Working and Networking with LinkedIn in Oxford - presentation for the Opportunities Group

1. University of Oxford – Newcomers’ Club
Opportunities Group
Working and Networking with LinkedIn in Oxford
Date: Wednesday 16 December 2020
Time: 9:30am – 10:30am
Presenter: Sue Ellson BBus MIML MAHRI CDAA ASA MPC WV SPN AH
Independent LinkedIn Specialist
Online: https://zoom.us/j/96503843106

2. Objectives
• Seven Best Settlement Strategies
• LinkedIn Hacks
• LinkedIn Questions
• Networking in person
• Networking on LinkedIn
• Goodie Bag
sueellson @ sueellson.com

3. 1982 Started work at Westpac in Adelaide
1987 Started digital literacy and training
1994 Moved to Melbourne from Adelaide
1994 Consulting – careers, business, marketing, training
2001 First website online NewcomersNetwork.com
2001 Member of the Australian Institute of Management
2003 Joined LinkedIn 19,600+ Connections, 20,900 Followers, 1,100+ views 90 days, 470+ search results 7 days
2005 Member of the Australian Human Resources Institute
2008 Independent LinkedIn Consultant and Member of Melbourne Press Club
2012 Started CamberwellNetwork.com
2014 Teaching at the Centre for Adult Education
2015 Associate Member of Career Development Association of Australia
2015 Member of Australian Society of Authors
2016 Teaching at General Assembly and RMIT Short Courses
2016 Wrote and published three books –
120 Ways to Achieve Your Purpose With LinkedIn
120 Ways To Attract The Right Career Or Business
120 Ways to Market Your Business Hyper Locally
2017 Teaching at Monash Training and Professional Development
2018 Quora.com – Top Writer 2018
2018 Member of Career Development Association of Australia (CDAA) and Writers Victoria
2018 & 2019 Top 10 LinkedIn Expert in the Asia Pacific Region
2019 Teaching, Consulting, Writing and Independent Publishing
Gigsters – Any Age or Ability Employees, Experts and Entrepreneurs
(Finalist Australian Career Book Awards)
2020 AHRI Hall of Fame, Published LinkedIn for me and my career or business
2021 Poems for lovers to read to each other and Poems for me to truly be
sueellson @ sueellson.com
Sue Ellson MIML MAHRI CDAA ASA MPC WV SPN AH

4. 1991 – 1992 Committee Member, Westbourne Park Netball Club
1991 – 1992 Fundraising Committee and Assistant Treasurer South Australian United Church Netball Association
1991 – 1993 Photographer Mitchell Park Football Club and Morphettville Park Football Club
1992 – 1993 Inaugural Secretary/Treasurer & Westpac Representative Australian Institute of Bankers South Australian Young Banker's Committee
1998 – 1998 Fundraising Committee Member, Templestowe Heights Pre School
1999 – 1999 Committee Member University of South Australia, Administrative Management Student and Staff Course
2001 – 2002 Committee Member, Cultural Tourism Industry Group
2001 – 2002 Promotions Executive and Deputy Chair, International Business Group Australian Institute of Management
2001 – 2002 Promotions Officer and President Templestowe Valley Pre School
2003 – 2007 Committee Member Victorian Community Committee for Harmony
2003 – 2009 Media, Communications and Committee Member Victorian Immigrant and Refugee Women's Coalition (VIRWC)
2004 – 2011 Parent Helper Scouts Australia (including two Jamborees and one Cuboree)
2007 – 2015 Convenor, International Human Resources Network Victoria Australian Human Resources Institute (AHRI)
2009 – 2012 Committee Member, Friends of Music Parent Helper Camberwell High School
2011 – 2012 Committee Member, Friends of Music Parent Helper Blackburn High School
2011 – 2014 Adviser and Facilitator, Camberwell Traders Association
2013 – 2014 Consultant to the Media Team St Paul's Anglican Church Canterbury
2013 – 2018 Volunteer Foster Carer RSPCA Victoria and Forever Friends
2014 – 2015 Councillor Victorian State Council Australian Human Resources Institute (AHRI)
2018 – now Answering questions on Quora.com
2001 – now Free Presentations, Training, Events for various organisations and Social Enterprises Newcomers Network and Camberwell Network
sueellson @ sueellson.com
Sue Ellson – Voluntary Work

