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1. Client Logo
Jakarta
October, 2011
PT. TRAYA PRAWIRA
Haris, Mita, Endah
This document is confidential and is intended solely for the use and
information of BUSINESS COMMUNICATION & INTERPERSONAL SKILL Project
BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project

2. 1BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Table Of Contents
 Background
 Business Descriptions
 Market
 Strategy & Development
 Finance

3. 2BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Business Inspiration
Population
Economy
Technology
TransportationSocial &
Culture
Government
• Indonesia Economy
Outlook
• Income per capita and
inflation rate
• Number of Population
• Employment VS Unemployment
• Population by Age Group
and Sex
(Productive Age)
• Transportation
System Issue
• Lifestyle
• high level existence
• Transportation
• Vehicle
• Automation Technology
Regulation

4. 3BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Indonesia Economic Landscape
Macro Economy Indicator Data
Population 240 million
GDP growth (%) 6,5 %
GDP per capita (US $) 3600
Exchange rate per US$ 8500
Poverty Number 14,6%
Macro Economy Indicator Data
Net Capital Inflows (Million) 22.64
Increase Economic Growth 7 %
Indonesia’s Income Per capita
prediction 2030 (US$)
10,000
Economic Growth ASEAN 6,9%

5. 4BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Customer purchasing power becomes stronger as indicated by Income per
capita and inflation rate
Source : BPS 2006, 10% constant growth projectionYear
Income/
Capita (Rp.) 7,232,838
7,616,354
8,196,210
9,329,458
11,193,855
13,421,432
14,763,575
16,239,933
17,863,926
21,615,350
23,776,885
26,154,574
28,770,031
31,647,035
34,811,738
38,292,912
42,122,203
46,334,423
50,967,866
19,650,319
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
2001 2002 2003 2004 2005 2006* 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
0
2
4
6
8
10
12
14
16
18
Inflation
Rate (%)
Income per Capita vs.
Inflation Rate
I US Dollar = Rp. 9,300

6. 5BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Source : BPS 2006, constant growth projection
the huge number of population
Indicator 2004 2005 2006 2007 2008 2009 2010 2011
Population 216,381 219,204 222,192 225,080 228,007 230,971 233,973 237,015
Poverty Line (16.66%) 36,049 36,519 37,017 37,498 37,986 38,480 38,980 39,487
Unemployment (10.45%) 22,612 22,907 23,219 23,521 23,827 24,136 24,450 24,768
Potential Population 157,720 159,778 161,956 164,061 166,194 168,354 170,543 172,760
Indicator 2012 2013 2014 2015 2016 2017 2018 2019 2020
Population 240,096 243,217 246,379 249,582 252,827 256,113 259,443 262,816 266,232
Poverty Line (16.66%) 40,000 40,520 41,047 41,580 42,121 42,668 43,223 43,785 44,354
Unemployment (10.45%) 25,090 25,416 25,747 26,081 26,420 26,764 27,112 27,464 27,821
Potential Population 175,006 177,281 179,586 181,920 184,285 186,681 189,108 191,566 194,057

7. 6BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Population by Province
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
ACEH
SUMATERAUTARA
SUMATERABARAT
RIAU
JAMBI
SUMATERASELATAN
BENGKULU
LAMPUNG
KEPULAUANBANGKABELITUNG
KEPULAUANRIAU
DKIJAKARTA
JAWABARAT
JAWATENGAH
DIYOGYAKARTA
JAWATIMUR
BANTEN
BALI
NUSATENGGARABARAT
NUSATENGGARATIMUR
KALIMANTANBARAT
KALIMANTANTENGAH
KALIMANTANSELATAN
KALIMANTANTIMUR
SULAWESIUTARA
SULAWESITENGAH
SULAWESISELATAN
SULAWESITENGGARA
GORONTALO
SULAWESIBARAT
MALUKU
MALUKUUTARA
PAPUABARAT
PAPUA
Chart Title
Perempuan/Female
Laki-laki/Male

