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Why tryouts are cool
[ b u s i n e s s s o f t w a r e & s e r v i c e s ]
0
2000
4000
1995 2000 2005 2010 2015
Growth	
  of	
  Internet	
  Users	
  
(millions)
Stats – Just for perspective
$53
Billion
Will be
spent on
subscription
software in
2016
994
Million
Number of
websites
there is on
Earth
3.5+ Billion Now
So what exactly is a tryout
[ r e : b u s i n e s s s o f t w a r e & s e r v i c e s ]
* Self-Service * Subscription * On-Demand
Why do a tryout?
It’s the newreality: B2B buyers are conductingmore research
before they purchase software.
More importantly, they’re relyingless on information from
marketers and salespeople, and more on advice from their peers
when they make a buyingdecision.
Peer Recommendations Make Buyers 5X
Happier With B2B Software Purchases
[marketeer.kapost.comb2b-buying-process] Ryan Law
§ Brand research: Over 70% of B2B buyers use social
media as a research tool.
§ Peer discussions: More than half of B2B customers use
social media networks to engage their peers in
conversation.
§ Social proof: Roughly 22% of all B2B buyers explicitly
use the recommendations of their social media
networks to inform their purchasingdecisions.
What You Need to Know about the
Changing B2B BuyingProcess
Cassandra Jowett[influitive.com]
50%-90%
Most B2B buyers are about
50-90% done doing
discovery on products
before contacting the
vendor
70%
of B2B software or
service decisions
leverage social media for
their discovery and
research
50%
of B2B software or service
purchase decisions involve
social media conversations
with peers.
22%
of final decisions include
recommendations from
their peers to help them
decide.
You and your
peers carry on a
conversation
about a product
while you are
evaluating
Abby
Jennifer
Kyle
2	
  Hours	
  ago I	
  am	
  still	
  in	
  the	
  trial.	
  	
  So	
  far	
  nothing	
  jumps	
  out	
  which
isn't	
  working	
  properly.	
  Others	
  on	
  my	
  team	
  have	
  asked
about	
  features	
  that	
  are	
  coming	
  the	
  next	
  release.
12	
  Checks
10:45	
  a.m. We	
  successfully	
  completed	
  our	
  trials.	
  We	
  are	
  providing
a demo	
  to	
  stakeholders	
  soon.	
  We	
  will	
  let	
  you	
  know
how	
  that	
  goes.
19	
  Checks
Our	
  trial	
  had	
  some	
  hitches.	
  We	
  found	
  that	
  stated	
  
features	
  were	
   not	
  as	
  specified	
  and	
  some	
  did	
  not	
  work.
We	
  will	
  put	
  our	
  findings	
  in	
  this	
  thread	
  when	
  done.
10	
  Checks
8:45	
  a.m.
Member	
  since	
  2015
Member	
  since	
  2015
Member	
  since	
  2015
Acme	
  Widget	
  Tryout	
   16	
  Comments
My	
  Rating	
  So	
  Far
My	
  Rating	
  So	
  Far
My	
  Rating	
  So	
  Far
Martin
1 Hour	
  ago We	
  installed	
  the	
  trial	
  and	
  ran	
  it	
  for	
  a	
  month.	
  Most
users	
  reported	
  no	
  issues	
  except	
  time	
  to	
  first	
  response
from	
  support.	
  	
  Otherwise,	
  the	
  trial	
  went	
  well.
24	
  Checks
Member	
  since	
  2015
My	
  Rating	
  So	
  Far
Crowd sourced Evaluations
Curation is done by bona-fide
experienced [ ] users
or administrators – your peers
Ratings on tryout posts and
comments keep it real
Read what others say
about products
Whittle down your choices
Run your own trial
Share your findings
Martin
1 Hour	
  ago We	
  installed	
  the	
  trial	
  and	
  ran	
  it	
  for	
  a	
  month.	
  Most
users	
  reported	
  no	
  issues	
  except	
  time	
  to	
  first	
  response
from	
  support.	
  	
