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VALUE POINTS
Maximizing Digital Services ROI
Using Multi-Criteria Decision
Analysis
Stephen Mayner
Scaled Agile, Inc.
SAFe® Senior Program Consultant
Scaled Agile, Inc.
steve.mayner@scaledagile.com
@stevemayner
stevemayner
#agile2016 #SAFe #WhereIsART
FEDERAL IT IS CHANGING
“To reboot how the government works…”
The		TechFAR	Handbook	 Digital	Services	Playbook
OUR HIGHEST PRIORITY IS TO
SATISFY THE CUSTOMER THROUGH
EARLY AND CONTINUOUS DELIVERY
OF VALUABLE SOFTWARE.
Agile Manifesto, Twelve Principles
AGILEMANIFESTO.ORG/PRINCIPLES
“
”
(The Lodge at Snowbird Ski Resort, where Agile was born…)
What is value?
Stock price
Market share
EPS
NVP
Growth
Mission
Responsive
Transparent
Accessible
Cost Effective
Compliant
SAFe®
is	a	freely	revealed	knowledge	base	
of	integrated,	proven	success	patterns	
for	enterprise	Lean-Agile	development.	
Knowledge	for	people	building	
the	world's	most	important	systems
www.scaledagileframework.com
#1-Take an economic view
#2-Apply systems thinking
#3-Assume variability; preserve options
#4-Build incrementally with fast, integrated learning cycles
#5-Base milestones on objective evaluation of working systems
#6-Visualize and limit WIP, reduce batch sizes, and manage queue lengths
#7-Apply cadence, synchronize with cross-domain planning
#8-Unlock the intrinsic motivation of knowledge workers
#9-Decentralize decision-making
If you only quantify one thing, quantify the
—Donald G. Reinertsen, Principles of Product Development Flow
weighted-shortest job
(WSJF)
Reinertsen, D. (2012). The principles of product development flow: Second generation lean
product development. Redondo Beach, CA: Celeritas Publishing
COST OF DELAY
DURATION
USER-Business value + time criticality + risk reduction / opportunity enablement
Job size
The	job	with	the	highest	WSJF	provides	the	greatest	economic	benefit.
Scale	for	each	parameter:	1,	2,	3,	5,	8,	13,	20
Note:	Do	one	column at	a	time,	start	by	picking	the	smallest	item	and	giving	it	a	“1.”	
There	must	be	at	least	one	“1”	in	each	column!
WSJF		=																											=
User-business	value		+		Time	criticality		+		RR	|	OE	value
Job	size
CoD
Duration
What is “USER BUSINESS value”
How can it be quantified
The key questions for government agencies…
Multi-Criteria
Decision Analysis
(MCDA)
…a general framework for
supporting complex decision-
making situations with multiple and
often conflicting objectives that
stakeholders groups and/or
decision-makers value differently
Belton, V., & Stewart, T. (2002). Multiple criteria decision analysis: An integrated approach. Springer.
