
of
Good Corporate
Governance
(GCG)
“tvOne Satu
Untuk Negeri”
commitment to
help and assist
fellow
indonesians
who fell victims
to natural
disasters
in various
regions of the
country
Building 37
transmitters
throughout
Indonesia,
Technology
Development :
broadcasting
equipment
outside
broadcasting
van ("OBvan") &
3G facility
tvOne Satellite
News Gathering
(SNG) that uses
the Global
System for
Mobile
Communication
s (GSM) to
direct the news
coverage (live).
Consolidating &
Synergy with
ANTV &
Vivanews.com
in VIVA Group.
TV has
increased the
number of in-
house
production of
53% in 2008 to
86% at the end
of the year
2011.
the acquisition
of non-news
content and
news from
various
production
houses and
distributors of
leading through
a rigorous
selection
process.
“Bakrie
Learning
Center” dan
“KampusOne”
Organized 13
training sessions
for employees
including Digital
Trends, TV
Audience Trends,
Rethinking
Efficiency and
Effectiveness in Ad
Placement,
a Seminar for
Leading Indonesian
Journalists,
International
Affairs Analysts and
others, reaching 33
participants, also
with resource
persons competent
in
their fields, among
others: AGB
Nielsen Media
Research
and CNN
Journalism
Fellowship.
Conducting the
process of
expanding
access to
broadcast and
production
process is
commercialized

26. Conclusion & Recommendations
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27. Conclusion & Recommendations
• Creating innovative event programs.
• Improving the quality of reporting.
• Pursuing a strategy of convergence and digitization of media.
• The involvement of the community in presenting the news.
• Refrain from imaging patterns and vehicle mounts for the
benefit of the group.
• Partiality the truth and the principles that are necessary and
should be maintained and continue as the primary basis evoke
the news as a commodity in the community television.
• Establish an independent human being through the preaching
mounts away from imaging devices, which tend to lie and
deceive the public on the truth.
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28. thx
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