  Otherwise,	
  the	
  trial	
  went	
  well.
24	
  Checks
Member	
  since	
  2 0 1 5
My	
  Rating	
  So	
  Far
?
?
?
Peer Recommendations
We Recommend
ü Tryouts
ü Meet Peers
ü Learn and Play
w w w.acceptedsol uti on s.com
A Software and Services Tryout Network
w w w.acceptedsol uti on s.com
@ f a v e s o f t w a r e
https://www.facebook.com/acceptedsolutions/
http://bit.ly/1T3ekoM

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Tryouts are cool on screen_16x9

  • 1. Why tryouts are cool [ b u s i n e s s s o f t w a r e & s e r v i c e s ]
  • 2. 0 2000 4000 1995 2000 2005 2010 2015 Growth  of  Internet  Users   (millions) Stats – Just for perspective $53 Billion Will be spent on subscription software in 2016 994 Million Number of websites there is on Earth 3.5+ Billion Now
  • 3. So what exactly is a tryout [ r e : b u s i n e s s s o f t w a r e & s e r v i c e s ] * Self-Service * Subscription * On-Demand
  • 4. Why do a tryout? It’s the newreality: B2B buyers are conductingmore research before they purchase software. More importantly, they’re relyingless on information from marketers and salespeople, and more on advice from their peers when they make a buyingdecision. Peer Recommendations Make Buyers 5X Happier With B2B Software Purchases [marketeer.kapost.comb2b-buying-process] Ryan Law § Brand research: Over 70% of B2B buyers use social media as a research tool. § Peer discussions: More than half of B2B customers use social media networks to engage their peers in conversation. § Social proof: Roughly 22% of all B2B buyers explicitly use the recommendations of their social media networks to inform their purchasingdecisions. What You Need to Know about the Changing B2B BuyingProcess Cassandra Jowett[influitive.com]
  • 5. 50%-90% Most B2B buyers are about 50-90% done doing discovery on products before contacting the vendor
  • 6. 70% of B2B software or service decisions leverage social media for their discovery and research
  • 7. 50% of B2B software or service purchase decisions involve social media conversations with peers.
  • 8. 22% of final decisions include recommendations from their peers to help them decide.
  • 9. You and your peers carry on a conversation about a product while you are evaluating Abby Jennifer Kyle 2  Hours  ago I  am  still  in  the  trial.    So  far  nothing  jumps  out  which isn't  working  properly.  Others  on  my  team  have  asked about  features  that  are  coming  the  next  release. 12  Checks 10:45  a.m. We  successfully  completed  our  trials.  We  are  providing a demo  to  stakeholders  soon.  We  will  let  you  know how  that  goes. 19  Checks Our  trial  had  some  hitches.  We  found  that  stated   features  were   not  as  specified  and  some  did  not  work. We  will  put  our  findings  in  this  thread  when  done. 10  Checks 8:45  a.m. Member  since  2015 Member  since  2015 Member  since  2015 Acme  Widget  Tryout   16  Comments My  Rating  So  Far My  Rating  So  Far My  Rating  So  Far Martin 1 Hour  ago We  installed  the  trial  and  ran  it  for  a  month.  Most users  reported  no  issues  except  time  to  first  response from  support.    Otherwise,  the  trial  went  well. 24  Checks Member  since  2015 My  Rating  So  Far Crowd sourced Evaluations
  • 10. Curation is done by bona-fide experienced [ ] users or administrators – your peers Ratings on tryout posts and comments keep it real
  • 11. Read what others say about products Whittle down your choices Run your own trial Share your findings Martin 1 Hour  ago We  installed  the  trial  and  ran  it  for  a  month.  Most users  reported  no  issues  except  time  to  first  response from  support.    Otherwise,  the  trial  went  well. 24  Checks Member  since  2 0 1 5 My  Rating  So  Far ? ? ? Peer Recommendations
  • 12. We Recommend ü Tryouts ü Meet Peers ü Learn and Play w w w.acceptedsol uti on s.com
  • 13. A Software and Services Tryout Network w w w.acceptedsol uti on s.com @ f a v e s o f t w a r e https://www.facebook.com/acceptedsolutions/ http://bit.ly/1T3ekoM