8. 7BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Population by Age Group and Sex of Indonesia 2010
Kelompok Umur / Age
Group
Laki-laki /
Male
Perempuan /
Female
Laki-laki+Perempuan
/ Male+Female
' 0 - 4 11 658 856 11 013 204 22 672 060
' 5 - 9 11 970 804 11 276 366 23 247 170
'10 - 14 11 659 310 11 018 180 22 677 490
'15 - 19 10 610 119 10 260 967 20 871 086
'20 - 24 9 881 969 9 996 448 19 878 417
'25 - 29 10 626 458 10 673 629 21 300 087
'30 - 34 9 945 211 9 876 989 19 822 200
'35 - 39 9 333 720 9 163 782 18 497 502
'40 - 44 8 319 453 8 199 015 16 518 468
'45 - 49 7 030 168 7 005 784 14 035 952
'50 - 54 5 863 756 5 693 103 11 556 859
'55 - 59 4 398 805 4 046 531 8 445 336
'60 - 64 2 926 073 3 130 238 6 056 311
'65 - 69 2 224 273 2 467 877 4 692 150
'70 - 74 1 530 938 1 924 247 3 455 185
' 75 + 1 605 817 2 227 546 3 833 363
'TT/Not Stated 45 183 36 507 81 690
Total 119 630 913 118 010 413 237 641 326

9. 8BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project

10. 9BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Potential Market
Growth of vehicles in Jakarta that the
average per year to reach
11%.

11. 10BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
idea  Tools that facilitate
people that have high
mobility in meeting the
personal needs of the
app. in private vehicles.
 The need for setting
equipment in a good
arrangement in the car.
 How to solve personal
problems appearance
meet in a private
vehicle

12. 11BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Company Description
Simplify Your Life

13. 12BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
PT Traya Prawira
establish and
First time Factory
operation started at
Cibitung
Grand
opening C-
Mobile Centre at
Fatmawati
Launch of C-
Mobile for
Ladies
January - 2007 March - 2007
The Journey of PT Traya Prawira
Dec - 2008
Awarded The
Most Innovative
Product 2008
from SWA
Grand
opening C-
Mobile Centre at
Kelapa Gading
Launch of C-
Mobile for Mens
June- 2009
Expand C-
Mobile Centre to
Surabaya
Dec - 2010 January - 2011 April - 2011
Expand C-
Mobile Centre to
MedanWon the 2010
Super Brand
Launch of C-
Mobile at Social
Media and C-
Mobile Smart
Phone
Application
April - 2010
Awarded ISO
9001
Certification
Jan- 2009
Jan - 2010
Launch of C-
Mobile
Community : C-
Mobilers
April - 2008
Launch of C-
Mobile On The
Go

14. 13BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Founders

15. 14BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Vision & Mission
Providing a
futuristic
products of high
quality with best
service for its
customers.
Generate income, build
image, develop the
professionalism of
business based on the
principles of GCG (Good
Corporate Governance),
health and safety
management (K3) as well
as environmental
preservation.
Benefit and
welfare of all
employees and
corporate
partners
Mission
Vision :
To become #1
company in futuristic tools kit
and manufacture industries
1

16. 15BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Product Description
convenience mobile tool
c for convenience
c for confidence
c for career

17. 16BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Variant Product
is specially design for career women.
The C-Mobile for Ladies will be
installed at the driver seat and it has
also a touch screen tool to access the
toolbox. Customer can fill the C-Mobile
for Ladies with any make up tools they
want, such as brush, lipstick, blush on,
brush etc. C-Mobile for Ladies is also
including with a hair dryer, so the
passenger can easily get their hair dry
during their way to their office.
5 variant colors : silver, black, red, blue
and pink
C-Mobile for Ladies
This variant is used for the back seat
passenger. Customer can put the C-
Mobile at the back seat by
themselves, without any modification
on their car. C-Mobile On The Go,
also have 5 variant color and
customer can fill any kind of makeup
they want. The C-Mobile On The Go,
also can include a hairdryer in it.
5 variant colors : silver, black, red,
blue, chrome, and pink
C-Mobile On The Go C-Mobile for Men
is specially design for career men.
The C-Mobile for Men will be
installed at the driver seat and it has
also a touch screen tool to access
the toolbox. Customer can fill the C-
Mobile for man with any make up
tools they want, such as shaver, hair
gel, comb etc.
5 variant colors : Black, Silver, Dark
Blue, Chocolate and Chrome

18. 17BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project

19. 18BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project

20. 19BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project

21. 20BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Combining the
tools in one
place making it
easier to
reach.
The tool is flexible, can
be put in any car and
any position.
Toolbox can be
issued
automatically
through a
device
Uniqueness

22. 21BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Unique Selling Point
fordable prices.
Can be purchased
through various
media.
Product toolbox can
be customized as
needed.
Modern
design, minimalism,
multifunctional.
The use of
automation
technology
Digital System.
Digital System
The addition of
accessories