5. Audience Profile
Please place a number (or several numbers) in the chat box
1. If you are looking for full time work
2. If you are looking for any work as soon as possible
3. If you are continuing an international career but based in Oxford
(perhaps working from home)
4. If you currently have your own business or want to set one up
5. Something else
sueellson @ sueellson.com

6. Audience Profile
Please place a letter in the chat box
a. Been in Oxford less than 6 months
b. Been in Oxford 6 months – 3 years
c. Been in Oxford more than 3 years
sueellson @ sueellson.com

7. English Language
Is English your preferred language or an additional language?
p. If English is your preferred language
a. If English is an additional language
sueellson @ sueellson.com

8. Networking Option
Would you like to connect on LinkedIn with other attendees?
Yes? Please copy/paste your LinkedIn URL in the chat during the session e.g.
https://www.linkedin.com/in/sueellson
No? Just say ‘hi’
sueellson @ sueellson.com

9. Seven Best Settlement Strategies
1. Find a friend
2. Collect local information
3. Start new activities
4. Expect it to be challenging
5. Develop new routines and rituals
6. Be curious - ask questions
7. Do it in a way that suits you
More information at https://newcomersnetwork.com
sueellson @ sueellson.com

10. Understand as General Principles
• understand – database, algorithms, signals, behaviours
• all content is simply a version number
• strategic and follow up
• recommendations (endorsements) and reviews
• keep learning and taking action
• believe everyone needs a LinkedIn Profile, Google My Business Account and
personal website
• see publications, presentations podcasts etc at https://sueellson.com
sueellson @ sueellson.com

11. • Started 5 May 2003 – Sue Ellson joined 21 December 2003
• UK 29 million members1
• Worldwide 722+ million members2
• Google your name – usually first link in search results
• 70% of hiring managers will Google your name
• Up to 85% of jobs are NOT advertised
• Up to 85% of business is done by referral
• Best ways to get work – Networking, Referrals, Voluntary Work
1 https://www.businessofapps.com/data/linkedin-statistics
2 https://about.linkedin.com
sueellson @ sueellson.com
LinkedIn History

12. Hangups with LinkedIn
• No privacy – past history
• Don’t know who to connect to – depends on purpose
• Too much time – do a cost benefit analysis
• Too costly – showing you free account features today
• Can’t write – dot point keywords
• Scared of computers – digital world
• Worried about your English – get it proof read
sueellson @ sueellson.com

13. How to Start
• Collect statistics – Connections (60+), Followers (60+), Views last 90 days (100+), Search
Results 7 days (50+), Endorsements (20+ per skill), Recommendations (6+ given/received)
• Save your profile to PDF - view profile, three dots, date back to front in file name ie
20201216-sue-ellson-linkedin-profile.pdf
• Get a copy of your data – Privacy and Settings, Request Archive of your data – save
immediately when receive email https://www.linkedin.com/psettings/member-data
• Do this every 90 days
• Turn Off Share Your Profile Edits – whilst making changes
• Connect with People – most likely predictor for appearing in search results, plus keywords in
Headline and Current Job
• Turn on Career Interests – via Jobs Tab on top menu – fill in details
https://www.linkedin.com/pulse/linkedin-profile-updates-cheat-sheet-sue-ellson
sueellson @ sueellson.com

14. Privacy Settings
https://www.linkedin.com/psettings/privacy
Who can see your connections
https://www.linkedin.com/psettings/connections-visibility
(Only You or Your Connections)
• Viewers of this profile also viewed (turn off)
https://www.linkedin.com/psettings/browse-map
• Profile viewing options (turn Anonymous as required)
https://www.linkedin.com/psettings/profile-visibility
sueellson @ sueellson.com

15. Hacks
• Start with Your Purpose – use keywords these people will be using to find you
(usability, user design, user experience, UX, customer experience, CX)
• Computer Experience – keywords, frequency of key words and activity (BE ACTIVE if
you want to come up in search results)
• User Experience – photo, headline, summary (main message), current job role in
detail, easy to read, consistent, call to action, contact details, bling, not try too hard
• Pay for Premium – AFTER you have done the above
sueellson @ sueellson.com

