2. 2Edmonton Arena Survey – May 2013
Methodology
This report presents the findings of a telephone survey conducted among 300 adult Edmonton residents
interviewed during the period from May 10 – 13, 2013. The margin of error for a sample of 300 is plus or minus
5.6 percentage points (at the 95% confidence level).
The sampling method was designed to complete 300 interviews within households randomly selected across
Edmonton. Respondents within each household were screened for random selection using the “most recent
birthday” method. The data are statistically weighted to ensure the sample’s age and gender composition
reflects that of the actual Edmonton population according to the most recently available Census information
(2011).
In this report, results are expressed as percentages unless otherwise noted. Results may not add to 100% due
to rounding or multiple responses.
3. 3Edmonton Arena Survey – May 2013
Q.1 Do you strongly agree, agree, disagree or strongly disagree that the City of Edmonton should use taxpayers’ money to build a new
downtown arena?
Six in ten residents disagree with the City using taxpayer money
to fund a new downtown arena
Agreement that City should use taxpayers’ money to build a new downtown arena
7%
29%
24%
37%
3%
Strongly agree Agree Disagree Strongly disagree Don't know
4. 4Edmonton Arena Survey – May 2013
Q.2 Would you prefer that your tax dollars be spent on other municipal priorities? Do you feel strongly?
Three-quarters would prefer their tax dollars be spent on other
priorities
Prefer tax dollars be spent on other municipal priorities
61%17%
14%
6%
3%
Yes - feel strongly
Yes - do not feel strongly
No - do not feel strongly
No - feel strongly
Don't know
5. 5Edmonton Arena Survey – May 2013
Q.3 Do you strongly agree, agree, disagree or strongly disagree that taxpayers should take on $500 million in debt to build a new
downtown arena?
Eight in ten Edmonton residents disagree to some extent with
taxpayers taking on a $500 million debt for an arena
Agreement that taxpayers should take on $500 million in debt to build a new downtown arena
2%
14%
30%
53%
2%
Strongly agree Agree Disagree Strongly disagree Don't know
6. 6Edmonton Arena Survey – May 2013
Q.4 Do you think city hall should go back to the table and negotiate a different deal for taxpayers? Do you feel strongly?
Seven in ten residents think that City Hall should negotiate a
better deal
City Hall should go back to the table and negotiate a different deal for taxpayers
60%
11%
8%
17%
4%
Yes - feel strongly
Yes - do not feel strongly
No - do not feel strongly
No - feel strongly
Don't know
7. 7Edmonton Arena Survey – May 2013
Q.5 Do you think renovating Northlands is still an option the City should explore? Do you feel strongly?
Northlands is still an option for close to six in ten residents
Renovating Northlands is still an option the City should explore
40%
18%
7%
27%
8%
Yes - feel strongly
Yes - do not feel strongly
No - do not feel strongly
No - feel strongly
Don't know
8. 8Edmonton Arena Survey – May 2013
Q.6 Do you think a downtown arena is an option the City should continue to explore? Do you feel strongly?
Two-thirds think that the City should continue to explore a
downtown arena option
A downtown arena is an option the City should continue to explore
45%
20%
2%
30%
3%
Yes - feel strongly
Yes - do not feel strongly
No - do not feel strongly
No - feel strongly
Don't know
9. 9Edmonton Arena Survey – May 2013
Q.7 How likely is it that this issue will affect your vote in the fall municipal election? Is it…
Three-quarters say it is at least somewhat likely that the arena
issue will affect their vote
Likelihood that arena issue will affect vote in fall municipal election
40%
35%
11% 12%
3%
Very likely Somewhat likely Not very likely Not at all likely Don't know