Multiple stakeholders
Structured decision alternatives
Facilitate decision dialogue
Quantify categorical criteria
Unify plural value dimensions
Step #1
Program portfolio management team determines
Value criteria
What is USER BUSINESS value
Retire the mainframe
Reduce operating costs
Ensure compliance
Generate new revenue
Increase stakeholder satisfaction
Add new capabilities
Step #2
Program portfolio management team determines
Scoring definitions
How can it be Quantified
Retire the mainframe
5 – directly enables functionality to be turned off
4 – direct precursor to disabling mainframe functionality
3 – strongly improves ability to migrate
2 – moderately improves ability to migrate
1 – nominally improves ability to migrate
0 – no relationship to retiring the mainframe
Scoring definition example
Ensure compliance
5 – required to comply with regulations, laws, directives
0 – not required for compliance
Scoring definition example
For this decision analysis technique, an ordinal scale (Likert) is more appropriate than interval scale (Fibonacci)
Step #3
Program portfolio management team determines
Relative weighting
How can it be Quantified
30% retire the mainframe
20% reduce operating costs
20% ensure compliance
10% generate new revenue
10% increase stakeholder satisfaction
10% add new capabilities
100%
weighting example
Step #4
Program portfolio management team builds
Value matrix
Putting it all together
Criteria Weight Scoring Definitions Raw	
Score
Weighted	
Score
Retire	the	Mainframe 30% 5	– Directly	enables	functionality	to	be	turned	off
4 – Direct	precursor	to	disabling	mainframe	functionality
3 – Strongly	improves	ability	to	migrate
2	– Moderately	improves	ability	to	migrate
1	– Nominally	improves	ability	to	migrate
0	– No	relationship	to	retiring	the	mainframe
3 9
Cost	Savings 20% 5	– Immediate	AND	>=$100M	
4 – Within	1	year	AND	>=$25M
3 – Within	2	years	AND	>=$10M
2	– Within	3	years	AND	>=$1M
1	– Within	5	years	OR	>=	$100K
0	– No	cost	savings
4 8
Compliance 20% 5	– Required	to	comply	with	regulations, statutes,	directives
0	– Not	required	for	compliance
5 10
New	Revenue 10% 5	– Directly	enables	new	revenue		>=$100M	
4 – Directly	enables	revenue	between	$25M	to	$99.9M
3 – Directly	enables	revenue	between	$10M	to	$24.9M
2	– Directly	enables	revenue	between	$0.1M	to	$9.9	M
1	– Indirectly	enables	new	revenue
0	– No	connection	to	revenue	generation
2 2
Stakeholder Satisfaction/
New	Capabilities
10%
10%
5	– Provides	a	top	5	most	requested	enhancement
4 – Provides	a	top	50	most	requested	enhancement
3 – Directly	resolves	a	top	5	most	commonly	reported	issue
2	– Directly	resolves	a	top	50	most	commonly	reported	issue
1	– Provides	unrequested/IT	generated	enhancement
0	– No	connection	to	customer	satisfaction
4 4
Total Value	Points 33Apply above user story level (epics, enablers, capabilities, features) - Cohn
Use modified
estimation poker
with numbered
cards 0 – 5 to
achieve consensus
USER-Business value + time criticality + risk reduction / opportunity enablement
Job size
Value points + time criticality + risk reduction
Job size
Value points
JOB SIZE
Retire	the	mainframe
Reduce	operating	costs
Ensure	compliance
Generate	revenue
Customer	satisfaction
Add	new	capabilities
Total	Value	Points
Job	Size
WSJF
Weighting 3 4 5 2 1 4
Epic	/	Feature	3 0 5 5 2 2 4 67 5 13.40
Epic	/	Feature	6 5 5 4 4 2 4 81 13 6.23
Epic	/	Feature	5 2 1 2 2 1 1 29 5 5.80
Epic	/	Feature	1 3 3 1 2 2 2 40 8 5.00
Epic	/	Feature	2 2 3 5 4 3 3 66 20 3.30
Epic	/	Feature	4 0 1 3 1 1 4 38 13 2.92
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5 6 7 8 9 10 11 12
Program Increments
Value Burnup Chart
Value Points
Consistent
Fair
Defensible
Understandable
Measurable
Hands-on EXERCISE
Before you begin…
FORM TABLE TEAMS AND build your
MATRIX
3
min
Value	Matrix
A.
5	–
4	–
3	–
2	–
1	–
0	–
B.
5	–
4	–
3	–
2	–
1	–
0	–
C.
5	–
4	–
3	–
2	–
1	–
0	–
Weighting
Acceptance criteria:
Two flip chart sheets (one of
each) per table that look like
the examples to the right.
