1. Steven Coyle
rd
1300 3 Ave S
Birmingham, Al 35233
251.752.7580 smcoyle@uab.edu
Summary
Public relations professional that specializes in digital media with a track record of success in traditional media,
crisis and strategic planning.
Experience
Girl Scouts of North-Central Alabama (Intern)
 Managed social media presence on all platforms
 Conceived and developed strategic campaigns and press materials for press kits and published editorials
 Wrote and edited copy for website and Ink Spot
 Monitored media activity for placement opportunities
 Secured national media coverage for advocacy projects
Alzheimer’s of Central Alabama (Freelance)
 Developed and implemented a 6 month strategic multiplatform awareness campaign resulting in a 12%
donation increase
 Researched trends and tracked social media conversations
 Created and edited press releases, website content, newsletters and internal documents
 Created a crisis communication plan
 Conducted media interview training
Peritus Public Relations Agency (Intern)
 Assisted with the Cochran Firm SWOT analysis
 Organized and developed materials for several focus groups
City of Leeds, Alabama – City Hall (Freelance)
 Managed pressroom for the city’s website
 Coordinated community outreach and advocacy efforts
 Coordinated media for city projects and events
University Programs Council (VP for Public Relations)
 Developed and implemented a social media strategic communication and branding campaign
 Coordinated the planning and publicity for 80 campus events with an overall 42% increase in student
attendance
 Managed a $150,000 program budget
UAB Public Relations Student Society of America (VP for Membership)
 Created a strategic social media campaign increasing membership by 50%
 Won 8 awards for various public relations projects
Special Skills Education
PC Mac OS B.A. Communications Studies
Adobe Photoshop Gimp University of Alabama at Birmingham
Adobe Illustrator Microsoft Office May, 2011
Adobe InDesign Wordpress