23. 22BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Target
 25 to 45
 SES AB
 Male & Female
 Mid to High Income
 Educated
Demographics
 Passionate
 Appreciate Excellence
 Creative
Psychographics
 Highest Interest
 Spend most money
 Early Adopter
 Tech is everyday lives
Tech Attitude
 break time
 Seek knowledge
 Seek Community
 Work Ha
Lifestyle

24. 23BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Table Of Contents
 Background
 Business Descriptions
 Market
 Strategy & Development
 Finance

25. 24BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Education & AwarenessProduct Experience
Credibility/ ImageRelationship
Merchandising
Customer/ Business
Partners Gathering
Customer Sponsorship
Bulletin
Exhibition
Event
Sponsorship
Road show
Direct Sales & Promotion
CSR Program
Media Engagement
PR Event
Corporate Connection
Strategic Partnership
Internal Communication
Regular Ad
Regular Advertorial
Industry Canvassing
Integrated Sales & Branding
StrategySocial Media :
Facebook
Millis
E-mail blast
Developing affiliate relationships
with other service providers
Sales : Number of
Sales and Profit N
Revenue
Brand Equity : C-
Mobile Brand
SimplifyYourLife
SimplifyYourLife
% Sales :
Number of
Sales and
Profit N
Revenue
%
Brand
Equity
360” Communication Program used to reach target your market

26. 25BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Branding Strategy
Sales
Brand Equity
SimplifyYourLife
Increase #
of Sales
Increase
Brand
Equity
c-mobile app (c-mobile application for i phone
and black berry), this is a c mobile application on
i phone and blackberry

27. 26BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Direct and Sales Promo
Sales
Promotion
Creative Events
& Experiences
Direct &
Interactive
Marketing
Account &
Customer
Acquisition
Management
• Culture Campaign
• Expo
• Discount / Special Promo
• Voucher promo
• Open House
• Gathering
• Counselor
• Meet & Greet
•Telemarketing
New Account
Management
System
DIRECT &
SALES
PROMO

28. 27BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Communication Direction
c mobilers ( c mobile community), this community of c mobile's users.
they actively communicate in social media and a gathering at c mobile
center

29. 28BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Poster

30. 29BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Coverage C- Mobile Center
C-Mobile Center (C-Mobile Workshop), we have two
C-Mobile Center in jakarta at Fatmawati and Kelapa
Gading and one in Surabaya.

31. 30BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Clients
Car Workshop
• Mobil Buddy Mulia Motor
• Mobil "Bengkel Bersama"
• Mobil AI Motor
• Car Modification (Body Repair)
"Kencana Prima"
• SINAR ABADI SPORT RACING
• Tiwa Motor Sport (TMS)
• TOMOST modification
• UNIVERSAL PROTECSINDO
• RAJA MOTOR
Direct To Customer
• Ace Hardware.
• Carrefour
• Giant
• Lotté Mart

32. 31BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Financial Statement
Income Statement: 2011 2010 2009 2008 2007
Revenue 9,526 8,027 7,798 7,027 6,295
Expenses -7,522 -6,556 -6,393 -6,605 -6,394
Operating profi t/(loss) before special 2,004 1,471 1,405 423 -99
items
Impairment of non-current assets -20 24 270 86 -677
Restructuring expenses 116 -46 -350 -129 -136
Financial income and expenses -248 -35 -44 -51 -75
Profi t/(loss) before income tax 1,852 1,414 1,281 329 -987
Profi t/(loss), continuing activities 1,3521,028- 1,290 214 -1,284
Profi t/ (loss), discontinuing activities – -516
Net profi t/(loss) for the year 1,352 1,028 1,290 214 -1,800
Employees:
Average number of employees (full time) 5,388 4,199 4,908 5,302 5,603
The Traya Prawira ended 2011 with a highly satisfactory result. The result before tax - a surplus of Rp.
1,852 million - exceeded all expectations for the year, and the Traya Prawira’s net sales rose by 18.7%
from Rp, 8,027 million in 2007 to Rp. 9,526 million in 2011. All the Traya Prawira ‘s markets saw
significant sales increases in 2011 - despite the fact that, overall, the global market for traditional toys
saw a moderate decrease in 2011. Also in 2011, all the product lines accounted for most of the
increased sales. Moreover, the licensed product line C-Mobile On The Go achieved considerably
higher sales than expected at the beginning of the year.

33. 32BUSINESS COMMUNICATION & INTERNPERSONAL SKILL Project
Company Description
Simplify Your Life
Thanks…