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1. MARKETING MIX
Presented by
Aniket K. Shrestha
1/2/2015
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Marketing Mix

2. CONTENTS
1. Introduction to Marketing Mix
2. Types of Marketing Mix
3. List of Marketing Mix
I. Product
II. Price
III. Place
IV. Promotion
V. People
VI. Physical Evidence
VII. Process
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Marketing Mix

3. INTRODUCTION TO MARKETING MIX
 Marketing mix is a Market tools
 Traditionally it’s blend of 4Ps, in present it’s the
mixture of 7Ps.
 Marketing mix tools helps to achieve the target
market.
 It helps the firms to influence the demand for
their products and services.
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Marketing Mix

4. TYPES OF MARKETING MIX
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical
Evidence
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Marketing Mix

5. PRODUCT
 Varieties
 Qualities
 Designs
 Features
 Brand Name
 Packaging
 Services
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Marketing Mix

6. PRICE
 List Price
 Discounts
 Allowance
 Payment Period
 Credit terms
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Marketing Mix

7. PLACE
 Channels
 Coverage
 Assortments
 Locations
 Inventories
 Transportation
 Logistics
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Marketing Mix

8. PROMOTION
Advertising
Personal Selling
Sales Promotion
Public Relation
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Marketing Mix

9. PEOPLE
 Founder
 Employee
 Culture
 Customer Service
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Marketing Mix

10. PROCESS
 Service Delivery
 Complaints
 Response Time
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Marketing Mix

11. PHYSICAL EVIDENCE
 Facilities
 Infrastructure
 Service Delivery
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Marketing Mix

12. THANK YOU
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Marketing Mix