This is the description of a small business located in Pontianak City, Indonesia. The business is run through social media. the owner is a lady who was born in 1994.

1. The Name of the Company : Mutia_Store
Mutia_Store was founded by a student from Faculty of Economy named Farah Meutianingrum
on May 12, 2012. At first, the name of her business was Mutiart whose priority was to sell
accessories for women. Since she extended the goods it sells into various products, the name
changed into Mutia_Store.
Mutia_Store is selling many products, like accessories, clothes, veils, shoes, and bags. Its main
customer is generally woman, but specifically woman who wears veil. In selling its products, It
has a lot of competitors. The toughest one is Ciss Handmade. Farah said that the difference
between the two companies is only a matter of who takes the start earlier.
To overcome such a shortcoming, Mutia_Store has its own uniqueness based on the products it
sells. The Accessories and Veils are made to be so attractive and unique (different from other
companies); The Clothes are sold for big size; The Shoes can be ordered in Size of 35 until 42
because most of women have that size for their feet; and Bags are designed neatly to make it
so comfortable to use and to see.
In Addition, Mutia_Store has their own ways to get more customers. It uses ways that are
considered more efficient, effective and economic, such as by using social media like facebook
and making the owner’s friends as its customers.