Presentatie Günther Huhle.

1. The road to Blue Orange:
From future sketch via entrepreneural bootcamps
June 2012
Günter Huhle - VP EMEA
Head of EMEA NBD and Mature Brands

2. Agenda
• JnJ, a story of innovation and innovators
• The road to Blue Orange
• Blue Orange
• Recap
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3. One of the leading Health Care Companies
250 Operating Companies
in 57 Countries ww
~120.000 employees
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4. Founded 1886 in
New Brunswick, New Jersey
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5. A story about innovation: www.kilmerhouse.com
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6. BY PATIENTS FOR PATIENTS

7. The road to Blue Orange
From future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp

8. The road to Blue Orange
From future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp

9. The road to Blue Orange
From future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp

10. The road to Blue Orange
From future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp

11. De-skill diabetic care– The Everyday Epidemic
• “Blue Orange: The Surprising Truth About What
Motivates People”
Phoebe Marijn Sylvie Guy Guenter
Ng Kraakman Donnasson de Lathouwer Huhle
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12. Blue orange / Brand Vision
Integrated approach to engage patients & to prevent further deterioration.
Solution : low cost, simple and high reach
Focusing on patient-to-patient interaction & advice sharing
1. Blue Orange is a trusted label that helps people to live with
Diabets
2. Blue orange brings together companies that helps people to
manage their life.
3. Blue Orange guides people in normal Diabetic`s life.
4. Blue Orange is the respectful, honest, integer and
competent leader for people with Diabetes

14. The road to Blue Orange
From future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp
28-09-2011
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15. The road to Blue Orange
From future sketch via entrepreneural bootcamps
• Originated from: Entrepreneurial Boot Camp

16. ReCap & Thank You