Weight																___			___			___								Value
Points
Epic	1	– Raw						___			___			___
Epic	1	– Wgt						___			___			___								_____
Epic	2	– Raw						___			___			___
Epic	2	– Wgt						___			___			___								_____
Epic	3	– Raw						___			___			___
Epic	3 – Wgt						___			___			___								_____
A.						B.						C.
Step #1
DETERMINE YOUR
VALUE CRITERIA
Acceptance criteria:
3 value categories
Examples:
1. Security
2. Ease of Access
3. Single UX5
min
Value	Matrix
A.		Security
5	–
4	–
3	–
2	–
1	–
0	–
B.		Ease	of	Access
5	–
4	–
3	–
2	–
1	–
0	–
C.		Single	UX
5	–
4	–
3	–
2	–
1	–
0	–
Weighting
Step #2
DETERMINE YOUR
SCORING DEFINITIONS
10
min
Acceptance criteria:
0-5 definitions for each criteria
Examples:
5. Enables highest level of security
4. Enables strong security
3. Enables moderate security
2. Has limited security enablement
1. Has minimal security enablement
0. Has no security enablement
Value	Matrix
A.		Security
5	– Enables	highest
4	– Enables	strong
3	– Enables	moderate
2	– Limited	enablement
1	– Minimal	enablement
0	– No	enablement
B.		Ease	of	Access
5	–
4	–
3	–
2	–
1	–
0	–
C.		Single	UX
5	–
4	–
3	–
2	–
1	–
0	–
Weighting
Step #3
DETERMINE YOUR
RELATIVE WEIGHTING
2
min
Acceptance criteria:
Weighting values for each criteria that
total 100%
Examples:
A. Security 50%
B. Ease of Access 25%
C. Single UX 25%
Value	Matrix
A.		Security
5	– Enables	highest
4	– Enables	strong
3	– Enables	moderate
2	– Limited	enablement
1	– Minimal	enablement
0	– No	enablement
B.		Ease	of	Access
5	–
4	–
3	–
2	–
1	–
0	–
C.		Single	UX
5	–
4	–
3	–
2	–
1	–
0	–
Weighting
50%
25%
25%
Step #4
TEST YOUR
VALUE MATRIX
5
min
Acceptance criteria:
Weighting listed for each criteria
Each epic scored using your value matrix
Weighted score calculated for each epic
Total value points listed for each epic
Epics:
1. API access to all source systems
2. SSO multi-factor authentication
3. Live agent option for all services
Weight																___			___			___								Value
Points
Epic	1	– Raw						___			___			___
Epic	1	– Wgt						___			___			___								_____
Epic	2	– Raw						___			___			___
Epic	2	– Wgt						___			___			___								_____
Epic	3	– Raw						___			___			___
Epic	3 – Wgt						___			___			___								_____
A.						B.						C.	
5 2.5 2.5
4								2								1
20							5		 2.5
3								5							2
15				12.5			2.5
2							2								4
10						5			 2.5
27.5
30
17.5
TEAM REPORTS
10
min
Acceptance criteria:
Spokesperson for each team identified
Team value matrix described
Team scoring results described
Report completed in 2 min timebox
Questions?

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Maximize Digital Services ROI with MCDA

  • 1. VALUE POINTS Maximizing Digital Services ROI Using Multi-Criteria Decision Analysis Stephen Mayner Scaled Agile, Inc.
  • 2. SAFe® Senior Program Consultant Scaled Agile, Inc. steve.mayner@scaledagile.com @stevemayner stevemayner #agile2016 #SAFe #WhereIsART
  • 3. FEDERAL IT IS CHANGING
  • 4. “To reboot how the government works…” The TechFAR Handbook Digital Services Playbook
  • 5. OUR HIGHEST PRIORITY IS TO SATISFY THE CUSTOMER THROUGH EARLY AND CONTINUOUS DELIVERY OF VALUABLE SOFTWARE. Agile Manifesto, Twelve Principles AGILEMANIFESTO.ORG/PRINCIPLES “ ” (The Lodge at Snowbird Ski Resort, where Agile was born…)
  • 10.