16. Hacks for Search Engine Optimisation
Put your keywords in
• Headline – 120 characters underneath name ***Most Important – not Seeking Opportunities***
• Current Job Title – UX Manager – Usability, User Design, User Experience, UX, Customer Experience, CX
• Past Job Title – UX Coordinator – Usability, User Design, User Experience, UX, Customer Experience, CX
• Summary – Professional Skills (bullet points) Usability, User Design, User Experience, UX, CX etc)
• Education – List all subjects in your qualification
• Experience – List in each job details area (Achievements, Tasks, Company Description, URL)
https://www.linkedin.com/pulse/linkedin-keywords-what-primary-secondary-should-you-sue-ellson
• If you are not currently working, list your current role in the Experience section as
“Career Research – UX Manager – Usability, User Design, User Experience etc” at “Various” employer
sueellson @ sueellson.com

17. Hacks for Activity Rewards
• You Connect to People – You come up in more search results
• You Publish an Article – LinkedIn notifies some of your connections
• You Recommend Someone or Endorse Skills – You are on the other person’s profile
• You provide Kudos – Appears in Newsfeed
• You View Others – around 30% of them view you in return
• You Follow a Company – LinkedIn Recruiter can target you
• You Login regularly – You are active rather than latent
https://www.linkedin.com/pulse/content-engagement-curation-creation-strategies-busy-people-ellson
sueellson @ sueellson.com

18. Hacks for Premium Members
• Inmails – contact people directly
• Search Results – appear higher
• Research – search beyond level 1 and 2 connections
• Analytics – more comprehensive – how you were found
• Preferred Candidate – when applying for jobs
• Prestige – can afford premium
• Remember – Purpose, Computer & User Experience and
Activity must be done FIRST BEFORE PAYING FOR PREMIUM
sueellson @ sueellson.com

19. Hacks for Standing Out
• Complete the full LinkedIn profile with contact information (most sections)
• Explain transferable skills (Grip Test Engineer)
• Stay on purpose (can change later)
• Tell whole story (two dimensional – don’t tell, can’t sell)
• Ask for information or referrals (not just a job)
• Seek a mentor or accountability partner to stay focused
• Do your edits within 72 hours (three days or stalk Sue Ellson online later)
sueellson @ sueellson.com

20. Face to Face Networking
• How did you find out about this event?
• What keeps you busy during the day?
• Safe topics – the weather and sports or interests
• Safe distance – may be further away
• Eye contact – very important
• Follow up – essential – otherwise why attend?
• Connect online – so you can reach out again in the future (QR Code on phone)
• Universal language – a smile
sueellson @ sueellson.com

21. Handy Links
https://www.linkedin.com/pulse/how-choose-your-next-job-career-sue-ellson
https://www.linkedin.com/pulse/problem-saying-just-get-job-sue-ellson
https://www.linkedin.com/pulse/how-feel-connected-online-avoid-loneliness-sue-ellson
https://www.linkedin.com/pulse/tips-finding-remote-work-working-from-home-jobs-sue-ellson
https://www.linkedin.com/pulse/what-do-your-career-whilst-you-home-sue-ellson
https://www.linkedin.com/pulse/tough-love-unemployed-job-seekers-under-30-years-age-sue-ellson
https://www.linkedin.com/pulse/tough-love-unemployed-job-seekers-between-30-50-years-sue-ellson
https://120ways.com/blog/book-launch-linkedin-for-me-and-my-career-or-business
https://www.linkedin.com/pulse/linkedin-page-strategies-schools-colleges-sue-ellson
Follow https://www.linkedin.com/school/oxforduni
Join Group The Careers Service, University of Oxford https://www.linkedin.com/groups/4307877
sueellson @ sueellson.com

22. Audience Summary
Please type in the chat box or unmute and mention
What has been most helpful to you from this session?
Any questions?
sueellson @ sueellson.com

23. But there’s more…
1. Free copy of first four books https://www.researchgate.net/profile/Sue_Ellson
2. Connect with Sue Ellson on LinkedIn https://www.linkedin.com/in/sueellson
3. Encourage you to view additional publications and presentations and podcasts
at https://sueellson.com
4. Say Thank You with a Review at https://g.page/sue-ellson-author-review or
message Sonya Kelly https://www.linkedin.com/in/sonyakellybscmph
sueellson @ sueellson.com