2. Definitions:--
Asset:--
A resource with economic value that an individual, corporation or country owns or
controls with the expectation that it will provide future benefit.
Assets are bought to increase the value of a firm or benefit the firm's operations. An
asset as something that can generate cash flow, regardless of whether it's a company's
manufacturing equipment or an individual's rental apartment.
Invention:--
New scientific or technical idea.
New scientific or technical idea, and the means of its embodiment or accomplishment. To
be patentable, an invention must be novel, have utility, and be non-obvious. To
be called an invention, an idea only needs to be proven as workable. But to be called an
innovation, it must also be replicable at an economical cost, and must satisfy a specific
need. That's why only a few inventions lead to innovations because not all of them are
economically feasible.
Innovation:--
The process of translating an idea or invention into goods & services that creates
economic values. To be called an innovation, an idea must be replicable at an economical
cost and must satisfy a specific need.
Innovation involves deliberate application of information, imagination and initiative in
deriving greater or different values from resources, and includes all processes by which
new ideas are generated and converted into useful products. In business, innovation
often results when ideas are applied by the company in order to further satisfy
the needs and expectations of the customers. In a social context, innovation helps create
new methods for alliance creation, joint venturing, flexible work hours, and creation of
buyers'power
Incremental Advantage:--
Incremental Advantage produces a variety of company’s reports and helps in valuations of
patents, trade secrets, trademarks, non-compete agreements and domain names etc.
Sudarshan Kumar Patel PGDMA-1320 Page 2
3. John Deere Tractors
Capital and Assets:--
Assets 2013 2012 2011
Current Assets
Cash And Cash Equivalents 3,504,000 4,652,200 3,647,200
Short Term Investments 1,624,800 1,470,400 787,300
Net Receivables 35,039,200 31,426,400 27,501,600
Inventory 4,934,700 5,170,000 4,370,600
Other Current Assets - - -
Total Current Assets 45,102,700 42,719,000 36,306,700
Long Term Investments 221,400 215,000 201,700
Property Plant and Equipment 9,124,100 7,539,700 6,502,300
Goodwill 844,800 921,200 999,800
Intangible Assets 77,100 105,000 127,400
Accumulated Amortization - - -
Other Assets 1,825,800 1,485,500 1,210,900
Deferred Long Term Asset Charges 2,325,400 3,280,400 2,858,600
Total Assets 59,521,300 56,265,800 48,207,400
Sudarshan Kumar Patel PGDMA-1320 Page 3
4. Intellectual and other assets:--
Since its founding in 1837, John Deere has been a leader in using innovative ideas and
technologies, and today we build some of the world's most advanced agricultural, turf,
construction, and forestry equipment.
1. Foldable Shipping Container Bulkhead Patent
2. Fleet Management-
Title- Management of vehicles based on operational environment
Patents issued - US7415333
3. Fuel Cell
Patents Issued Title
US6852435 Fuel Cell Cooling System
US6969545 Hydrogen Storage Container
US7063912 Fuel Cell Assembly System
US7323043 Storage Container with Thermal Energy Management
4. Micro Mirror Array
Patents Issued Title
US6839127 Optical Range Finder Having an Micro Mirror Array
US7064810 Optical Range Finder with Directed Attention
US7206063 Optical Range Finder with Directed Attention
Sudarshan Kumar Patel PGDMA-1320 Page 4
5. 5. Telescopic Handler
Patents Issued Title
US6530742 Telescopic boom routing assembly for transmission lines
US6533528 Support frame for front attached implements of an operating machine and
associated locating pins
US6988363 Hydraulic active boom suspension for a telehandler
US7104181 Hydraulic control circuit for a hydraulic lifting cylinder
US7140178 Hydraulic arrangement
US7223061 Boom
US7337610 Hydraulic arrangement
US7370723 Loading machine
US7398847 Radiator arrangement
US7430953 Loading implements and process for loading
implement
US7430955 Hydraulic arrangement
US7448309 Hydraulic arrangement
US7516614 Hydraulic arrangement
US7530434 Hydraulic system
US7717664 Loader
US7726665 Suspension system
US7753385 Suspension system
US7845896 Loader
Trademark-
Sudarshan Kumar Patel PGDMA-1320 Page 5