  • 11. #1-Take an economic view #2-Apply systems thinking #3-Assume variability; preserve options #4-Build incrementally with fast, integrated learning cycles #5-Base milestones on objective evaluation of working systems #6-Visualize and limit WIP, reduce batch sizes, and manage queue lengths #7-Apply cadence, synchronize with cross-domain planning #8-Unlock the intrinsic motivation of knowledge workers #9-Decentralize decision-making
  • 12. If you only quantify one thing, quantify the —Donald G. Reinertsen, Principles of Product Development Flow
  • 13. weighted-shortest job (WSJF) Reinertsen, D. (2012). The principles of product development flow: Second generation lean product development. Redondo Beach, CA: Celeritas Publishing
  • 15. USER-Business value + time criticality + risk reduction / opportunity enablement Job size
  • 17. What is “USER BUSINESS value” How can it be quantified The key questions for government agencies…
  • 18. Multi-Criteria Decision Analysis (MCDA) …a general framework for supporting complex decision- making situations with multiple and often conflicting objectives that stakeholders groups and/or decision-makers value differently Belton, V., & Stewart, T. (2002). Multiple criteria decision analysis: An integrated approach. Springer. Multiple stakeholders Structured decision alternatives Facilitate decision dialogue Quantify categorical criteria Unify plural value dimensions
  • 19. Step #1 Program portfolio management team determines Value criteria What is USER BUSINESS value
  • 20. Retire the mainframe Reduce operating costs Ensure compliance Generate new revenue Increase stakeholder satisfaction Add new capabilities
  • 21. Step #2 Program portfolio management team determines Scoring definitions How can it be Quantified
  • 22. Retire the mainframe 5 – directly enables functionality to be turned off 4 – direct precursor to disabling mainframe functionality 3 – strongly improves ability to migrate 2 – moderately improves ability to migrate 1 – nominally improves ability to migrate 0 – no relationship to retiring the mainframe Scoring definition example
  • 23. Ensure compliance 5 – required to comply with regulations, laws, directives 0 – not required for compliance Scoring definition example For this decision analysis technique, an ordinal scale (Likert) is more appropriate than interval scale (Fibonacci)
  • 24. Step #3 Program portfolio management team determines Relative weighting How can it be Quantified
  • 25. 30% retire the mainframe 20% reduce operating costs 20% ensure compliance 10% generate new revenue 10% increase stakeholder satisfaction 10% add new capabilities 100% weighting example
  • 26. Step #4 Program portfolio management team builds Value matrix Putting it all together
  • 27. Criteria Weight Scoring Definitions Raw Score Weighted Score Retire the Mainframe 30% 5 – Directly enables functionality to be turned off 4 – Direct precursor to disabling mainframe functionality 3 – Strongly improves ability to migrate 2 – Moderately improves ability to migrate 1 – Nominally improves ability to migrate 0 – No relationship to retiring the mainframe 3 9 Cost Savings 20% 5 – Immediate AND >=$100M 4 – Within 1 year AND >=$25M 3 – Within 2 years AND >=$10M 2 – Within 3 years AND >=$1M 1 – Within 5 years OR >= $100K 0 – No cost savings 4 8 Compliance 20% 5 – Required to comply with regulations, statutes, directives 0 – Not required for compliance 5 10 New Revenue 10% 5 – Directly enables new revenue >=$100M 4 – Directly enables revenue between $25M to $99.9M 3 – Directly enables revenue between $10M to $24.9M 2 – Directly enables revenue between $0.1M to $9.9 M 1 – Indirectly enables new revenue 0 – No connection to revenue generation 2 2 Stakeholder Satisfaction/ New Capabilities 10% 10% 5 – Provides a top 5 most requested enhancement 4 – Provides a top 50 most requested enhancement 3 – Directly resolves a top 5 most commonly reported issue 2 – Directly resolves a top 50 most commonly reported issue 1 – Provides unrequested/IT generated enhancement 0 – No connection to customer satisfaction 4 4 Total Value Points 33Apply above user story level (epics, enablers, capabilities, features) - Cohn
  • 28. Use modified estimation poker with numbered cards 0 – 5 to achieve consensus
  • 29. USER-Business value + time criticality + risk reduction / opportunity enablement Job size
  • 30. Value points + time criticality + risk reduction Job size
  • 32. Retire the mainframe Reduce operating costs Ensure compliance Generate revenue Customer satisfaction Add new capabilities Total Value Points Job Size WSJF Weighting 3 4 5 2 1 4 Epic / Feature 3 0 5 5 2 2 4 67 5 13.40 Epic / Feature 6 5 5 4 4 2 4 81 13 6.23 Epic / Feature 5 2 1 2 2 1 1 29 5 5.80 Epic / Feature 1 3 3 1 2 2 2 40 8 5.00 Epic / Feature 2 2 3 5 4 3 3 66 20 3.30 Epic / Feature 4 0 1 3 1 1 4 38 13 2.92
  • 33. 0 10 20 30 40 50 60 70 80 90 100 1 2 3 4 5 6 7 8 9 10 11 12 Program Increments Value Burnup Chart Value Points
  • 36.
