Make sure you don't miss the Top 10 Tips for a scroll-stopping tweet, written by our wise and wonderful copywriter Abi McSherry!

1. 10TOP TIPS
for crafting a scroll-stopping tweet
STAY RELEVANT
People follow you for a reason. They’re interested in what they
know you do, know or say. So keep your tweets relevant to your
business / interest / USP. Whimsical musings or random quips will
make your followers question your worth on their news feed.
START A CONVERSATION
The best way to engage with your followers is to ask for their
opinions and insights. Questions invite responses, and lead to
conversation. So start talking and you’ll get a reply. Of course,
keep your topic relevant or interesting –asking your followers
what they had for breakfast doesn’t count!
HAVE AN OPINION
Don’t be afraid to share your opinion. Commenting on something
topical will mean that you invite those who agree and disagree
with you to engage with you. It’s important to not be offensive in
expressing your opinion though; you don’t want to lose followers.
Remember to be tactful and respectful of others’ opinions, even if
they’re not the same as yours.
PERSONALISE WHEREVER YOU CAN
Anyone is more likely to take notice of something that addresses
them individually. Add a name to a tweet and your follower will
feel appreciated or at least, recognised.
FUNNY, NOT OFFENSIVE
Poking fun at others is probably one of the easiest ways to get
a reaction, but it won’t be for the right reasons. What people
find funny differ greatly from person to person. So if you come
across something side-splitting you’re desperate to share, make
sure you’re not offending anyone first.
MAKE YOURSELF USEFUL
Think about what your followers want from you. Is it information,
offers, discounts, commentary, house listings, job vacancies?
Whatever value you are to your followers, make sure your tweets
are beneficial to them.
CHECK YOUR LINKS
It only takes a couple of seconds to do, but will mean that you
don’t have to tweet an apology and re-post, or delete and start
again. A follower pointing out that your links don’t work could
come across as lazy, or worse incompetent.
PROOF EVERY POST BEFORE YOU SEND!
Spelling mistakes, a hasty reply, a promise you can’t keep…
you don’t want to have to start apologising for saying
something silly, or spend time amending a poorly written
tweet. So stop, re-read, and re-think before you post.
BE EXCLUSIVE
Whether your ‘exclusive’ is news, offers or services, providing your
followers with something they can’t get elsewhere – or can get
on Twitter first – is a great way to up your following. For example,
make Twitter the first place you announce your summer sale,
post the latest vacancies, or share a discount code.
RESPOND OR REGRET IT
If you’re tweeted, respond! Whether it’s a complaint,
praise or a query, make sure you reply. Negative situations
will escalate if ignored, an unanswered query could lead
to a lost customer, and replying to praise is just polite.
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business / interest / USP. Whimsical musings or random quips will
Whatever value you are to your followers, make sure your tweets
are beneficial to them.
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topical will mean that you invite those who agree and disagree
with you to engage with you. It’s important to not be offensive in
expressing your opinion though; you don’t want to lose followers.
Remember to be tactful and respectful of others’ opinions, even if
Poking fun at others is probably one of the easiest ways to get
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praise or a query, make sure you reply. Negative situations
CHECK YOUR LINKS
It only takes a couple of seconds to do, but will mean that you
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Under the skinUnder the skin
FUNNY, NOT OFFENSIVE
Unless you’re searching your Twitter feed for something specific, it’s likely
that you spend most of your time on Twitter aimlessly scrolling until
something catches your eye. A short snippet of copy that we like to call
a ‘scroll-stopping tweet’. But with so much noise in the Twitter-sphere,
being heard is no easy feat. So we’ve put together 10 tips for writing a
tweet that will increase your chances of getting noticed on the news feed.
1
Unless you’re searching your Twitter feed for something specific, it’s likely
that you spend most of your time on Twitter aimlessly scrolling until
something catches your eye. A short snippet of copy that we like to call
a ‘scroll-stopping tweet’. But with so much noise in the Twitter-sphere,
being heard is no easy feat. So we’ve put together 10 tips for writing a
tweet that will increase your chances of getting noticed on the news feed.