  • 37. Before you begin… FORM TABLE TEAMS AND build your MATRIX 3 min Value Matrix A. 5 – 4 – 3 – 2 – 1 – 0 – B. 5 – 4 – 3 – 2 – 1 – 0 – C. 5 – 4 – 3 – 2 – 1 – 0 – Weighting Acceptance criteria: Two flip chart sheets (one of each) per table that look like the examples to the right. Weight ___ ___ ___ Value Points Epic 1 – Raw ___ ___ ___ Epic 1 – Wgt ___ ___ ___ _____ Epic 2 – Raw ___ ___ ___ Epic 2 – Wgt ___ ___ ___ _____ Epic 3 – Raw ___ ___ ___ Epic 3 – Wgt ___ ___ ___ _____ A. B. C.
  • 38. Step #1 DETERMINE YOUR VALUE CRITERIA Acceptance criteria: 3 value categories Examples: 1. Security 2. Ease of Access 3. Single UX5 min Value Matrix A. Security 5 – 4 – 3 – 2 – 1 – 0 – B. Ease of Access 5 – 4 – 3 – 2 – 1 – 0 – C. Single UX 5 – 4 – 3 – 2 – 1 – 0 – Weighting
  • 39. Step #2 DETERMINE YOUR SCORING DEFINITIONS 10 min Acceptance criteria: 0-5 definitions for each criteria Examples: 5. Enables highest level of security 4. Enables strong security 3. Enables moderate security 2. Has limited security enablement 1. Has minimal security enablement 0. Has no security enablement Value Matrix A. Security 5 – Enables highest 4 – Enables strong 3 – Enables moderate 2 – Limited enablement 1 – Minimal enablement 0 – No enablement B. Ease of Access 5 – 4 – 3 – 2 – 1 – 0 – C. Single UX 5 – 4 – 3 – 2 – 1 – 0 – Weighting
  • 40. Step #3 DETERMINE YOUR RELATIVE WEIGHTING 2 min Acceptance criteria: Weighting values for each criteria that total 100% Examples: A. Security 50% B. Ease of Access 25% C. Single UX 25% Value Matrix A. Security 5 – Enables highest 4 – Enables strong 3 – Enables moderate 2 – Limited enablement 1 – Minimal enablement 0 – No enablement B. Ease of Access 5 – 4 – 3 – 2 – 1 – 0 – C. Single UX 5 – 4 – 3 – 2 – 1 – 0 – Weighting 50% 25% 25%
  • 41. Step #4 TEST YOUR VALUE MATRIX 5 min Acceptance criteria: Weighting listed for each criteria Each epic scored using your value matrix Weighted score calculated for each epic Total value points listed for each epic Epics: 1. API access to all source systems 2. SSO multi-factor authentication 3. Live agent option for all services Weight ___ ___ ___ Value Points Epic 1 – Raw ___ ___ ___ Epic 1 – Wgt ___ ___ ___ _____ Epic 2 – Raw ___ ___ ___ Epic 2 – Wgt ___ ___ ___ _____ Epic 3 – Raw ___ ___ ___ Epic 3 – Wgt ___ ___ ___ _____ A. B. C. 5 2.5 2.5 4 2 1 20 5 2.5 3 5 2 15 12.5 2.5 2 2 4 10 5 2.5 27.5 30 17.5
  • 42. TEAM REPORTS 10 min Acceptance criteria: Spokesperson for each team identified Team value matrix described Team scoring results described Report completed in 2 min timebox